Geospatial Data Act Outreach Communications Strategy DRAFT March

Geospatial Data Act Outreach & Communications Strategy DRAFT March 2019 GDA Communications Team

Communications Outline • • Outreach & Communication Goals Target Audiences Key Messages Stakeholder Outreach Activities Communications Channels and Outlets Communications Materials Spokespersons Assessment GDA Communications Team 2

Outreach & Communications Goals Internal Focus – Federal Community 1. Generate awareness and inform on the process and roles 2. Engage the community and solicit input and ideas 3. Validate findings and solicit input and feedback on process and approach 4. Establish buy-in and support GDA Communications Team 3

Outreach & Communications Goals External Focus – Phased Approach 1. Generate partner and stakeholder awareness and inform on the process 2. Engage the non-federal community to solicit input and ideas on priorities and opportunities 3. Validate findings and solicit feedback on process and framework 4. Market and encourage actions in support of the GDA Implementation 5. Build the foundation for future partnerships GDA Communications Team 4

Target Audiences – Federal *Agency Leadership - Secretary of… v. Government leaders and decision-makers who use geospatial information to address issues and make decisions v. CIO – GIO – CFO – CDO – IGs *FGDC Steering Committee *OMB v. Federal Data Strategy Team v. Foundations for Evidence Based Policy & Decision Making Act v. Open Government Data Act GDA Tiger Team & Work Groups Federal Geospatial Community of Practice v GIS Professionals/Practitioners/Managers NGDA Theme leads/Dataset Managers/Subcommittees Congressional Staff GDA Communications Team 5

Target Audiences - External *National Geospatial Advisory Council (NGAC) *Industry Leaders Geospatial professional organizations v. COGO (Multiple representation) v. NSGIC (States & Local) v. OGC (International Standards) Academia Geospatial Community of Practice (Practitioners) Geospatial Community of Interest (Users) The General Public GDA Communications Team 6

Key Messages - Opportunity • Opportunity to advance business practices using geospatial information and technologies • Recognition that the work we do is important • Apply an iterative, agile team approach • Engage – need active participation and input from stakeholder groups; can’t do this alone • Showcase our work and enhance the NSDI • Why this is important – helps us do our job better • Focus on common goals to advance the GDA, NSDI and build a sense of community • Outcomes/Benefits – SAVE Time, Money, Lives GDA Communications Team 7

Key Messages - Notes • Overview of the GDA, objectives, and approach • Committed to working collaboratively with the community – strategic partnerships • Include a broader view – interdependencies with the Evidence Based Policy Making Act & Open Data Act • OMB – A-16 would be modified to support implementation of GDA • Discovery, Accessibility, Usability 8

Stakeholder Outreach Activities Purpose: Solicit input & feedback; engage to take action • • Federal Workshops Conference Presentations/Briefings Geospatial Leaders Forums Targeted Focus Groups Interviews of Key Partners, Stakeholders, geospatial community leaders FGDC website – dedicated page and/or blog Social Media – Facebook, Twitter, etc. Geospatial Platform Communities GDA Communications Team 9

Communications Channels Purpose: Inform & Engage • Presentations or discussions at meetings and conferences e. g. Esri, COGO, *NSGIC, Do. E CDO • Fed Scoop • FGDC website links to GDA WG community on geoplatform • E-mail messages with links to FGDC website • Podcast – “GDA Corner” • Social Media – Facebook, Twitter • Agency public websites • Industry & agency newsletters (print or electronic) – “GDA & (your agency)” • Targeted industry publications • GDA Ambassadors GDA Communications Team 10

Work Group Collaboration Tools GDA Community Site on Geoplatform v. GDA Tiger Team v. Page for each work group v. General content discussions underway FGDC Website Other collaboration tools to explore v. Trello v. Ideascale v. Think Tank v. Huddle GDA Communications Team 11

Short-term Communications Materials What When How Who Audiences Communications PPT Template focus on consistent key messages April 15 WG checkpoint, 2019 April 29 Tiger Team socialization Briefings and WG lead vetting Communications WG *Derald, Leonard, Lucia NSGIC FGDC SC Fact Sheet (s) April 15 WG checkpoint, 2019 April 29 Tiger Team socialization Briefings and WG lead vetting Communication WG * Trish, Jen, Pam NSGIC FGDC SC Informational briefing at Industry Conference; “Mention” in speeches & presentations Brief article for industry/agency newsletter Website – create special space GDA Communications Team

Spokespersons • • FGDC Chair & Vice-Chair FGDC Steering Committee Members FGDC Secretariat GDA Tiger Team Members NGAC Chair NGAC Members Geospatial Community Leaders & Partners NGDA Theme Leads GDA Communications Team 13

Ongoing Assessment • • • Did we hit our target audiences? Did we accomplish our goals/objectives? Did we meet our timelines? How can we improve this effort? What do we need to do next? What do we need to adjust? GDA Communications Team 14