GEICO The Nook By The 2019 Intern Team

GEICO: The Nook By: The 2019 Intern Team Sensitivity: Confidential

Outline Sensitivity: Confidential ● ● Design Layout and Furnishing Marketing Research and Promotions Logistic Obstacles Budget Projections 2

Design Michael Walton, Brie March, Shania Harrison, Ariana Perez, Kami Thompson, Kadelyn Burgess, Ben Mossoney Sensitivity: Confidential

Process Sensitivity: Confidential ● Brainstorm ● Observe Space & Take Measurements ● Consult with Marketing ● Research & Design ● Finalize & Relay to Budgeting 4

Floor Plan Sensitivity: Confidential 5

Room Remodel Sensitivity: Confidential Walls Flooring 6

Room Remodel Sensitivity: Confidential Lighting 7

Center Seating Sensitivity: Confidential 8

Window Seating Sensitivity: Confidential 9

Bar seating Sensitivity: Confidential Mounted Countertop Bar Stools 10

Decor Sensitivity: Confidential 11

Food and Beverages Sensitivity: Confidential 12

Sensitivity: Confidential 13

Marketing Kristian Park, Sloan Samuels, Alfred Johnson III, Justin Winterboer, Andrew Madison, Sydney Fozo, Zach Pacuch Sensitivity: Confidential

Outline Sensitivity: Confidential ● ● Marketing Research Surveys / Results Marketing Strategy Staying Relevant 15

Questions proposed to upper management Sensitivity: Confidential ● ● ● Food Seating Accommodations Wifi for devices Relaxing features Suggestions for intern team 16

Marketing Research How we collected our data ● Paper Survey ● Observational ● Online Survey Sensitivity: Confidential

In Person Survey Sensitivity: Confidential (Ranked from 1 -5, with 5 being the most desirable. ) n=51 18

Online Survey Sensitivity: Confidential 19

Online Survey Sensitivity: Confidential (Ranked from 1 -5, with 5 being the most desirable. ) n=330 20

Online Survey Sensitivity: Confidential (Ranked from 1 -5, with 5 being the most desirable. ) n=321 21

Observational Data Collection Methods Sensitivity: Confidential ● Supervisor discussion ○ Break tendencies ○ Stresses ● Break-room visits ○ Likes and dislikes ○ Suggestions ● Internal marketing round table ○ Pitched goals ○ Received feedback and ideas 22

Marketing Strategy Sensitivity: Confidential ● ● ● Newsletter Flyers Social Media Ceremony Raffle Promotional T-Shirt 23

Marketing Strategy Quote: 40 @ $16. 00 per 60 @ $14. 05 per Our proposal: ● Expanded marketing budget ● Supervisor distribution Sensitivity: Confidential 24

Staying Relevant Sensitivity: Confidential ● ● ● Change Voting / Input from users Newsletter Chalkboard Wall Social Media Cont. T-Shirt Cont. 25

Logistics Bryan Bevelhimer, Zach Eaton, Jeff Musselman, Tom Stewart, Laura Swedo, Mason Williams Sensitivity: Confidential

Logistics Major Obstacles ● Private internet access ● Installing limited badge access ● Number of employees being considered “top performers” ● Preloaded food/drink card ● Purchasing and stocking food and drinks Sensitivity: Confidential 27

Logistics -Obstacles Private wifi Network ● ● Sensitivity: Confidential Exclusive Internet Access for The Nook Wi. Fi Restrictions with GEICO AT&T Solution Price of Implementation 28

Logistics -Obstacles Limited Badge Access ● ● Sensitivity: Confidential Loading access through security Scan into room with badge Beginning/End Dates Human Resources & Security 29

Logistics -Obstacles Sensitivity: Confidential Determining Top Performers Department Associate Count Supervisor Count ERS 196 23 Sales 140 24 Service 452 71 Claims 233 38 30

Logistics -Obstacles Determining Top Performers ● All portions of departments including specialty departments ● Decided by department ○ Most Improved ○ Most Promotions ○ Metrics in general Sensitivity: Confidential 31

Logistics -Obstacles Sensitivity: Confidential Purchasing and Stocking Food/Drinks ● Bulk ordering Market C items through AVI ● Restocked daily by AVI ● Honor system ○ Options if honor system goes awry 32

Logistics -Obstacles Sensitivity: Confidential Alternative Options ● Trial and error method ○ Inventory management ○ Number of “top performers” ● Honor system ○ Market C scanner ○ Preloaded card ○ Security camera ● Changing stocked items 33