GET MORE OUT OF GOOGLE ANALYTICS MARCH 7
- Slides: 37
GET MORE OUT OF GOOGLE ANALYTICS MARCH 7, 2018
Bee. Measure. com @Emily. LPatterson emily@beemeasure. com
I put the analytics code on the site. What else do you want from me? ?
OUT OF THE BOX WITH SOME SET UP Tracks EVERY pageview Track “real” users Tracks only pageviews Tracks actions on the site Misses a lot of traffic sources (especially social, email & other marketing) Catches most of your marketing traffic Gives you user device, browser & location Also, gives you data on searches & demographics Measure engagement by how long users stay on the site Measure engagement by seeing what goals users complete
WHAT’S NEXT? #1 Block misleading traffic #2 Turn on your extra data #3 Analyze your users #4 Track your marketing efforts #5 Set up goals
#1 BLOCK UNWANTED TRAFFIC
Charlottesvill e Richmond
Account Property View
Organization App Website Main View Blog Main View Unfiltered
NO TIME MACHINE IN ”ADMIN”
Block known spam bots Block (unwanted) referring websites Block your IP address from your Google Analytics account
#2 TURN ON THE EXTRAS
WHO’S VISITING MY SITE? Google Analytics will give you user location, browser and device out of the box. Turning on demographic reporting is easy. https: //adssettings. google. com/u/0/authenticated
SEARCH ON YOUR SITE SEARCH ENGINES
Turn on demographics Link with search console Demographic reports and Search Console integration are also available from Turn on site search
#3 ANALYZE YOUR USERS
SORRY, JEFFERSON. NOT ALL WEB TRAFFIC IS CREATED EQUAL.
EC T RE R E F AL L A R CI DIR ADS SO PAID EMAIL SOCIAL Advanced Segments act as a filter on your traffic
ORGANIC SOCIAL, SOCIAL MARKETING & EMAIL 2: 29 2: 27 Organic Social Email Average 1: 14 0: 58 Session Duration Social Marketing
Create a new traffic filter
#4 SOLVE DIRECT TRAFFIC
GOOD MYSTERIES
A BAD MYSTERY Total Sessions Total Traffic Paid Search Display Social Referrals Direct
Source: The specific outlet http: //www. beemeasure. com/&utm_source=weeklynewsl etter&utm_medium=email&utm_campaign=promo_2018 Medium: The general type of traffic Campaign: The marketing initiative
http: //www. beemeasure. com/&utm_source=beeupdate&u tm_medium=email&utm_campaign=measure_advice
#5 ARE USERS DOING THE “RIGHT” STUFF ?
Email newsletter Social media BOOK APPOINTMENT CONFIRM Display Ads Facebook Ads
GOALS COME IN MANY SHAPES & SIZES
GOALS CAN BE TOUGH Reason #1: They are different for every website Reason #2: They are often not pageviews
THE EASIEST GOALS ARE PAGEVIEWS
Set up goals
IF IT’S NOT A PAGEVIEW… Install Google Tag Manager Set up event tracking Decide what you want to track & how to record the data Turn into goal
Get the slides: Bee. Measure. com/resources Contact me: Bee. Measure. com @emilylpatterson emily@beemeasure. com
- More more more i want more more more more we praise you
- More more more i want more more more more we praise you
- Get out get out get out of my head one direction
- Get on get off get into get out of
- Anthem of poland
- Create google form
- "amplitude" analytics or "product analytics"
- ??created by awstats wiki
- Proxy google analytics
- Icef toronto
- Google analytics measurement protocol
- Pinceable
- Get up get moving quiz
- Get up get moving quiz
- Get up get moving quiz
- Repetition in pseudocode
- Get focused get results
- Germer
- Scale out architecture in big data
- Getmoremath
- The more we get together the happier we'll be
- Get more enquiries
- How to change to mla format on google docs
- How to get a radical out of the denominator
- Get out of jail free card
- Get out of my school
- What sort of evidence was used to arrest accused witches
- Get the word out we back up
- How to get the most out of lectures
- The second foundation get out of debt
- Bart simpson tin foil hat
- A piece get out of paper
- What is getting the wind knocked out of you
- The more you take the more you leave behind
- The more you study the more you learn
- Aspire not to have more but to be more
- When dishes remain on a table when you yank