GEMI Quick Survey Results Employee Environmental Awareness GEMI

GEMI Quick Survey Results: Employee Environmental Awareness GEMI Membership Meeting Orlando, FL January 17, 2002 Facilitated by: Dean Miracle, Southern Co. {13 Companies Participated}

1 a. What Methods Do You Feel Are Most Effective in Communicating Environmental Messages to Your Employees? (Check ALL that apply) Communication Method Preferred Company Newsletter 70% Company Website 80% E-Mail 60% Brochures 30% Combined with Safety Workshops and Meetings 50% Manager/Supervisor 70% Videos 0% Training Programs 60% Bulletin Boards 30% Town Hall Meetings 60% NOTE: Results shown above indicate the percentage of respondents that indicated that communication source as a preferred method. Items listed under the “Other” topic have been included in the summary results for Question #3.

1 b. From The Choices Listed in 1 a, List Your TOP 3 methods in Order of Effectiveness

1 b. From The Choices Listed in 1 a, List Your TOP 3 methods in Order of Effectiveness (cont’d)

1 b. From The Choices Listed in 1 a, List Your TOP 3 methods in Order of Effectiveness (cont’d)

2. Do Your Employees Receive Questions From Friends & Neighbors About the Impact of Your Company on the Environment?

3. What Creative or Educational Methods are You Utilizing to Communicate Environmental Messages to Your Employees? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Environmental newsletter Conferences Daily electronic newsletters Kiosk TVs Manager’s goals for variable compensation Posters—large & highly visible displays in company locations Environmental contests Interactive training programs Cafeteria “tent” cards Employee ID Badge attachments 11. 12. 13. 14. 15. 16. Annual EH&S report Executive speeches External articles Annual financial report Brown Bag lunches Community volunteer projects 17. Hard hat stickers 18. Interactive training games 19. Environmental events surrounding Earth Day

4. Are Your Communications Intended to Focus on Getting Information to Your Employees or Do Your Expect Them to Carry a Message to Their Community? 1. Communication to and through employees is our goal. 2. Carry information to communities, especially through managers. 3. Not a well developed area yet. 4. Employees are a high priority audience and may be called upon to represent the company in public forums. 5. Focus on what employees can do at work and home. Long term goal is to inform employees enough about what we do as a company that they can act as ambassadors for the company to the public. 6. Both (several responses).

5. Is the Environmental Communication at Your Company Focused on Compliance?

6. What are the Most Significant Environmental Issues Facing Your Company? 1. 2. 3. 4. 5. 6. 7. 8. 9. Air emissions Water Chemicals Energy reduction Takeback and materials in concern TRI Global Climate Issues Security/Workplace Safety Employee awareness

7. Have You Been Able to Document Any Measurable Benefit From Your Employee Environmental Communications Effort. If YES, in What Way? Yes: 60% 1. 2. 3. 4. 5. 6. 7. No: 40% Measuring environmental website hits Annual employee opinion surveys Quarterly documentation of compliance Annual EH&S progress report Goals for managers and supervisors Shorter cycle time for permit approvals Better community relationships

8. Do Your Employees Want to be More Informed About the Environmental Issues Facing Your Company or Industry? Yes 50% Some 10% Not much request Don’t Know 20% 1. Employees are interested in environmental information, but they do not always know where to find the information. 2. The difficulty is getting employees interested in environmental issues. 3. Many employees feel strong about environmental issues and want to deliver the message. 4. Environmental interest is not high, safety is a bigger issue. 5. Has not been raised as a major issue.

9. When You Have Multiple or Complex Environmental Information That You Would Like to Communicate to Your Employees, What Communication Methods Seem to Have the Greatest Impact & Most Retention? 1. 2. 3. 4. 5. 6. 7. 8. 9. Daily electronic newsletters Top management speeches/presentations Environmental training programs Annual Environmental conference Town Hall meetings Website Newsletters Manager/Supervisor communication Large scale community activities

10. In Order to Garner Employee Interest, Do You Share Specifics of the Potential Economic or Other Business Risks Associated With Environmental Issues? Yes 80% No 20%

10. (cont’d) Have you found this to be effective? Yes 30% Somewhat 50% Unknown 20% 1. People understand the economic benefits and can relate to those messages 2. Somewhat (several responses) 3. These must be thoughtfully considered before communicating 4. Must be used to reinforce rather than confuse the message 5. Most of the time 6. Fines for non-compliance 7. Unknown (several responses) 8. Information is published through EH&S report 9. Especially when concerning compliance issues 10. If people are not attuned to the environmental benefit, typically they are attuned to the economic benefits.