Fundraising Tourism Building Reputable International Fundraisers 1232022 Mike

Fundraising Tourism Building Reputable International Fundraisers 1/23/2022 Mike Naholi 1

Objectives The session will enable you: l Let your imagination run wild! l Identify interesting ideas for events. l Organize fun events that raise hard cash! l Develop your event into a global event of significance. 1/23/2022 2

Resource Mobilization in Africa l l l At present the largest amount of funds come from Northern Ingos & governments. Most NGOs are dependant on 1 -3 foreign sources The grants are mainly for short term projects NGO’s are perceived as rich – getting lots of funds from donors Are not perceived as requiring local funds The potential of individual donors has not yet been appreciated and is yet to be realized. A rich tradition of giving and philanthropy is not being capitalized on. 1/23/2022 3

Africa – Rich in Opportunities l Africa – mysterious, scenic, resource rich. l Great parks, beautiful animals, friendly people l Diverse l Vast tourism potential l Great philanthropy traditions 1/23/2022 4

Fundraising Tourism Enables people to: l Visit the country… people love to travel. l Have lots of fun while supporting a good cause. l Meet people from other places l Participate in a unique event l Peer pressure. . Conformance 1/23/2022 5

Fundraising Tourism can Provide l l l Funds In-kind donations of goods and services Publicity Image/Enhanced Brand Contacts Credibility Education Opportunities Good community relations Increased commitment by existing donors/volunteers New donors Diversified sources of funding 1/23/2022 6

Some Interesting Ones Include l Rhino Charge l Safaricom Lewa Marathon l Cricket in the Wilderness l Stanchart Marathon l Camel Derby l Goat race 1/23/2022 7

Rhino Charge l “The idea of an off-road car endurance event came from a small group of Safari enthusiasts whose notion of a family outing was to drive across country, exploring wild and remote areas". The Rhino Charge wrote its rules with a blunt pencil on the back of an envelope, and empowered the organisers to over-ride any of them at any time to keep the ‘spirit of the event’ paramount 1/23/2022 8

Case Study of Rhino Charge: Concept l Give them a car, a map and a large expanse of unspoilt Africa - and let them loose. It’s a crazy challenge, only for those who are brave enough to face the African wilderness at its most rugged - and who like to have a huge amount of fun. Cliffs, swamps, dense thorn, and large territorial mammals are the obstacles - and many entrants fall by the wayside. Those who make it through are rarely unscathed, yet all keep coming back for more - year after year - in the name of Rhino Ark. 1/23/2022 9

Rhino Charge Case Study: Attracts adventurers from all over the world. l Young and old join together, with eighteen to eighty year olds competing and hundreds of families and friends supporting - from the bar! l Teams take part in all kinds of vehicles, and well -known rallying enthusiasts from Kenya are joined by teams from South Africa and U. K. l 1/23/2022 10

Rhino Charge - Concept 10 Guard Posts are set up over 400 sq. km. of bushland. l The Competing cars are given a simple map the night before the event, onto which the location of these Guard Posts is plotted l The cars must visit all 10 Guard Posts within 10 hours to complete the course. l The winner of the event is the car which completes the course in the shortest possible distance … not the fastest. l 1/23/2022 11

Rhino Charge There must be at least two and no more than six people in each vehicle. l Any road-going 4 -wheeled vehicle is eligible, and modifications are allowed, including winches, ropes, sand ladders etc. l Scouting motorcycles, radios and aerial assistance are forbidden. l Competitors may help each other, or use any other assistance that happens to be available. However, planned teamwork, where one vehicle is sacrificed to benefit another, or planned service assistance, is strictly forbidden. l 1/23/2022 12

Rhino Charge l For environmental reasons, the event is limited to a maximum of 60 vehicle entries. l Damage to trees is forbidden; litter is a 'nono' and wild animals have 'right of way'. l There are Rangers throughout the course, and any entrant adjudged to have contravened the 'spirit of the event' will be disqualified. 1/23/2022 13

Safaricom Lewa Marathon l Started in 2000 l Hosted by Lewa Downs, a private ranch and rhino conservation area l Raises money for the conservation of wildlife, (in particular rhinos) &community projects around Samburu, Isiolo, Laikipia and Meru areas. l Run by Tusks and Safaricom l Raised Ksh 15 million in 2007 1/23/2022 14

Safaricom Lewa Marathon Race is run over a bush course that winds its way across open plains, through forest and hills. l Run on a rough terrain and under harsh climatic conditions l Run on dirt roads, over two 21 km loop for the half-marathon- through the Conservancy. l Its gruelling & unique: Run in a game reserve located at an average altitude of 5, 500 feet above sea level. 1/23/2022 15

Safaricom Lewa Marathon Its an enticing experience which has continued to inspire distance runners and athletic fans alike. l Attracts many international competitors l Open to both professional and amateur runners. l Watched by many of the wildlife it is set up to protect! l 1/23/2022 Gained reputation as one of the ten toughest marathon events in the world. 16

Safaricom Lewa Marathon l l l Attracts competitors from all over the world. Big groups of runners enter from USA & UK Others from Australia, India, Europe, Canada, Spain, SA Over 650 runners participated in 2007 Additional 100 children compete in 5 km fun run. Over 30 corporate organizations participated in 2007. 1/23/2022 17

Safaricom Lewa Marathon l The winners in the full marathon pocketed 150, 000 shillings (about 2, 500 dollars) while the runners up received 80, 000 shillings (about 1, 350 dollars). l The first three teams in the half marathon and the first five community teams were also awarded. 1/23/2022 18

Ol Pajeta Conservancy Cricket in the Wild 1/23/2022 19

Cricket In the Wild Held in the confines of the wildlife sanctuary with a stunning view of the majestic Mount Kenya Attractive to cricket fans - Good opportunity to enjoy Kenya’s great outdoors. 1/23/2022 20

Cricket in the Wild The 1 st Ol Pejeta “Cricket in the Wild” tournament held in Sep 2006 l Raised USD 120, 000 l Contested by 7 teams from Kenya, S. A & England. l Inaugural trophy - an elephants head carved by a community member l l 1/23/2022 21

Cricket in the Wild Ol Pejeta works to conserve wildlife, provide a sanctuary for great apes and generate income through tourism and complimentary enterprises for investment in conservation and community development. l Every team that enters the cricket test is required to raise funds for specific projects related to Ol Pejeta’s community assistance programme. l The programme supports local people in dev. of health and education services, water and road infrastructure, eco-tourism based enterprise and agricultural extension. l 1/23/2022 22

Cricket in the Wild Finalists qualify through a league competition; l Total of eight teams, split into 2 leagues of 4 within which each team plays every other team once – thus all teams guaranteed at 3 games. l Each team raises a minimum of KS 200, 000 (USD 2, 900) - usually by sponsorship - to secure their place in the tournament l 1/23/2022 23

Cricket in the Wild l Trophies and prizes awarded for the ¡ Winners, ¡ Runners-up, ¡ Most humorous ¡ Team that raises the most for their specific community project ¡ To keep the event light hearted, award crate of Tusker to the most humorous fellow 1/23/2022 24

Cricket in the Wild - 2006 l It was a unique, exciting, enjoyable … experience for (the) six participating teams from England, South Africa and Kenya and also for the umpires, scorers and officials. The purpose of this event was for a noble cause as it raised a substantial amount of money for the betterment of the people staying around the Ol Pejeta Conservancy. Kenya should take pride as cricket is also played in the game parks of Kenya. 1/23/2022 25

Cricket in the Wild - Donors l East African Safari Air Express The Driftwood Beach Club (The Larby’s) Serena Hotels Rhino Ark Lewa Wildlife Conservancy Lewa Ceramics Wines of the World The Glass Gallery One Way Sandra & Brendan Hill Callum Looman Alpana Patal and Sophie Graten East African Women’s League (Nanyuki branch) Nanyuki Cottage Hospital. (Mecial Assistance) 1/23/2022 26

Cricket in the Wild - Donors l l l l l Lewa Wildlife Conservancy Rhino Ark Rhino Porini Camp Sarova Hotels Fly 540 Callum Looman Kingfisher Aqua Ventures Farmers Choice KWAL 1/23/2022 27

Maralal International Camel Derby Started in 1990 l Venue: Yare Camel Club and Camp l 3 km south of the township of Maralal 1/23/2022 28

Camel Derby l The quiet town of Maralal, about 348 kms North of Nairobi, is considered the gateway to Kenya’s wild and arid North, and is a mecca for adventurers, nomads and camels. This is real camel country, and the single humped dromedary camel is a vital part of life for many of Northern Kenya’s nomadic people. l Each year, the Camel Derby brings colour and action to the streets of Maralal as the finest Camels in the North gather for the big race. 1/23/2022 29

Camel Derby l It is Africa's best known and most prestigious camel race, attracting both local and international competitors. l The event is a major draw for spectators as well as racers, and the competition is fierce. Considered one of the highest honours in camel racing, many professional camel racers come to compete each year. l Some of the finest specimens of racing camels are seen in town during the race period. The race is a great social event, and the major event on the Maralal Calendar. The atmosphere in town on race day is electric and entertaining. 1/23/2022 30

Camel Derby “Hit l ‘em up, move ‘em out, raw hide” is theme of this International Camel Derby held annually in the northern regions of Kenya. A blend of culture, colour, action, adventure and the finest camels of the north. 1/23/2022 The camels are choosen by judges for these races depending on handlers, strength and potential for speed. Did you know a camel can get up to 25 km an hour when racing. Hang on tight! 31

Camel Derby l “The derby is recognised as a serious international sport and a great way to create awareness of the rapid onset in the desertification of Kenya, while also promoting better camel husbandry among the people of Kenya and the benefits of these spitting, kicking yet adorable creatures in arid environments” 1/23/2022 32

Camel Derby Visitors and entries from Australia, America, New Zealand, Canada, England, France, Spain, Japan, South Africa and beyond. l Other competitive events include cycling races and donkey rides for children, spectacular local dancing displays. l The cycle racing is serious business and incorporates an intermediate level competition covering 30 km and an elite, marathon-length race for the hardy. l 1/23/2022 33

Camel Derby Amateur race which regularly features participants from over 28 different countries, and with camels available for hire, it couldn’t be easier! l Draws a wide attendance including a cross section of farming communities, ranchers, national and international press, television crews, participants and spectators from overseas, school groups and adventure lovers from all over Kenya and beyond l Cycle races have U. C. I. (Geneva) recognition l 1/23/2022 34

Dar-es-Salaam Goat Race - Origins l l l Introduced in 2001 by Paul Joynson-Hicks, who attended the first ever Goat Races held in Uganda. Inn the early 1990's some members of Uganda's business community were thinking of novel ways to raise money for charity. Hit on racing goats after hearing about a pig race held in Zimbabwe in 1991 for the 50 th birthday of a well-known horse breeder, who had insufficient space in his garden to hold a fully-fledged horse race. Pigs were not practical in East Africa, but goats were in abundance and so the Ugandan Goat Races were born. Just as in Uganda, the Tanzanian races are modeled on a typical horse race with its own special twist. 1/23/2022 35

Goat Race l l l 2007 Goat Races raised a record 50 million Tanzanian shillings That's up from 42. 8 million shillings in 2006 Attendance jumped 15% - attended by 3, 500 people – Was 500 more than 2006. Additional five million shillings is expected to be raised later through sales of Goat Race merchandise. Over the last seven years a total of around $180, 000 has been raised to help over twenty different charities all over Tanzania. Held at the Leaders Club in Dar es Salaam. 1/23/2022 36

Dar- es- Salaam Goat Race l “More and more people are bringing their families to the Goat Races every year to have a fun day out while also raising money to help those less fortunate. The sun shone, the goats raced well and people seemed to be enjoying themselves. " 1/23/2022 37

Dar Goat Race l l l The Goat Races are a fun day out for all the family to enjoy. Other activities include: Access to a special children's play area is included with the entrance fee (2, 000 Tz shillings for children). Entertainments include jumping castle, face painting, organized games and much more. There also amazing raffle prizes to be won Food and drinks stalls for refreshments Fancy dress and hat competitions - an opportunity for anyone who wants to dress up in weird and wonderful outfits to be entered into the fancy dress competition with prizes for the winners. 1/23/2022 38

Dar Goat Race l This is the biggest event of its kind in East Africa l Over 3, 000 people attend l Entrance fee kept as low as possible at 3, 000 shillings per adult so that as many people as possible can come along. l The usually sell out in 2 weeks. 1/23/2022 39

Goat Races l Raises money for very needy causes. l Money is raised through: ¡ Sponsorship of races ¡ Ticket sales ¡ Goat buying ¡ Betting ¡ Plus a variety of other generous donations. 1/23/2022 40

Goat Race l Nearly 50 Tanzania's companies supported the 2007 races in a number of ways. These sponsors included ¡ ¡ ¡ ¡ 1/23/2022 Holiday Inn British Airways Tigo Tanzania Breweries Limited Safmarine Oryx Tanzania Printers Monier 2000. 41

1. Assessing Your Capacity to Organise the Event l You will have to consider the following in deciding what project to implement. l l l l A. Human Resources (volunteer and staff) Skills Experience Talents Availability Interests Job functions/Roles 1/23/2022 42

1. Assessing Your Capacity to Organise the Event l B. Financial Resources l Investment Capital l Expected Incomes l Risks Involved 1/23/2022 43

1. Assessing Your Capacity to Organise the Event l C. Organizational Image l Preferred profile l Ethical limitations l Specific message to communicate l Impact on existing services 1/23/2022 44

1. Assessing Your Capacity to Organise the Event l D. Audience l Interests l Availability l Ability to pay/donate l Long-term connection l Demographics (age, gender, income) 1/23/2022 45

1. Assessing Your Capacity to Organise the Event l E. Timing l Time required to plan l Realistic dates l Competing events l Seasonal suitability 1/23/2022 46

2. Getting Sponsors l Getting sponsors can make the difference between success and failure. l Sponsors can: ¡ Pay some or all of the bills ¡ Add experience and expertise ¡ Provide labour power ¡ Strengthen your credibility ¡ Offer publicity ¡ Donate goods and services 1/23/2022 47

2. Getting Sponsors l l Get In- Kind Support Experience shows that almost anything you might pay for you can also get for free. l Often the contributed item is higher quality than you could afford to pay for. l Media support can help attract corporate support interested in publicity. l In Kind Fundraising can: ¡ ¡ 1/23/2022 Provide savings from free goods and services. Lower costs 48

3. Recruiting the Project Team l One of the problems of special events is the shortage of manpower. l Staff can be overwhelmed l Hiring people is expensive l Volunteers come in handy. l What jobs will you need to create and recruit individuals for? l Are there other organizations you can learn from? 1/23/2022 49

3 The Project Team An organizational chart is essential: l Its helps you clarify the roles and relationships between various actors. l Its gives you a basis for recruitment. l Enables everyone know how and where they fit into the activity. l Decide on who the Event Coordinator will be. l Develop Job Descriptions 1/23/2022 50

3. Assign Personal Responsibility Make sure one person feels personally responsible for every crucial task. l Don't assign a task to a team/committee - it may fall between the cracks. l Find out what support your leaders need to get their tasks done. Don't give people responsibility without the power to do the work. l Schedule the date by which you must have a capable person in each role. These are critical “Do-or-Die” Dates. If no one is available, you may have to pull the plug l 1/23/2022 51

4. Develop a Work plan Develop a work plan. Consider: l Your homework l Own experience l Planning skills. l Estimate the time required to establish the time you need l Factor in contigency time for delays l Consider lead times for kicking it off. 1/23/2022 52

4. Work Plans l l l Under estimating the time required is one of the biggest mistakes in event organizing Successful events take months to organize Some events can be organized quickly because of their nature or the presence of experienced people and resources. Too much haste may be detrimental The length of time needed depends on the type of event. 1/23/2022 53

4. Work Plans l Involve the Team in Planning l Use brainstorming sessions to identify the task required l Estimate the time required l Allocate these tasks to team members l Use them to develop the work plan 1/23/2022 54

4. Work Plans l l l Determine Related Tasks Some tasks must be completed before others can begin. Make sure the people doing these key tasks understand the impact of delays. Use flip chart paper to create a master calendar. Put the weeks across the top. Down the left side, list the key work areas such as publicity, printing, entertainment, food, ticket sales and so on. Mark specific work to be done in the week it must begin. Then mark the due date. Showing only the date the work is due leads to last-minute panic. 1/23/2022 55

4. Work plans l l l Determine “Do-or-Die” Dates Establish deadlines for essential tasks. Mark these in red on all calendars. If they are not done on time, cancel the event. Know what commitments make it impossible to cancel. Once you've booked the venue, it may not be possible to cancel without enormous penalties or losses. Even rescheduling may be impossible. Establish contingencies for less critical problems. "If X doesn't happen, then we can't do Y. As a back-up, we'll do A or B. " Don't wait to figure Out what you'll do at the time of the crisis. It may seem like a waste of time to sort out all the alternatives in advance, but it is an essential step. 1/23/2022 56

5 Monitor Progress Determine when work should begin, to be completed on time. Set benchmarks at intervals to see if the work is on schedule. l If there is a problem, you must know about it before the deadline is upon you. l Monitor progress. Don't just trust people – they may not always meet their obligations. l Give one person the responsibility of checking progress. l 1/23/2022 57

Assign Personal Responsibility Make sure one person feels personally responsible for every crucial task. l Don't assign a task to a team/committee - it may fall between the cracks. l Find out what support your leaders need to get their tasks done. Don't give people responsibility without the power to do the work. l Schedule the date by which you must have a capable person in each role. These are critical “Do-or-Die” Dates. If no one is available, you may have to pull the plug l 1/23/2022 58

6 Anticipate the follow-up work A great deal of work always remains after the event. l Don’t forget to plan for this work. l Some of the tasks that get overlooked include: l ¡ ¡ ¡ ¡ 1/23/2022 Clean up after the guests have left. Count the income and make the night deposit. Return rented supplies or excess inventory. Send receipts for donations and thank-you letters. Send thanks to volunteers and supporters. Close off the account books. Evaluate the event and produce a report with recommendations for next time. 59

7 Have a contingency squad l Inevitably, some aspects of the work will be overlooked. l Have a team of skilful generalists who will look after any emergencies. l Give them the authority to act. l Make sure everyone knows who to call, and how to reach them night and day. 1/23/2022 60

8 Reward and Recognise your Team. l Recognise the team members for their work. l Remember you will need them again. 1/23/2022 61

9. Learning From Events Your first special event is not to make money. It's to make mistakes! The second time is for money. l No matter how experienced you are in running special events, each different type is unique. It takes time and money to learn how to do it well. Be sure your organization can repeat the successes. l If you're only going to do it once, be sure it makes a lot of money that one time. l Most ideas don't. They improve with age. They become part of the community's traditions. l 1/23/2022 62

9. Learning From the Event l l l l Keep good records Who gave how much? What were the sources of free goods and services? Who displayed volunteer talents (or problems)? Who should you ask again? How much time did it really take? What were the hidden costs? What were the problems to avoid? 1/23/2022 63

9. Learning From the Event l Build on a winner l Research ideas that are new to you carefully. l Don't guess about how it works, ask others who have done it before. l Share your information with 'competitors'. Everyone wins. 1/23/2022 64