Getting Georgia Covered Dant Mc Kay Georgia State

Getting Georgia Covered Danté Mc. Kay Georgia State Director © 2015 Enroll America and

Agenda I. Introduction II. Digital Tools III. Health Insurance Literacy (HIL) © 2015 Enroll

INTRODUCTION TO ENROLL AMERICA © 2015 Enroll America and Get Covered America Enroll. America.

Introduction to Enroll America is an independent, nonpartisan, nonprofit 501(c)(3) organization that provides coalition

II. DIGITAL TOOLS © 2015 Enroll America and Get Covered America Enroll. America. org

Get Covered Data • Database that tracks individual consumers • Built for outreach staff

Get Covered Data Age DOB Name Address Phone Number Gender Uninsured Propensity Race ©

Calculator © 2015 Enroll America and Get Covered America Enroll. America. org | Get.

Get Covered Connector © 2015 Enroll America and Get Covered America Enroll. America. org

Get Covered Connector State Appointment Scheduled Completi s s Offered Appointments on Rate (OE

HEALTH INSURANCE LITERACY (HIL) © 2015 Enroll America and Get Covered America Enroll. America.

What is HIL? HIL measures whether individuals can: • Evaluate information about health plans

Knowledge Gaps Only 14 percent of all respondents accurately understood these four concepts: deductible,

Themes explored: About the survey: • Web-based survey of 1. 2 million consumers on

The Uninsured and Marketplace Enrollees Want More Information! Source: Enroll America, A Guiding Framework

Who the Uninsured Want to Hear From About Health Insurance Basics 43% 40% 21%

Who Marketplace Enrollees Want to Hear From About Using Coverage 54% 42% 33% 31%

Share, Learn & Evaluate Visit Enroll America’s HIL Resource Hub http: //www. enrollamerica. org/hil/

CLOSE © 2015 Enroll America and Get Covered America Enroll. America. org | Get.

2015 State of Enrollment Conference Join Enroll America at the State of Enrollment Conference

Contact Danté Mc. Kay, JD, MPA State Director, Georgia Enroll America (404) 443 -8578

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Introduction to Enroll America is an independent, nonpartisan, nonprofit 501(c)(3) organization that provides coalition -building and technical assistance support to 4, 600 partners in all 50 states and the District of Columbia in service of our mission to “maximize the number of Americans who enroll in and retain health coverage. ” © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 4

Get Covered Data • Database that tracks individual consumers • Built for outreach staff and volunteers • User friendly • Packaged with outreach tools to help streamline your program • Pre-loaded with records of over 200 million consumers, nationwide © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 6

Get Covered Connector State Appointment Scheduled Completi s s Offered Appointments on Rate (OE 2) NC 39, 398 15, 191 70. 77% FL 122, 203 14, 928 66. 36% SC 108, 685 9, 335 94% TN 6, 793 1, 412 60. 59% GA 19, 367 911 70. 02% © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 11

What is HIL? HIL measures whether individuals can: • Evaluate information about health plans • Select the best plan for their needs and budget • Use the plan once enrolled Source: Consumers Union, Measuring Health Insurance Literacy: A Call to Action, February 2012. Available on-line at: http: //consumersunion. org/pub/Health_Insurance_Literacy_Roundtable_rpt. pdf © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 13

Knowledge Gaps Only 14 percent of all respondents accurately understood these four concepts: deductible, 14% copay, co-insurance and out-of-pocket maximum. Sources: Adapted from Enroll America & Consumers Union Presentation; Loewenstein, “Consumers’ misunderstanding of health insurance, ” Journal of Health Economics, September 2013; Kaiser Family Foundation, Survey of Health Insurance Marketplace Assister Programs, July 2014 Nearly half of assister programs had seen people who did not understand how to use insurance. © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 14

Themes explored: About the survey: • Web-based survey of 1. 2 million consumers on the Get Covered America email list • 1, 617 respondents (more likely to be over 55, female, and White) • Not nationally representative • February 28 -March 4, 2015 1. Consumers’ interest in receiving information about health insurance terms and concepts 2. The best times to expose consumers to information about health insurance in order to positively affect their behavior 3. What messengers consumers want to hear from about health insurance and how to use coverage 4. How consumers are interested in receiving new information © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 15

The Uninsured and Marketplace Enrollees Want More Information! Source: Enroll America, A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment Community, May 2015 © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 16

Who the Uninsured Want to Hear From About Health Insurance Basics 43% 40% 21% 17% 16% 11% In-person assister Health Non-profit City or local Insurance insurance organization government agent or company broker Doctor Friend or family member Source: Enroll America, A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment Community, May 2015 © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 17

Who Marketplace Enrollees Want to Hear From About Using Coverage 54% 42% 33% 31% 19% Health insurance company In-person Non-profit assister organization Doctor 18% 15% Insurance City or local Friend or agent or government family broker member Source: Enroll America, A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment Community, May 2015 © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 18

Share, Learn & Evaluate Visit Enroll America’s HIL Resource Hub http: //www. enrollamerica. org/hil/ • Find consumer-friendly tools by topic and type • Rate posted materials © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 19

2015 State of Enrollment Conference Join Enroll America at the State of Enrollment Conference in Washington, D. C. , June 10 -12: http: //stateofenrollment. org/ © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 21

Contact Danté Mc. Kay, JD, MPA State Director, Georgia Enroll America (404) 443 -8578 dmckay@enrollamerica. org www. getcoveredamerica. org © 2015 Enroll America and Get Covered America Enroll. America. org | Get. Covered. America. org 5 -13 - 22