FRONT OF ROOM STRONGLY AGREE STRONGLY DISAGREE T

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE T A H EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS THAT DOGS ARE BETTER THAN CATS. . . (BACK OF ROOM)

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE T A H EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS THAT ALL SCHOOL STUDENTS SHOULD BE REQUIRED TO WEAR A SCHOOL UNIFORM. . . (BACK OF ROOM)

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE THAT WE SHOULD CLOSE ALL ZOOS AND STOP KEEPING WILD ANIMALS IN CAPTIVITY. . . EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS T A H (BACK OF ROOM)

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE T A H EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS THAT SOCIAL MEDIA HAS MADE OUR LIVES BETTER. . . (BACK OF ROOM)

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE T A H EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS THAT VIOLENT VIDEO GAMES SHOULD BE MADE ILLEGAL. . . (BACK OF ROOM)

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE T A H EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS THAT PARENTING SHOULD BE ALLOWED BY LISENCE ONLY. . . (BACK OF ROOM)

(FRONT OF ROOM) STRONGLY AGREE STRONGLY DISAGREE T A H EW M EE O S GR A (BACK OF ROOM) T HA EE EW R M AG SO DIS THAT THERE SHOULD BE A 10 PM CURFEW FOR ALL CHILDREN UNDER 18. . . (BACK OF ROOM)

PERSUASION YOU TRY TO IS WHEN CHANGE POINT OF VIEW OR TO MOVE OTHERS TO TAKE ACTION. OTHERS’

THE ELEMENTS OF PERSUASION (ACCORDING TO ARISTOTLE) ETHOS appealing to ethics/authority (the credibility or character of the persuader) LOGOS appealing to logic (convincing an audience through reason) PATHOS appealing to emotion (creating an emotional response)

“The animal shelter desperately needs your support. It is overflowing with lonely little kittens who spend their days mewing and whimpering and staring sadly out of their cold, cramped crates. ” EMOTIONAL APPEAL (PATHOS) “If his years as a soldier taught him anything, it’s that caution is the best policy in this sort of situation. ” APPEAL TO AUTHORITY (ETHOS) “According to a study by CNN, 28% of teenagers report that they could manage without a TV. ” APPEAL TO LOGIC (LOGOS)

EXAMPLE USING ALL THREE APPEALS: We, the youth of Australia, waste 15, 000 hours watching TV slumped on the couch by the time we graduate from high school. Logos (logic): use of statistic Pathos (emotion): connotations of the words

HOW DO THE FOLLOWING ADVERTISEMENTS TRY TO PERSUADE YOU?

EMOTION ? LOGIC? AUTHORIT Y?

EMOTION ? LOGIC? AUTHORIT Y?

EMOTION ? LOGIC? AUTHORIT Y?

EMOTION ? LOGIC? AUTHORIT Y?

EMOTION ? LOGIC? AUTHORIT Y?

EMOTION ? LOGIC? AUTHORIT Y?