Fuelling the cloud adoption of IT Services with

Fuelling the cloud adoption of IT Services with highly reliable, scalable Ethernet services PLNOG Conference 30 th September 2013 Mateusz Firuta Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

A trusted partner HQ: HANOVER, MD 2 4, 600+ EMPLOYEES Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. 1, 000+ CUSTOMERS 80+ COUNTRIES

A trusted partner AMERICAS 3 AT&T ALLSTREAM BELL CANADA VIVO COMCAST COX DEPARTMENT OF ENERGY METRORED DISA TELECOM ARGENTINA INTERNET 2 LEVEL 3 NASA ROGERS TRANSTELCO CENTURY LINK SPRINT CANARIE TELUS TIME WARNER CABLE ZAYO XO VERIZON TELMEX Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

A trusted partner APAC 4 EMEA AAPT VODAFONE TATA SINGTEL BT VODAFONE COLT ETISALAT NTT PCCW RELIANCE GLOBALCOM PLDT FT RASCOM MOBILY JANET SOUTHERN CROSS VTN SK TELECOM SAMSUNG SDS SEA-ME-WE 4 SFR VIMPELCOM LIBERTY GLOBAL Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

The market recognizes our leadership #1 in packet-optical solutions globally 1 #1 in combined WDM and switching in NA Worldwide leader in Metro P-OTS technology and innovation Metro Packet-Optical Transport 2. 0 Survey, March 2013 #1 in coherent 40 G/100 G transport in NA Dell’Oro Group Optical Networks Report, 2 Q 2013 #1 in Ethernet-over-Fiber Access in NA and globally CEAP Quarterly Market Tracker, June 2013 Leading supplier in optical control plane technology, product reliability, financial stability, and R&D investment 2012 Global Service Provider Survey: Optical Equipment Leaders Ciena’s SDN strategy is a market differentiator Strong portfolio of products for Carrier Ethernet, core, metro and transport networks Strong One. Control management solution provides an automated and integrated end-to-end visualisation across these networking domains NMS Company Profile, February 2013 5 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. 1. #1 globally for rolling four quarters 2 Q 2012 – 2 Q 2013

SDN – The Service Analogy – The Evolution of TV Industry Birth Application Expansion Rabbit Ears Operational Shifts Operational Ease Channel dial Fine Tuning Dial 3 or 4 channels 100’s of channels, Music, apps, … On-Demand Truck Rolls SDN Web, e-mail, Single Purpose 6 Millions of apps, cloud, VPNs, … Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

Ciena’s SDN Activities World’s 1 st Multi-Layer Open. Flow w/ Stanford in 2009 Founding Member of ONF Currently Chair of 2 working groups Market Education Optical Transport 5400 w/ OF as MPLS LSR Demo in 2012 ONF Plugfest 2012 & 2013 Successful interop with multiple controllers Openflow 1. 0 & 1. 3 Recently Joined ONRC & Open Daylight Build on industry research Build on Open Source Content Vectors ‘ 13: Demonstrated L 2 & MPLS SDN w/ Openflow Controller & 5400 & Analytics International 100 G SDN network <50 msec protection >5 k flows configured per second SDN Packet. Wave Core Implementation Monetization & Optimization Applications 7 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

On-Demand Networking In Action – Healthcare Industry Example Problem – variable workloads between locations Imaging Center Remote Radiologist Healthcare Example Solution – Ciena Intelligent Networking with OPn 8 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

Scalability Benefit – Carrier Ethernet 1 Mbps to 10+ Gbps Healthcare Image File Transfer Dynamic network scalability enables peak performance when needed – e. g. , viewing critical exams in a reasonable time Mbps Normal Burst 9 1. 8 GB 9 GB 36 GB 300 GB 2 2 hr 11 hr 42 hr 351 hr 10 25 min 2 hr 8 hr 70 hr 100 3 min 13 min 51 min 7 hr 500 1 min 3 min 10 min 84 min 5000 3 sec 15 sec 1 min 8 min Source: Data Explosion in Medical Imaging by GE, sarcar on Jul 27, 2012; Slideshare Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

Programmable Benefit – Performance-on-Demand Programmability enables customers to dynamically adjust network for peak or variable needs e. g. , Burst to 5 G to quickly to send files off-site for second opinion Naa. S Administration V-WAN Customer 2 Enterprise Data Center Fast. E Gb. E 10 Gb. E Remote Radiologist Fast. E Gb. E 10 Gb. E VLAN Cloud Data Centers Fast. E Gb. E 10 Gb. E VLAN Fast. E Carrier Managed Service Customer 1 Imaging Center Customer 1 User Portal 10 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. Gb. E 10 Gb. E Cloud Data Center

Network Application Benefit – Application Orchestration Application awareness adds “auto-magic” inter-data center workload mobility Customer 1 – VM transfer to cloud data center – Secondary network path for user/app connect to remote VM Customer 2 – Storage move to Multi-tenant (co-lo) data center Naa. S Administration Customer 1 User Portal Customer 1 Enterprise Data Center V-WAN IT-WAN VMware v. Sphere Fast. E Gb. E 10 Gb. E Multi-tenant Data Center Fast. E Gb. E 10 Gb. E VLAN Cloud Data Centers Fast. E Gb. E 10 Gb. E VLAN Customer 2 Enterprise Data Center Customer 2 User Portal 11 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. Fast. E Carrier Managed Service Gb. E 10 Gb. E Cloud Data Center

The Migration of Applications & Infrastructure DC consolidation and Xaa. S: private, hybrid, and public cloud APP Retail BATCH – NON CRITICAL APP General Enterprise BUSINESS CRITICAL APP Healthcare/Federal Public Internet SECURITY SENSITIVE Shared Data Center IP/MPLS VPN APP Financial LATENCY SENSITIVE APP State/Local COST SENSITIVE Performance-on -Demand Packet Services Requires a high performance, dynamic and intelligent network 12 Copyright © Ciena Corporation 2013. All rights reserved.

Delivering revenue growth via Ethernet services Go To Market services framework GOVERNMENT HEALTHCARE FINANCE MEDIA & ENT EDUCATION WHOLESALE enterprise / vertical market requirements ULTRA-LOW LATENCY DATACENTER CONNECT/CLOUD VIDEO TRANSPORT ENCRYPTION advanced enterprise services END POINTS BANDWIDTH CLASS OF SERVICE AVAILABILITY/ PROTECTION retail and wholesale connectivity services 13 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

OPn Network Architecture Management, Orchestration, Assurance, Security, Applications Consumer Storage Enterprise Compute Wholesale Aggregate Express Connect Users to Content Economical aggregation High-Touch IP Connect Content to Content High-scale, optical & lean packet core Delivering service SLAs and best cost using the right network layer 14 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

High performance cloud access drives Ethernet growth $ 120 CAGR $ 100 9% Billions $ 80 27% $ 60 12% $ 40 10% $ 20 -4% $2010 Narrowband Hi. Cap PL 2014 Ethernet PL Ethernet VPL and ELAN IP VPN Ethernet services are the largest AND fastest growing segment Source: Ciena Marketing Intelligence 15 Copyright © Ciena Corporation 2013. All rights reserved.

10 GE is the fastest growing Ethernet market sub-segment Are you ready for it? Revenue Endpoints Metro Services CAGR (2012 -2018) 10 GE: 47% Non-10 GE: 11% $14. 8 b global services revenue and 360 k endpoints by 2018 Ethernet Business Services Mobile backhaul / 4 G MTUs, head-end consolidation Ethernet exchanges 10 GE: 31% Non-10 GE: 5% 10 GE growth drives need for carrier-grade (i. e. full featured) aggregation at datacenter price points Source: Ovum, 2013 Delivering performance and scalability as 10 GE becomes the new 1 GE 16 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

Capacity expansion requires pragmatic deployment Account for uneven demand growth Multi-tenant Building Low first-in cost Handle sporadic demand with dynamic bandwidth allocation Future-proof deployments Field cabinet / hut Enterprise Core Network Wireless Data Center / Central Office Residential 100 M – 10 G Users 17 10 G Access Nx 10 G Aggregation Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. 100 G Core Deploy in a variety of physical scenarios Outside plant deployment is important – closer to the enduser Power and space a key challenge

While delivering service differentiation Speed and Flexibility are essential Built for Speed: Delivery With end to end service delivery via Converged Packet Optical Flexibility Plug-and-Play install Streamlined workflows Agility Gig. E 10 Gb. E made easy Residential User Wireless User Enterprise User Optimized Application Performance Assurance Richest OAM SLA transparency & reporting 18 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. Core N/W Data Center / central office Integrated Packet-Optical PACKETOPTICAL EFFICIENCY & SCALE COMMON OS FOR END TO END SLAS UNIFIED NETWORK MANAGEMENT

Bandwidth on Demand service example SELF-SERVICE Naa. S Health DATA CENTER AUTOMATION Web Portal IT-WAN V-WAN Application Services module software Back Office SDN Controller One. Control Private Cloud Private DC 19 Hybrid Cloud Private DC Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. Cloud Infrastructure Public DC

Ciena Cloud Business Services Components User portal Customer or Ciena customized user interface to V-WAN Business Apps Northbound API User Portal IT-WAN ASM Device adapters for VMware v. Sphere v. Motion, EMC VPLEX V-WAN NSM Admin Configuration One. Controller Southbound API Network Fabric 28 Gbps 8 x 100/1 Gb. E (UNI) 2 x 10/1 Gb. E (NNI/UNI) 48 Gbps 8 x 100/1 Gb. E 2 x 10 Gb. E (UNI) 2 x 10/1 Gb. E (NNI/UNI) (UNI) 20 240 Gbps Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary. 24 x 10/1 Gb. E (NNI/UNI) 4 Tbps Packet Networking Ethernet fabric 3960/3930, 5410, 5150, 5160 Packetized Metro 6500 e. Motr Core. Director 5430

Summary - 10 GE adoption for cloud IT services 10 Gb. E Services Network Modernization 21 Service Speed Packet Optical Efficiency Go To Market SDN Intelligence Differentiation Cost & Scale Targeting Applications Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

Thank you. Questions? Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.