Gaia and MOU Partnership Case Studies Gaia Intro
- Slides: 28
Gaia and MOU Partnership Case Studies § Gaia Intro § MOU Intro § WWE Video § WWE § Cary Brothers
Gaia Online The fastest growing online hangout for people in their teens and 20 s § #1 Time Spent Site in Social Media § Over 7 million monthly unique visitors § Peak Concurrent Users – 100 K+ § #2 Forum on the Internet § Over 1 Billion posts. § #2 Art Site/Community on the Internet § Over 100, 000 virtual-goods auctions daily § Growing Fast . Top Social Networks Ranked by Time Spent per user visit (Hitwise, January 2008)
Who are Gaians? Demographics Focused on the teen & young adult segment § Over 80% of our users are from U. S. § 60% 16 -24 § 94% between 13 -24 § 61% between 13 -17 Audience Profile § Highly creative and engaged audience § Focused on community events § Early Adopters & Social Influencers of: games, movies, fashion, cars, music, consumer electronics, etc.
Why are Gaians so Engaged? Gaians spend an average of 57 minutes* each visit engaging in a variety of activities: Earning Gaia Gold Creating an Avatar Building a Virtual Home & Car Customizing Profile Page Shopping in the Marketplace Watching Movies in the Cinema Playing Games Seasonal Activities like Prom & Halloween Just ‘Hanging Out’ in Towns And more! *July 2008 Com. Score
Social Engagement Marketing Proven Social Marketing Effectiveness § Great success stories § User driven engagement provides comprehensive access within content of a user’s experience § Your brand naturally becomes part of Gaia World, way beyond standard advertising! More Impact For Your Media Spend § Strong Share of Voice § Immersive and Integrated Campaigns § Low ad clutter Cutting-Edge Solutions and Full Service § Nimble, full service social media company (creative, development, implementation) § Engagement measurement to track campaign effectiveness, well beyond the industry norm of number of friends!
Delivering Great Results to Clients Consistently the Top Performing Site for our key clients:
Campaign Summary WWE Summer. Slam in Gaia September 2007
Gaia Summer. Slam Avatars WWE Summer. Slam in Gaia Avatars Created: John Cena, Triple H, Randy Orton John Cena Triple H Randy Orton
Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 1: Locke’s Welcome
Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 2: John Cena and Lanzer
Gaia Summer. Slam Gear WWE Summer. Slam in Gaia Day 3: Triple H and Locke
Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 4: Randy Orton & Locke
Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 5: User reaction
Cary Brothers Case Study December 2007
Phase I Campaign Screenshots
Home Page Announcement
News & Events Announcement
Campaign Launch Page
Discussion Thread (1 of 2)
Discussion Thread (2 of 2)
CD #1 Sales Page
CD #2 Sales Page
1 st Cary Brothers Item Cary’s Guitar
Phase II Campaign Screenshots
Campaign Launch Page
Cary Brothers Profile Page
Cary Brothers Concert
2 nd and 3 rd Cary Brothers Items Cary’s CD & Shirt
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