GCSE Media Studies Welcome to Year 11 IMPORTANT

GCSE Media Studies Welcome to Year 11

IMPORTANT DATES • Controlled Assessment 3 • Monday 22 nd September – Friday 14 th November

Controlled Assessment 3 • Practical Production and Evaluation • 3 Minute Music Video • 700 -800 word evaluation • Covers all 4 key media concepts.

Controlled Assessment 3 • Candidates should plan and research their production thoroughly. • Evidence of research into existing products of a similar nature and into their potential audience should be submitted. • Candidates will need to submit evidence of planning, perhaps in the form of briefs, sketches, scripts, storyboards, mock-ups, drafts, contact sheets, flat plans etc.

Controlled Assessment 3 • You may complete filming outside of school but: • We must see your planning BEFORE. • The quality of work must be consistent with your previous work.

MUSIC VIDEO CODES AND CONVENTIONS • With a partner: • List 10 things that you would expect to see in a music video. • 3 mins

MUSIC VIDEO CODES AND CONVENTIONS • Andrew Goodwin’s theory on music videos states all music videos will contain some or all of the following elements:

LINK BETWEEN VISUALS AND LYRICS • Does what the singer is saying relate to what is being shown? • If an artist is singing about a break-up, do they look sad or are they dressed in dark colours to represent their mood?

LINK BETWEEN VISUALS AND MUSIC • Does what we see match the music? • For example: • Is the editing in time with the beat? • Are there dance routines? • Where is it set (e. g. Urban settings for Hip Hop)? etc…….

GENRE CHARACTERISTICS • What do we expect to see from a music video in a certain genre? • For example:

R&B / Hip Hop • Would you expect to see Jay Z……

Rock • Would you expect to see Aerosmith

INTERTEXTUAL REFERENCES • Does the video have references to films, TV Shows or other music videos. • Could be pastiche or parody. • For example………

INTERTEXTUAL REFERENCES GENTLEMEN PREFER BLONDES – MARILYN MONROE

INTERTEXTUAL REFERENCES MATERIAL GIRL - MADONNA

INTERTEXTUAL REFERENCES ADDICTED TO LOVE – ROBERT PALMER

INTERTEXTUAL REFERENCES MAN I FEEL LIKE A WOMAN – SHANIA TWAIN

NOTIONS OF LOOKING • This can be either: • Screens within screens – Characters in the video are seen watching TV or at the cinema. • Characters are seen looking through telescopes, binoculars, a camera etc. • People in the video are seen looking at one specific person (usually the lead singer).

OBJECTIFICATION OF FEMALES • Females in the video are used as a focus of desire for either the audience or the characters within the video. • Often dancers or other superficial roles within the video. • This links to Male Gaze.

DEMANDS OF THE RECORD LABEL • How do the record label want the artist to look (representation)? • This will usually include lots of close ups of the lead singer. • Are there any symbols or motifs that are associated with the artist?

STYLE OF VIDEO • Is the video: • Performance based? • Narrative based? • Concept based?

TODAY’S OBJECTIVE • Using specific examples from a range of music videos, investigate the codes and conventions of music videos, applying Goodwin’s Theory.

TASK 1 • Go to: Ø isbruneimediadepartment. weebly. com Ø media studies Ø unit 2 controlled assessment 3 – Promotion of music Ø Textual Analysis of Music Videos (all resources are also on Managebac)

TASK 1 • Download Goodwin’s Music Video Theory and read through. • Read the analysis of ‘Whip my Hair’ and watch the video. • 10 mins.

TASK 2 • Look at the following Slide. Share presentations http: //www. slideshare. net/Tia 5133/music-video-analysis-1 misteeq-9426503 http: //www. slideshare. net/rachel_mather/moves-like-jagger 10558000 http: //www. slideshare. net/Nikachu/a 2 mediata http: //www. slideshare. net/edtritton/goodwins-theory 10495787 • 10 mins

TASK 3 • Download Worksheet 1 • Apply Goodwin’s theory to each video and create a presentation of your findings. • 45 mins • EXTENSION TASK: Answer the additional questions.