Gate keeping Theory By David Manning White Introduction

Gate keeping Theory By David Manning White

Introduction � Kurt Lewin coins the word called “Gate keeping” � From the field of Social psychology (Kurt Lewin) to Mass Communication (David M. White) � It’s nothing but to block unwanted or useless things by using a gate � The person who makes a decision is called “Gatekeeper”

Concept � Chief editor – Gate Keeper � social, cultural, ethical and political influences � ethics and policies

Process of Gatekeeping

�News items: �N 1: Texas bull fighting, N 2: International terror issues, N 3: UN discussions, N 4: religious abuse on international community �Gatekeeper: �Chief Editor �Selected News Items: �N 2: International terror issues, N 3: UN discussions, �Discarded News Items: (on popularity) �N 1: Texas bull fighting �Discarded News Items: (on policy) �N 4: Religious abuse on International community

Factors of Gatekeeping � Individual � Routine � Organization � Extra-Media � Ideology

Features of Gatekeeping Theory �Selection on the basis of time and space �Surveillance �News worthiness �Subjective perspective �Watchdog �Organizational policies � Normative traits �Structure �Social control

Criticism of Gatekeeping Theory � Not only one gate � Specific perception � Gatekeeper change priority of news � Negative presentation � Hidden reality � Application is less in today’s world