Gaia and MOU Partnership Case Studies Gaia Intro

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Gaia and MOU Partnership Case Studies § Gaia Intro § MOU Intro § WWE

Gaia and MOU Partnership Case Studies § Gaia Intro § MOU Intro § WWE Video § WWE § Cary Brothers

Gaia Online The fastest growing online hangout for people in their teens and 20

Gaia Online The fastest growing online hangout for people in their teens and 20 s § #1 Time Spent Site in Social Media § Over 7 million monthly unique visitors § Peak Concurrent Users – 100 K+ § #2 Forum on the Internet § Over 1 Billion posts. § #2 Art Site/Community on the Internet § Over 100, 000 virtual-goods auctions daily § Growing Fast . Top Social Networks Ranked by Time Spent per user visit (Hitwise, January 2008)

Who are Gaians? Demographics Focused on the teen & young adult segment § Over

Who are Gaians? Demographics Focused on the teen & young adult segment § Over 80% of our users are from U. S. § 60% 16 -24 § 94% between 13 -24 § 61% between 13 -17 Audience Profile § Highly creative and engaged audience § Focused on community events § Early Adopters & Social Influencers of: games, movies, fashion, cars, music, consumer electronics, etc.

Why are Gaians so Engaged? Gaians spend an average of 57 minutes* each visit

Why are Gaians so Engaged? Gaians spend an average of 57 minutes* each visit engaging in a variety of activities: Earning Gaia Gold Creating an Avatar Building a Virtual Home & Car Customizing Profile Page Shopping in the Marketplace Watching Movies in the Cinema Playing Games Seasonal Activities like Prom & Halloween Just ‘Hanging Out’ in Towns And more! *July 2008 Com. Score

Social Engagement Marketing Proven Social Marketing Effectiveness § Great success stories § User driven

Social Engagement Marketing Proven Social Marketing Effectiveness § Great success stories § User driven engagement provides comprehensive access within content of a user’s experience § Your brand naturally becomes part of Gaia World, way beyond standard advertising! More Impact For Your Media Spend § Strong Share of Voice § Immersive and Integrated Campaigns § Low ad clutter Cutting-Edge Solutions and Full Service § Nimble, full service social media company (creative, development, implementation) § Engagement measurement to track campaign effectiveness, well beyond the industry norm of number of friends!

Delivering Great Results to Clients Consistently the Top Performing Site for our key clients:

Delivering Great Results to Clients Consistently the Top Performing Site for our key clients:

Campaign Summary WWE Summer. Slam in Gaia September 2007

Campaign Summary WWE Summer. Slam in Gaia September 2007

Gaia Summer. Slam Avatars WWE Summer. Slam in Gaia Avatars Created: John Cena, Triple

Gaia Summer. Slam Avatars WWE Summer. Slam in Gaia Avatars Created: John Cena, Triple H, Randy Orton John Cena Triple H Randy Orton

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 1: Locke’s Welcome

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 1: Locke’s Welcome

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 2: John Cena and

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 2: John Cena and Lanzer

Gaia Summer. Slam Gear WWE Summer. Slam in Gaia Day 3: Triple H and

Gaia Summer. Slam Gear WWE Summer. Slam in Gaia Day 3: Triple H and Locke

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 4: Randy Orton &

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 4: Randy Orton & Locke

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 5: User reaction

Gaia Summer. Slam Storyline WWE Summer. Slam in Gaia Day 5: User reaction

Cary Brothers Case Study December 2007

Cary Brothers Case Study December 2007

Phase I Campaign Screenshots

Phase I Campaign Screenshots

Home Page Announcement

Home Page Announcement

News & Events Announcement

News & Events Announcement

Campaign Launch Page

Campaign Launch Page

Discussion Thread (1 of 2)

Discussion Thread (1 of 2)

Discussion Thread (2 of 2)

Discussion Thread (2 of 2)

CD #1 Sales Page

CD #1 Sales Page

CD #2 Sales Page

CD #2 Sales Page

1 st Cary Brothers Item Cary’s Guitar

1 st Cary Brothers Item Cary’s Guitar

Phase II Campaign Screenshots

Phase II Campaign Screenshots

Campaign Launch Page

Campaign Launch Page

Cary Brothers Profile Page

Cary Brothers Profile Page

Cary Brothers Concert

Cary Brothers Concert

2 nd and 3 rd Cary Brothers Items Cary’s CD & Shirt

2 nd and 3 rd Cary Brothers Items Cary’s CD & Shirt