Fundraising for your Mission Christian Giving principles applied

Fundraising for your Mission Christian Giving principles applied to Philanthropic Fundraising

Press. Go Established by Assembly 2008 with vision that every church or presbytery committed to a growth project would receive the resources it needs. Now three strands: • Inspiring Mission • Building Capacity • Seed Funding for mission ventures Press. Go Board + Catalyst = team Contact Lisa Wells 027 4455 723 or lisaw@Presbyterian. org. nz www. vision 2 missionblog. wordpress. com

Christian Giving • • Starting point for all funding discussions. Not dependant on “needs” of congregation, but on our own need to give as part of our commitment to God. Not a “membership levy” implying expected benefit for giver. Requires prayerful consideration, not token response.

Fostering an attitude of generosity • All we have and are comes from God • How we use our money shows where our priorities are • Giving is important part of our discipleship

Fostering an attitude of generosity We are to give: Generously (2 Corinthians 9: 6) Cheerfully (2 Corinthians 9: 7) Systematically (1 Cor 16: 2) Fearlessly (2 Corinthians 9: 8, 9)

Fostering an attitude of generosity • We don’t have a shortage of money, we have a shortage of imagination • Financial woes are an indicator of spiritual weakness

Mission questions … • What does Christ want us to do? • Who are we called to serve? • What strengths do we have that can be built on? • What opportunities are there in our community? • What have I been given to show Christ’s love to my community?

Missional Imagination • What is God up to in my neighbourhood? • Learning and failing • Curiosity and wondering • Mission provides focus for fundraising

Mission Action Budget • Shows what mission action is planned • Is easier to talk about than a list of numbers and cost centres • Wraps the functional in the mission • Helps with understanding parish priorities • Involves everyone in decisionmaking (and thus feel ownership of means and ends) • Focuses outward rather than inward • Has potential to grow • Is oriented towards the future

Fundraising in New Zealand • Total giving to charity $2. 788 b (Giving NZ 2014) • Trusts and foundations 42% (Statutory trusts $905. 2 m, voluntary trusts $275. 6 m) • Individuals 55% (90% donations, 10% bequests) • Businesses 3% (+ sponsorship & gift-in-kind) • Individuals provide 81% of all voluntary giving

Where the money comes from • Individuals are the primary gift market • More money given philanthropically than through sponsorship • Capital Campaign – few donors, large gifts • Annual Fund – many donors, renewable gifts (GNZ 2014)

Money Raising v Fund Raising • Fairs • “…. athons” • Raffles • Housie • Special events • Cake stalls • Street collections • =focus on “money” • Systematic • Education • Organisation • Visitation • Not about “money” • Concern to meet mission

Philanthropy v Sponsorship • Doing good, because good needs to be done • Values-based exchange • Individual and social benefit • Measurable financial return for both parties • Commercial transaction • Quid pro quo

The Annual Fund • Building block for all other fundraising • Aim to involve, inform and educate constituency • Accountability to constituency / community • Development process • Aim to build large number of donors who give reguarly • Techniques: DM, phone, email etc

Requirements for successful fundraising • A project that is urgent, relevant and important • A need that is acknowledged by the constituency • Willing, committed volunteer workers • Leadership prepared to set an example • Individuals who will be givers

Characteristics of Capital Campaigns • Short in duration • Intense in effort (a whirlwind) • Task is broken into achievable tasks • Pledges are sought, not cash gifts • Precise management structure • Volunteers represent the organisation • All asking is personal

Deferred gifts • Bequest • Legacy • Endowment • Insurance policy • Family Trust • other

The Case for funding support • What is the problem • How and what are you are solving and you going to do? / or the need you’re • What outcomes can meeting? (What is our a funder, who is mission? ) investing in your • Why is this organisation, important? (What are expect? our values? )

Constituency of givers • Who has an interest in your mission being achieved? • Who wants this to happen? • Individuals • Regular worshippers • Participants in church activities • People served in mission • Supporters of the church • Local community individuals • Local community groups • Other churches and groups • Trusts • Corporates • Local body, central Government

Top reason people DON’T give? ?

Why people give: 6 top reasons 1) 2) 3) 4) 5) 6) Belief in Mission of organisation Community responsibility / civic pride Fiscal stability of organisation Regard for staff leadership Regard for volunteer leadership Service on a Board or committee

Effective asking … • One to one most effective • Asking provides opportunity to learn why donor will give! • Tell your story • Reason most people don’t give?

Where do you go for information? • www. fis. org. nz • www. dia. govt. nz (Lottery, COGS, gaming trusts) • www. tindall. org. nz (Presbyterian Support is faith funding manager) • www. presbyterian. org. nz (Presbyterian Foundation, Press. Go, Giving & Getting) • Internet search • www. philanthropy. org. nz • Library, Citizens Advice, DIA service centre • Local body community department • Local Lawyers • Organisations – statutory grants and corporate grants • www. strategicgrants. co. nz • www. fundraising. org. nz