GAMING REGULATORS AFRICA FORUM TOWARDS A POLICY FRAMEWORK

GAMING REGULATORS AFRICA FORUM TOWARDS A POLICY FRAMEWORK FOR AN EFFECTIVE RESPONSIBLE GAMBLING PROGRAMME 24 April 2017

About the Sponsors / Presenters / Researchers 1. Sibongile Simelane-Quntana - Executive Director: SARGF 2. Mr Mabutho Ruben Zwane – Chief Executive Officer: ECGBB RESEARCHERS: 1. Ewan Harris : Socio-Econometrix Services (Pty) Ltd and 2. Khotso De Wee: Fort Hare Solutions (Pty) Ltd 2 2 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

KEY RESEARCH OBJECTIVES ü ASSESS RESPONSIBLE GAMBLING MESSAGES / MEDIA PLATFORMS UTILISED ü PROFILE OF A TYPICAL SOUTH AFRICAN WITH A GAMBLING PROBLEM ü IDENTIFY POLICY GAPS

OVERVIEW OF THE FOUNDATION 14 year history World renowned treatment programme 16, 000 patients treated 4 4 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

OUR PROGRAMMES AND SERVICES Research National Responsible Gambling Programme Treatment & Counselling Programme Public Awareness 5 5 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

PROBLEM GAMBLING IN SOUTH AFRICA • 50% of all South Africans gamble recreationally • 4 -7% develop a gambling problem* • 1% become pathological gamblers or develop a gambling disorder* • Three in every 100 adults in SA have a gambling problem • There is an increase in illegal / online gambling and under age gambling • 22% of problem gamblers attempt suicide and 50% think about suicide * Stellenbosch University psychiatry department research 6 6 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

THE RESEARCH

An Evaluation of the Responsible Gambling Messages, Media Platforms Utilised and the Cost Effectiveness of the Programme A co-funded Research Programme by Eastern Cape Gambling and Betting Board and South African Responsible Gambling Foundation 8 8 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

RESEARCH - BROAD TERMS OF REFERENCE E v a l u a t e 9 9 Impact and effectiveness of responsible gambling message and platforms Policy Framework Recommendations Cost effectiveness of the programme SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

METHODOLOGY 1) Literature Review / Valuable Lessons Learnt 2) Primary Study – 6 Research Instruments 3) Developing the Profile of a SA with a Gambling Problem 4) Integrating the above sections – Top 7 Key Policy Questions 10 10 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

LITERATURE REVIEW Current International Thinking / Trends 1) Centrally Managed Self Exclusion Programme available to all operators 2) SMART technology – Time, Budgets, Warnings 3) Pre-Registration linked to central system 4) Pre-Play Training 5) Self Assessment – “Do You Know Your Score” 11 11 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

THE PROFILE OF A SOUTH AFRICAN WITH A GAMBLING PROBLEM 12 12 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

METHODOLOGY & FINDINGS a) b) c) d) e) f) Review of Profiles of Persons who called the 0800 006 008 Help Line over 10 years period 254 954 calls received on the 0800 006 008 help-lines – a rough average of 78 calls per day; Of these, 254 954 calls, 31 071 (12%) calls resulted in a treatment intervention. A staggering 88% of the calls (224 339) did not result in a direct support measure; Of these calls, general enquiries were (95 162 or 43%), silent calls (49 673 or 22%) and wrong number responses (28 763 or 13%). WHY? Another 50 285 (22%) were hoax calls.

Call Profiles Continued • Hoax Calls have reduced • More consideration is drastically over the years needed to assist persons with 8 966 calls received in with hearing, verbal and 2006 compared to the 319 visual disabilities as well calls in 2014; as the use of mother tongue communication. • Need to be more urgently marketed eg SMS, please call me, Whats. App, social media platforms, direct access etc.

CALL TRENDS 2005 - 2014 • 0800 006 008 calls have dropped significantly. • In 2005, - 3 412 (16%) problem gambling calls received and in 2014 this decreased by 50% to 1 562 calls (6%) – WHY?

Key Findings: Messages and Platforms

PLATFORMS • Themes work well • 43% heard responsible gambling messages on radio • 41% saw related on TV • 7% saw specific TV advert • 19% note it on social media • TV and Radio = preferred platforms • Amongst communities most popular method is word of mouth Poster rated as the most effective 17 17 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

MESSAGING • Review “Winners know when to stop” slogan • Mother tongue communication is key • Need to move away from Eurocentric message and tone 18 18 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

THE TOP 6 - VOTED THE MOST EFFECTIVE ADVERTS 19 19 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

STEPS TO ADDRESS THIS: Review messaging 20 20 Review of marketing approach Partnerships to increase affordability SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

Key Findings: Profile of a Problem Gambling

PROFILE A PERSON WITH A GAMBLING PROBLEM • 61% male National Avg (NA) 50% • 51% married – NA – 46% • 30% single - NA 47% • 7% family referalls (65% by spouse) • 45% High risk: 40 -59 age group – NA 27% - 18% Variance • Only 2% under age of 20 • English = main language • 59% employed • 15% self employed • 12% unemployed • 4% employed part-time • 3% housewives 22 22 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

PROFILE OF A PERSON WITH A GAMBLING PROBLEM • 9% had relapsed • 28% had self exclusions but still had access to gambling • 23% had suicide ideation • 12% involved in criminal activity • 11% had alcohol and drug problem 23 23 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

PROFILE OF A PERSON WITH A GAMBLING PROBLEM • Casino slots accounted for 53% of the modes of gambling • Casino table games: 12% • Tote and others: 2. 6% • Tech savvy – enjoy digital / computer screen like information 24 24 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

SOURCE OF COUNSELLING NUMBER 44% found 0800 006 008 number at gambling venue Press coverage and media informed 34% of the people 25 25 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

STEPS TO ADDRESS THIS Inform marketing campaigns and messages 26 26 Integration of support services Facilitate review self exclusion approach SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

Key Findings: Cost effectiveness of programme

EVALUTATION OF COST EFFECTIVENESS OF PROGRAMME Current operating budget: R 20 -R 24 million p/a 2005 -2015 = R 163 million R 153 million > NRGP 28 28 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

INVESTMENT SPLIT Schools programme 5% Management 11% Treatment 35% Research 14% Prevention and public ed 34% 29 29 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

SPEND ON TREATMENT • Operating on lowest possible cost • Against growth in industry • Research recommended budget of R 100 million p/a to reach all vulnerable groups especially learners 30 30 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

Policy Framework Recommendations

1 NRGP needs its fair share of 0. 01% of GGR from ALL sectors Joint funding of school education programme 32 32 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

2 All players have registered smart cards Eliminate self exclusion challenges Pop up messages 33 33 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

3 Compulsory self assessment “Know your Score” 34 34 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

4 Player workshop before play 35 35 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

5 Mining of player big data on quarterly basis 36 36 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

7 Review of treatment programme 37 37 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

8 Increased visibility of gambling messages 38 38 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

KEY LEADERS WHO INITIATED THIS RESEARCH PROJECT 39 39 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION

THANK YOU 40 40 SOUTH AFRICAN RESPONSIBLE GAMBLING FOUNDATION