Game Stork com Mohsen Ashraf Ali ElAnnan Nikolas

Game. Stork. com Mohsen Ashraf Ali El-Annan Nikolas Krukowski Ralph Lee Jon Tien

Product Features/Functionality n Membership n Various subscriptions with different pricing n n n n 1 game at a time for $9. 99/month 2 games at a time for $15. 99/month 3 games at a time for $20. 99/month Rent games individually Buy games 10 day free trial membership No due dates, no late fees, free shipping Service Guarantee n n Condition of game Speed of service

Product Features/Functionality n Game Delivery n n n Order games from website Order processed at warehouse Games sent to customer n n free shipping both ways Instructional manual sent via PDF file

Product Features/Functionality n Website Interface n Categorized database n n User Control Panel n n Easy to search Game information (availability, ratings, etc…) Tracking system Game List Estimated arrival date (zip code) Game recommendations (order history) Promotions/Networks n n Referral System Bonus Points Content Providers (Game. Spot. com partnership) Online community

Product Features/Functionality

Revenue Model n n Monthly membership fees Buying or individually renting games n n Revenue-sharing with game developers n n Cost TBD Pursued after advanced development Advertising

Current Barriers to Entry No strong barriers to entry Competitor’s current position n n No brand name recognition No identifiable target market Current marketing strategies n n n Word of mouth Google searches Market penetration n n Less than 1% aggregate across total competition

Creating Barriers to Entry n Becoming the market leader n Aggressive (guerilla) marketing to niche groups n n n Establish revenue sharing contracts n n Prime target market: Ages 13 -17 Target both youth and their parents Early Success/Short term wins Prove model Key hires Service Differentiation n n Take concept to next level One stop gaming shop

System requirements n Advanced IT system to manage n n n n Fulfillment of individual orders Integration of our Web site Transaction processing systems Fulfillment operations Inventory levels Coordination of shipping centers Order histories

System requirements n Distribution system n Locate distribution centers near target markets to assure quick delivery n n n metropolitan/densely populated areas Use postal service for delivery IT system will monitor inventories at each distribution center to ensure stock n inventory shared across different distribution centers

Costs All amts. in $ Technology development Distribution centers Shipping Inventory Marketing Staff YR 1 20, 000 YR 2 40, 000 YR 3 40, 000 200, 000 2 M 20, 000 50, 000 100, 000 0 160, 000 400, 000 1 M 200, 000 800, 000 2 M 3 M 1 M

Hiring Plans n Leadership n n n n CEO - outsider COO - Jon CFO - Nik CTO - Ali Sales/Marketing - Mohsen Business Development - Ralph Board of Advisors – filling the gaps n n Connectors – game industry, game press Mavens n n n Visionary business sense (i. e. Stemberg) Making product cool and ubiquitous (i. e. i. Pod) Salespeople – for VC and public

Hiring Plans n Staff to hire n n Folks who know industry well but are not being promoted. (i. e. Stemberg or Jet. Blue) Drive for entrepreneurship Gamestork operatives / referral sales Offer a vision…take them up to the hill and show them the sunset.

Timeline n April 10 th n n n Execute Berkeley prototype with beta site Extensive online and campus marketing May 7 th n n Launch fully-functional site Expand prototype to Bay Area n n n September 7 th n n n College campus representatives HS newspapers, functions, activities Approach investors, developers, industry gurus with a proven concept Establish relationships (funding, revenue-sharing, backing) Early December n n n New hires Further expansion to other metropolitan areas: LA, NY, Boston Marketing strategy roll out