Generating Options Using Brainstorming Why use Brainstorming Brainstorming
Generating Options Using Brainstorming
Why use Brainstorming? • Brainstorming is a valuable tool to generate a wide variety of creative ideas by a group in a short amount of time. • It can be ‘Blue Sky’ e. g. what is our vision for service X money, time, technology no object, it can be used to generate solutions to issues, identify stakeholder groups, options available etc.
How to brainstorm #1 1. State the issue or question clearly 2. Each member of the group to put one idea per post-it 3. Each member of the group generate as many ideas as possible 4. Do this in silence 5. Set a time limit e. g. 3 mins
How to brainstorm #2 6. At the end of the silent brainstorm, ask one person to present one idea, clarify the idea of required but no discussion 7. Place the post-it on a flipchart 8. Continue round the group until all ideas have been presented 9. If possible place related ideas together
Brainstorming rules • Generate as many ideas and options as possible • Don’t judge • No discussion when presenting the idea e. g. that won’t work, we’ve tried that before… • Don’t worry about stating the (what some may think) is the obvious • Repetition s good, it gives you an understanding of the support for the idea • No idea is a bad idea • Keep going until no ideals left
Possible next steps • Exam, discuss, clarify each idea / option • Cluster related ideas / options and ‘name’ the cluster • Create a stakeholder matrix • Prioritise the ideas / options for e. g. using voting or ease / benefit
• • • Money no object Time no object If you were us… If you were in charge… Looking back in a year’s time If you could implement any technology
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