Gali Berger Geula Swortz Liat Russo Lital Shapira
Gali Berger Geula Swortz Liat Russo Lital Shapira Kohen Ephy Sandrov Nadav Oz- Ari
The Security Need v $15 billion was lost in 2000 v 11 th September Terror Attack
Once Upon a Time… 1990: “Softlink” – Pilot Was Stopped 1998: The Birth of “WHALE” $2 million - BRM 2000: $23 billion - BRM, Goldman Sachs, Soros and more
WHALE Today v 50 Employees – President and R&D in Israel v New Jersey – CEO v Germany - 4 representatives v Belgium - CFO
The Technology v Air Gap Technology – E gap system v Creating a Secure Zone v Physical Dissconnection v Visit the Lion Zone at the Zoo or the Safety Room
The E-Gap System
E-gap Products Infrastructure protection v Authorization v Authentication services v encryption v
E-Gap Products product Network Separator Target market “Especially paranoid”REFAEL Webmail system Major corporations frequent use of e-mail in the USA Easy to recognize, but hard to get E- business
Marketing Strategy Mercedes, not Subaru v The 4 Ps’: v Product: High Quality v Price: $40, 000 - $50, 000 v Place: All Over the Western World v Promotion : Integrators & Direct v
Business Model Sales: Over $1 Million v Breakeven: Q 4 2002 v
Overall 2000 : $10. 3 billion 2005 : $32 billion
Competitors v Whale vs. Check Point v HP’s Virtual Vault v Spearhead
What Do We Think? ü High Quality Technology ü Flexible about Changes ü Seized the Day
What Do We Think? ? E-Business as Flag Product ? Price is to Expensive ? Organizational Structure ? Air Gap as a Separate Category
The End Whale will Be Around…
Overall 2000 : $10. 3 billion 2005 : $32 billion
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