GENERATION Z By Tim Martinson WHO IS GENERATION

GENERATION Z By Tim Martinson

WHO IS GENERATION Z? Born: 1995 -2010 US: 65 million First World Nations 275 million Global Z – More Than 1. 6 billion and growing Who Is Generation Z

WHO IS GENERATION Z? Generation Z goes by many nicknames. Here are just a few: § § § The Silent Generation The Internet generation The i. Generation Now The Google Generation Gen Z may seem like they are over-stimulated and impatient. Consider for a second the challenges they recognize in their future. For their entire lives, they've heard about: The dangers of global warming They have been subjected to terror alerts of varying colors Watched their parents weather the recent economic crisis

ARE KIDS DIFFERENT TODAY? They are more competent with technology They have shifted decisively to digital forms of communication: texting rather than talking They multitask in all areas of their lives

THE AGE OF AADD 71% report simultaneous use of mobile with either internet or tv 69% report having 3+ windows active in one online session Expectations that life follows video games Re-classification of Cheating Neuroplasticity theory Unprecedented abilities to collect and process information Generation Z Brain

INFORMATION BEHAVIOR The information literacy of young people, has not improved with the widening access to technology: in fact, their apparent facility with computers disguises some worrying problems Internet research shows that the speed of young people’s web searching means that little time is spent in evaluating information, either for relevance, accuracy or authority Young people have a poor understanding of their information needs and thus find it difficult to develope effective search strategies The 21 st Century Learner

THE NEW CURATORS Entertainment: On Demand Social: Because my friend said so Three key behaviors § Share § Express § Consume 93% have created / shared content online (video, photo, or post) 86% have shared one video this month 65% have shared one video this week 73% report “discovering through my friend” as most important way to find new products Generation Z Online Lives

MARKETING TO GENERATION Z Gen X and Y, among others, are influenced by Gen Z’s curation You must be innovative with your brand Make brand open and easy to validate so that it has the ability to be digitally curated by Gen Z

QUESTIONS?

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