Generation Z College Students COUN 7132 Group 2

Generation Z College Students COUN 7132 Group 2 Project By: Donna Carney, Brittany Chretien, Pam Cummins, Jennifer Duncan

GENERATION Z

WHO IS GENERATION Z? ? ? ➢ Born after 1995 ➢ Generation Z is 20 years old or less ➢ Often referred to as the Silent generation, Digital generation, or the i. Generation

Where do they fit in the population? Comprising more than a quarter of the population, Generation Z is the largest segment in the United States.

Although we do not know a lot about Generation Z, we do know what type of environment they are growing up in.

Generation Z has never known life without: Ø Ø Ø Ø Ø Email You. Tube Digital camera Smartphones DVD i. Pads Hybrid cars Facebook Twitter Ø Ear buds Ø Ø Ø Ø Ø Online shopping Online dating Online banking Streaming music Virtual worlds Facetime ATMs Google Plus many more

Understanding Generation Z ➢ Digital natives with 24 hour internet access ➢ Most advanced, connected, technological generation ➢ Unlimited access to social networking ➢ Born into times of: school shootings, rise of global terrorism, the six year recession, Hurricane Katrina, Gulf of Mexico oil spill, Osama Bin Laden capture, the weakening of America as a superpower, climate change

Some things on the minds of Generation Z

Characteristics ➢ ➢ ➢ ➢ Big spenders on food and drinks ➢ Comfortable with online “chatting” Prefers instant gratification ➢ Self-directed learners Wants to be informed & heard ➢ Environmentally conscious Older parents ➢ Sedentary Expresses thoughts & feelings ➢ Visits social networks daily Ethnic diversity ➢ Does not learn well from Change in gender roles textbooks Multi-taskers

Likes & Dislikes ➢ likes privacy does not want to be tracked ➢ likes recommendations from others not brand specific ➢ likes visuals ➢ likes talking in pictures ➢ likes time with family & friends ➢ dislikes Facebook ➢ dislikes outdoor activity ➢ dislikes things that take too long ➢ dislikes hard work wants it fast & easy ➢ dislikes racism, gender roles, and stress ➢ dislikes missing out

Work Readiness of Generation Z ➢ Fundamentals of knowledge ➢ Attitudes of success ➢ Individuals must learn for themselves ➢ Lifelong learning ➢ Rapidly changing work environments ➢ Awareness ➢ Exploration and understanding ➢ Achievement

Future Jobs for Professionals ➢ Entrepreneurs ➢ Digital Architect ➢ Geriatric Well-Being Consultant ➢ Body Part Engineer ➢ Memory Augmentation Surgeon ➢ Avatar Manager ➢ Waste Data Handler ➢ Vertical Farmer ➢ Nano-medic

Where will Generation Z work? ➢ 65% of current school children will find employment in jobs that do not currently exist ➢ Most jobs will revolve around improvement and maintenance of our environment and surroundings ➢ Careers will be directed more towards technology than the current workforce ➢ Many will be entrepreneurs ➢ Technologically driven population

Impact on the Future ➢ Smartest of all Generations ➢ Social Activists ➢ They can change the world ➢ “We Generation” ➢ Self-confident ➢ Create societal changes ➢ Flexible ➢ Driven ➢ Multi-taskers

Predictions & Beyond ➢ Race, ethnic, and gender boundaries will not matter to them ➢ Needed in the job market ➢ Very independent ➢ More adult-focused ➢ Rebel against Millennial generation ➢ Caregivers to an aging population

Skills needed for future careers ➢ Critical Thinking ➢ Creativity ➢ Problem Solving ➢ Digital Literacy ➢ Entrepreneurism ➢ Teamwork ➢ Communication Skills

Issues and Challenges

How Can We Communicate with Gen Z? ➢ Does not want to be tracked so prefers using apps like Snapchat, Secret, or Whisper to communicate ➢ Prefers communicating through images, icons, and symbols

How Generation Z Communicates ➢ 1 in 3 sends more than 3, 000 text messages a month ➢ 54% use text messaging to communicate with their friends ➢ 33% speak face to face ➢ 84% sleep with their phones

Social Media ➢ Gen Zs are always connected in a seamless cloud-based world of friends, data, and entertainment. ➢ Social media and instant contact is very important to them. ➢ Waiting for emails has never been part of the Gen Z world. Social media has made it easy for them to take up social causes. They look for careers that will help the world. ➢ Social media has led to a sense of social justice, especially when they are bombarded with images and news of war, recession, and climate change. ➢ They love to “crowd source” for solutions on social media. (Adam Renfro, 2012)

Gadgets and Tools ➢ Gen Z has become a generation of content creators and producers with today’s web apps and digital tools. ➢ They consume most of their media on mobile devices. ➢ Gen Zs prefer media that they can interact with as opposed to passive TV or print texts. ➢ They want gadgets that are multi-functional (take video, reach the internet, play music). ➢ They prefer websites, apps, and social media outlets that allow multiple features like posting pictures, videos, text, comments, rate things, etc. (Adam Renfro, 2012)

How can we help them change the world? ➢ Adapt - learning how to use the technology they use so that we can reach them ➢ Storytelling - provide high quality content that tells a positive story that engages them ➢ Combine the digital relationship with the influence of storytelling which will give us the ability to empower young people to make a difference

Generation Z vs Generation Y (Millennials) Similarities ➢ Collaborative ➢ Tech-savvy ➢ Socially engaged Differences ➢ Millennials are known to be very reward-oriented ➢ Gen Z’s don’t think “pats on the back” are important ➢ Gen Z’s tend to be a bit less rebellious than Millennials (probably because of their close relationships with their parents - sometimes known as “Helicopter Parents”)

Don’t Treat Gen Zs Like Millennials

Generation Z as Learners ➢ Their brains are hardwired for fast delivery of content, data, and images ➢ Dislikes lectures and test driven classrooms ➢ Desires “customizable” education ➢ Need to be challenged with project-based, active learning to meet future demands

Generation Z and Teachers ➢ Teachers aren’t able to appreciate the new skills of Generation Z ➢ Teachers are at a disadvantage because they aren’t as familiar with new technologies ➢ Teachers aren’t prepared to teach future content such as: software, hardware, and digital media

How Faculty can Teach Generation Z ➢ Fast delivery of content ➢ Hands-on learners ➢ Incorporates multi-media in lessons ➢ Instant feedback with positive reinforcement ➢ Deliver information in smaller doses ➢ Switch topics frequently ➢ Focus on critical thinking/problem solving rather than memorization ➢ Be flexible in adjusting to students learning styles

Generation Z in college ➢ Universities are recognizing the self-driven attitudes of Generation z, therefore turning a teacher-centered curriculum into a learner-centered one. ➢ Strongly embraces the higher education framework, but worries about cost. ➢ Co-oping during college becoming a large trend for Generation Z. ➢ Over half of the population is concerned with finding a career/job after college. ➢ More focused and responsible concerning grades, college completion time, extracurriculars and being a well-rounded students than Millennials.

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