Functional Business Systems Some Information Systems are crossfunctional

Functional Business Systems • Some Information Systems are cross-functional – Example: A TPS can affect several different business areas: Accounting, Human Resources, Production, etc. • Some Information Systems concentrate on one particular business area (Accounting for example). • However, to meet all the goals and needs of a business area, the Information System may not fit into one of the 6 general categories.

Functional Business Areas

Functional Business Systems • A complete accounting system may have some of the characteristics of an – MIS, – TPS, and – DSS. • A complete marketing system may combine an – – MIS, ECS, TPS, and DSS

Example: Marketing System TPS ECS DSS MIS

Types of Information System vs. Functional Business Areas PCS Accounting Finance HR Marketing Production TPS ECS MIS DSS EIS

Chapter 7 More Functional Systems

Functional Business Areas

Which functional area interests you the most? 1. 2. 3. 4. 5. Marketing Finance Human Resources Accounting Production/Operations/ Manufacturing

Marketing Systems • • Interactive Marketing Sales Force Automation Customer Relationship Management Market Research and Forecasting Advertising and Promotion Product Management Sales Management

What is Spyware? 1. Shares my personal info with a data center 2. Takes control of my computer 3. Delivers pop-up adds 4. Tracks my Internet usage 5. All of the above

Has anyone ever head of Claria? 1. Yes, its for allergies 2. Yes, its a cartoon 3. Yes, they are leaders in online behavioral marketing 4. No 10

Does Marketing have anything to do with Spyware? 1. Yes 2. No 10

Targeted Marketing • appeal to people in specific Communities • Content of messages is aimed at targeted audiences • Context: If you buying plane tickets online, you might be more interested in ad for suitcases. • Demographic/Psychographic Online Behavior.

Summary • There is a connection between all of the following • Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail • Information about your online behavior allows companies to 1. Target you specifically 2. Learn about connections context, demographics, psychographics, and online behavor

Does anyone really care about manufacturing systems? 1. Yes 2. No 10

Manufacturing Systems • This is where we see the use of process control systems. • From petroleum processing to toy manufacturing • CAM: Computer Aided Manufacturing • CIM: Computer Integrated Manufacturing

Computer Integrated Manufacturing (CIM) • Simplify production processes. Re-engineer vs. gradual improvement. • Automation – robotics, artificial intelligence • Integrate production process with other systems: Order processing, inventory control, finance systems.

Human Resource Systems • • HRM: Human Resource Management Employee Self-Service Systems Online HRM systems. . . Integration with Monster. com, Career. Builder. com, etc.

HR Systems

Accounting and Finance Systems • What is really the difference between accounting and finance?

Investment Management 1. Accounting 2. Finance 10

Cash flow forecasting 1. Accounting 2. Finance 10

Payroll 1. 2. 3. 4. Accounting Finance HR Accounting mostly but some HR 10

Order processing 1. Accounting 2. Finance 10