Georgia Aquarium Overview Gift of 250 000 from

Georgia Aquarium Overview • Gift of $250, 000 from Bernie Marcus • More animals than any aquarium • Over 8 million gallons of water • 500, 000 square feet • Over 5, 000 guests so far

Galleries – River Scout • Fresh Water • Animals from American, Amazon and African rivers

Ocean Voyager • Over 6 million gallons and 85, 000 fish

Galleries –Coldwater Cold. Quest Water Quest • Marine mammals – sea otters, sea lions, penguins • Beluga whales from Mexico and New York

Tropical Diver Galleries Tropical Diver • Largest Living – Reef Exhibit in the US • Jellies and other “jewels of the sea” as “living art”

Galleries – Georgia Coast Georgia Explorer • Highly interactive gallery with a large children’s play area • Touch tanks with shrimp, horseshoe crabs, sharks and stingrays • Sea turtles

IT Facts • • • 800 cable locations 5 companies 220 Full time employees 150 Part time employees 1000 Volunteers 5 IT Staff

Responsibilities • • • Data networking Voice networking (including call center) Web site Business applications Cellular voice and data

Systems Blueprint VISITOR EXPERIENCE Walking/ Visual Tours HOSPITALITY, MARKETING and FUNDRAISNG Media Displays Event Notification/ Time Call Web/ e. Channel Restaurant Parking Event Management Ticketing Guest Services Retail Systems Kiosks Up-Charges Membership/ Loyalty Programs Location Based Sensing EXHIBIT TECHNOLOGY Exhibit Info. Systems Signage & Graphics AQUARIUM OPERATIONS Queuing Marketing BACK OFFICE Financial Management Office Communications Fulfillment/ Supply Chain Operational & Reporting Recruiting Inventory Management Visitor Insight Human Resources Office Productivity Contractor Management Volunteer Management INFRASTRUCTURE Plant Operations Life Support IT Help Desk Wide Area Communications Electricity Desktop PCs/ OS/Appl/ Servers Enterprise Storage Animal Operations Security Disaster Recovery Systems Operations Communications (Phone/Fax) Wireline Capabilities Announcements PA

Key Infrastructure Decisions • High Bandwidth • Flexibility to support diverse and changing business applications • Support for multiple companies • Easy to support with limited resources • Familiar support/integration tools

Infrastructure “By Products” • Offsite backup • Internet II • Diverse Access

Call Center • • Cisco IPCC 4 PRI Circuits 20 Agents Up to 2, 500 inbound calls per day – Ticket Orders – Directions – Hours – Web site help desk

Life Support Systems • 95 Tanks • 61 Miles of pipe and wire • 454 Miles of electrical conduit • 281 Pumps

Life Support Systems • • • 2, 000 #’s of salt 11 Control computers on a separate network Maintain tight water temperature parameters 25% of systems (larger tanks) 100% controlled by computer – Water Flow – Backwash filters – Ozone generation – Pump speed – conserves energy Pages technicians automatically 15 staff 24 X 7

Exhibits • 35 projectors (approx. 123, 000 ANSI lumens) • 13 LCD screens • 3 stationary pan and tilt cameras • 2 Hi-Def Video cameras

Special purpose Exhibits • Barrisol Wall – 550 LED fixtures – Computer and Timecode Controlled – Wall is also used as a projection screen when running promos and special event graphics

Ocean Voyager Touch Wall 6 Wide format projectors 7 IBM Compatible Media Servers Technology: - Infra-Red Cameras - Infra-Red Emitters

Fish Scales • 35, 000 Fish Scales – Aquarium version of Olympic Brick program • Sold on-line before opening to raise money and generate interest • 12, 650 LED Lights in the wall • Locator Application

National Attention • Audience 2, 881, 319, 000+ • Number of news stories 1100+

“Business” Systems • • • Digital Asset Management Video Editing Ticketing/Donation Voice/Office Security Medical Records

Digital Asset Management • 850 Photos • Attribute and Free text search • Restricts downloading by “watermarking” the photos

Video Editing • • • 350 Hours of video – 20 hours in HD Fish-eye video Jellyfish video Open Ocean video Right Whale theater video

Ticketing/Donation • 50% of Tickets Sold on-line • Over 3, 000 tickets sold • Over $2 million raised through Fish Scales and 4 Rs • Over 125, 000 Annual Pass Members • Annual Pass Members from 49 states

Voice/Office • Collection activities in 12 Countries worldwide • Up to 12 staff involved in collection activities during transport • Voice and e-mail are mission critical to coordinating these activities

Security • • 102 Camera Locations Exterior Door Contact Switches Card Access System Walk thru magnetometers Fire Alarms 6 DVR’s Homeland Security – Critical Infrastructure

Medical Records • 5, 800 sq. ft. Vet Clinic • Focus on Pathology and Preventive Medicine • Apply new discoveries to the conservation of aquatic life • 150 Active cases • Case folders include video, images, ultrasound, x-rays and photo-microscopy

On-Going Projects • Low latency/high bandwidth video conferencing – University of Georgia School of veterinary medicine • Distance Learning • Enhanced PR support

Lessons Learned • • Appropriate sizing is key Provide for redundancy Don’t forget “legacy” devices Choose implementation partners wisely