GET MORE OUT OF GOOGLE ANALYTICS MARCH 7

GET MORE OUT OF GOOGLE ANALYTICS MARCH 7, 2018

Bee. Measure. com @Emily. LPatterson emily@beemeasure. com

I put the analytics code on the site. What else do you want from me? ?

OUT OF THE BOX WITH SOME SET UP Tracks EVERY pageview Track “real” users Tracks only pageviews Tracks actions on the site Misses a lot of traffic sources (especially social, email & other marketing) Catches most of your marketing traffic Gives you user device, browser & location Also, gives you data on searches & demographics Measure engagement by how long users stay on the site Measure engagement by seeing what goals users complete

WHAT’S NEXT? #1 Block misleading traffic #2 Turn on your extra data #3 Analyze your users #4 Track your marketing efforts #5 Set up goals

#1 BLOCK UNWANTED TRAFFIC

Charlottesvill e Richmond

Account Property View

Organization App Website Main View Blog Main View Unfiltered

NO TIME MACHINE IN ”ADMIN”

Block known spam bots Block (unwanted) referring websites Block your IP address from your Google Analytics account

#2 TURN ON THE EXTRAS

WHO’S VISITING MY SITE? Google Analytics will give you user location, browser and device out of the box. Turning on demographic reporting is easy. https: //adssettings. google. com/u/0/authenticated

SEARCH ON YOUR SITE SEARCH ENGINES

Turn on demographics Link with search console Demographic reports and Search Console integration are also available from Turn on site search

#3 ANALYZE YOUR USERS

SORRY, JEFFERSON. NOT ALL WEB TRAFFIC IS CREATED EQUAL.

EC T RE R E F AL L A R CI DIR ADS SO PAID EMAIL SOCIAL Advanced Segments act as a filter on your traffic

ORGANIC SOCIAL, SOCIAL MARKETING & EMAIL 2: 29 2: 27 Organic Social Email Average 1: 14 0: 58 Session Duration Social Marketing

Create a new traffic filter

#4 SOLVE DIRECT TRAFFIC

GOOD MYSTERIES

A BAD MYSTERY Total Sessions Total Traffic Paid Search Display Social Referrals Direct

Source: The specific outlet http: //www. beemeasure. com/&utm_source=weeklynewsl etter&utm_medium=email&utm_campaign=promo_2018 Medium: The general type of traffic Campaign: The marketing initiative

http: //www. beemeasure. com/&utm_source=beeupdate&u tm_medium=email&utm_campaign=measure_advice

#5 ARE USERS DOING THE “RIGHT” STUFF ?

Email newsletter Social media BOOK APPOINTMENT CONFIRM Display Ads Facebook Ads

GOALS COME IN MANY SHAPES & SIZES

GOALS CAN BE TOUGH Reason #1: They are different for every website Reason #2: They are often not pageviews

THE EASIEST GOALS ARE PAGEVIEWS

Set up goals

IF IT’S NOT A PAGEVIEW… Install Google Tag Manager Set up event tracking Decide what you want to track & how to record the data Turn into goal

Get the slides: Bee. Measure. com/resources Contact me: Bee. Measure. com @emilylpatterson emily@beemeasure. com