FY 14 Statewide Marketing Update Dr Greg Winters

FY 14 Statewide Marketing Update Dr. Greg Winters Superintendent, Canadian Valley Technology Center Chairperson, Statewide Marketing Committee Paula Bowles Chief Communications & Marketing Officer Okla. State Department of Career and Technology Education Career. Tech Forum, OSSBA/CCOSA Conference Aug. 23, 2013

Career. Tech Statewide Marketing Campaign Goal: Position the Career. Tech system as an educational leader in economic, community and career development for Oklahoma. Objective: Increase awareness of Career. Tech's POSITIVE return on investment by stakeholders. Target Audiences: • Key Opinion Leaders • Business & Industry • Potential Students • Taxpayers

Economy Phase Messages: Dollars for Oklahoma

Cole Hargrave Snodgrass & Associates Research A Survey of 500 Registered Voters in Oklahoma – Conducted 5/2013 • 62% have had an experience with Career. Tech – self or family member. • 63% rate job performance of Career. Tech as either excellent or good, up from 59% a year ago. • 84% agree money spent on Career. Tech is a good investment. • 58% have seen, read or heard about Career. Tech system and 71% believe it has enhanced their image of the system. • 66% agree that Career. Tech does a better job of preparing students for future success than do other educational opportunities.

Career. Tech Statewide Marketing Campaign-FY 14 • OKC Thunder sponsorship • Okla. Secondary School Activities Assn. sponsorship • VYPE “Inside High School Sports” TV program • Outdoor bulletins • Cowboy Sports advertising • Sooner Sports advertising • Business & Industry Services cost-benefit analysis • Print advertising • Mobile app

Thunder in-game display ads: Hustle Boards

CAREER TECH - TECHNICALLY PERFECT 1 ST HALF STATS http: //www. thecreativespin. com/OKC/Career. Tech. html

Cowboy and Sooner Sports Advertising • Game day program ads • Radio game broadcasts • Branded features on OU/OSU TV • Digital away-game program & banner ads • Away-game radio interviews

Ada Altus Anadarko Bartlesville Blackwell Broken Bow Cordell Claremore Elk City Enid Frederick Grove Guymon Hobart Lawton Mc. Alester Oklahoma City Ponca City Pryor Shawnee Stillwater Tahlequah Tulsa Vinita Weatherford Woodward KYKC-FM KWHW-AM KACO-FM KWON-AM KRIG-FM KOKB-AM KKBI-FM KCDL-FM KRVT-AM KADS-AM KNID-FM KTAT-AM KGVE-FM KGYN-AM KTJS-AM KVRW-FM KTMC-FM KXXY-FM WBBZ-AM KMUR-AM KGFF-AM KSPI-FM KTLQ-AM KFAQ-AM KGND-AM KWEY-FM KMZE-FM 100. 1 1450 98. 5 1400 104. 9 1580 106. 1 99. 3 1270 1240 103. 1 1570 99. 3 1210 1420 107. 3 105. 1 96. 1 1230 1570 1450 780 93. 7 1350 1170 1470 97. 3 92. 1 Ada Altus Alva Amarillo, TX Antlers Ardmore Bartlesville Clinton Dallas, TX Duncan Durant Elk City Enid Fort Smith, AR Frederick Guymon Hobart Houston, TX Idabel Lawton Mc. Alester Miami Muskogee Oklahoma City Ponca City Poteau Shawnee Tulsa Vinita Wichita, KS Woodward KADA-FM KRKZ-FM KALV-AM KZIP-AM KDOE-FM KVSO-AM KWON-AM KYFM-FM KCLI-FM KKGM-AM KDDQ-FM KSEO-AM KXOO-FM KGWA-AM KRWA-FM KHGG-AM KYBE-FM KKBS-FM KTJS-AM KCOH-AM KBEL-FM KPTK-AM KJMZ-FM KNED-AM KGLC-FM KTFX-FM KOKC-AM KRXO-FM KOKB-AM KLOR-FM KPRV-FM KGFF-AM KTBZ-AM KMOD-FM KAKC-AM KITO-FM KSGL-AM KWOX-FM 99. 3 93. 5 1430 1310 102. 3 1240 1400 100. 1 1320 1630 105. 3 750 94. 3 960 103. 1 1580 95. 9 92. 7 1420 1430 96. 7 1380 98. 1 1150 100. 9 101. 7 1520 107. 7 1580 99. 3 92. 5 1450 1430 97. 5 1300 96. 1 900 101. 1

Sporting Event Signage

30 -Second TV Spot –VYPE, OU & OSU Sports

Localized Billboard Artwork

Cost-Benefit Analysis Career Majors. Completed March 2013 Dr. Mark Snead, Region. Track Findings: • Career. Tech graduates annually add $3. 5 billion to the state’s economy • Direct benefits are 10 times the direct costs to deliver training • Career. Tech graduates will add more than $475, 000 to lifetime earnings

Cost-Benefit Analysis Business & Industry Services Began July 2013 Dr. Mark Snead, Region. Track Current Project Work • Identifying Data Collected • Identifying New Data Needs • Determining Process and Method

i. School. Box Mobile App • Push notification under development • Nineteen apps are published

Q&A