GENERATION Z By Tim Martinson WHO IS GENERATION
GENERATION Z By Tim Martinson
WHO IS GENERATION Z? Born: 1995 -2010 US: 65 million First World Nations 275 million Global Z – More Than 1. 6 billion and growing Who Is Generation Z
WHO IS GENERATION Z? Generation Z goes by many nicknames. Here are just a few: § § § The Silent Generation The Internet generation The i. Generation Now The Google Generation Gen Z may seem like they are over-stimulated and impatient. Consider for a second the challenges they recognize in their future. For their entire lives, they've heard about: The dangers of global warming They have been subjected to terror alerts of varying colors Watched their parents weather the recent economic crisis
ARE KIDS DIFFERENT TODAY? They are more competent with technology They have shifted decisively to digital forms of communication: texting rather than talking They multitask in all areas of their lives
THE AGE OF AADD 71% report simultaneous use of mobile with either internet or tv 69% report having 3+ windows active in one online session Expectations that life follows video games Re-classification of Cheating Neuroplasticity theory Unprecedented abilities to collect and process information Generation Z Brain
INFORMATION BEHAVIOR The information literacy of young people, has not improved with the widening access to technology: in fact, their apparent facility with computers disguises some worrying problems Internet research shows that the speed of young people’s web searching means that little time is spent in evaluating information, either for relevance, accuracy or authority Young people have a poor understanding of their information needs and thus find it difficult to develope effective search strategies The 21 st Century Learner
THE NEW CURATORS Entertainment: On Demand Social: Because my friend said so Three key behaviors § Share § Express § Consume 93% have created / shared content online (video, photo, or post) 86% have shared one video this month 65% have shared one video this week 73% report “discovering through my friend” as most important way to find new products Generation Z Online Lives
MARKETING TO GENERATION Z Gen X and Y, among others, are influenced by Gen Z’s curation You must be innovative with your brand Make brand open and easy to validate so that it has the ability to be digitally curated by Gen Z
QUESTIONS?
REFRENCES Elliot, Stuart (2011 -01 -30). "MTV Strives to Keep Up With Young Viewers". New York Times. Retrieved 2011 -10 -23. "Generation X (and Y) Are History; What's Next? ". CBS News. 2010 -09 -10. Retrieved 2011 -09 -22. ^ Zimmerman, Eilene (2011 -9 -24). "Working Relationships Across Generations". New York Times. Retrieved 2011 -11 -22. "Generation X (and Y) Are History; What's Next? ". CBS News. 2010 -09 -10. Retrieved 2011 -09 -22. " G e n Z i n t h e w o r k p l a c e ". S y d n e y M o r n i n g H e r a l d. 2 0 0 9 - 8 - 0 5. R e t r i e v e d 2 0 1 1 - 2 2. http: //www. wired. com/science/discoveries/news/2007/08/dayintech_0807 ^ Wallis, Claudia (March 2006). "gen. M: The Multitasking Generation". Time Magazine. Retrieved 2011 -05 -15. Holguin, Jaime (May 2005). "Generation M: Natural Multitaskers". CBS News. Retrieved 2011 -05 -15. Howe, Neil; Strauss, William (2008). Millennials & K-12 Schools. Life. Course Associates. pp. 109– 111. ISBN 0971260656. ^The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006) ^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN 1591584469. S c h m i d t , L u c i n d a ; H a w k i n s , P e t e r ( J u l y 1 5 , 2 0 0 8 ). " C h i l d r e n o f t h e t e c h r e v o l u t i o n ". S y d n e y M o r n i n g H e r a l d. , http: //www. omigoddess. com. au/family/inside-generation-z/ Inside Generation Z January 2010 "Marketing Generation Z". 2011 -0408. "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. Retrieved 13 September 2011.
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