front cover Analysis Q MAGAZINE FRONT COVER ANALYSIS
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front cover Analysis Q MAGAZINE FRONT COVER ANALYSIS
FRONT COVER ANALYSIS THE MASTHEAD The masthead is located in the top left hand corner of the page takes up a third of the page. The masthead is bold and stands out on the page because of the red and white contrasting colours. USE OF A PULL QUOTE The use of the pull quote “ I FEEL SO ALONE” attracts the target audience as it introduces that there is going to be an interview with Florence out of Florence and the Machine. By using the words “ALONE” the reader will be more interested in what is in the magazine. USE OF A FLASH The use of the flash engages the target audience to read. The flasher “ZANE LOWE ‘WHERE’VE ALL THE GUITARS GONE? ’” stands out on the page due to the blue and white circle contrasting with the red and white. THE MAIN IMAGE The main image is a close up of Florence. The positioning of the photograph is centrised to fit the cover and sell lines around the outside. The main image targets the fans of Florence and the Machine. The purity of her skin relates to the purity of the music that is contained within Q magazine. 16 PAGE SPECIAL The “ 16 -PAGE GIG BLOW-OUT” sell line shows the target audience what the magazine contains. The word “GIG” is drop capped so that it stands out on the page. THE MAIN COVER LINE The main cover line “FLORENCE WOMAN ON THE EDGE” is big and bold so that the audience can see it from a distance when looking at a variety of music magazines. By positioning the main cover line at the top of the page the reader will be able to see it clearly on the front of the magazine SELL LINES BARCODE-DATE/ISSUE/PRICE The sell lines on the cover of the magazine states the key information that is in Q magazine. The wording of the sell lines “CHRIS MARTIN IN TEARS” engages the reader into reading the magazine as the target audience would want to read why Chris Martin is crying and why he is. The barcode is located on the bottom of the front cover so that the date/issue and price can be easily located to check when the issue was released.
PULL QUOTE MASTHEAD MAIN COVER LINE MAIN IMAGE PAGE SPECIAL SELL LINE BARCODE FLASHER SELL LINE
TARGET AUDIENCE AND OVERVIEW OF Q MAGAZINE Q magazine is a music based magazine that is published monthly in the United Kingdom. The first issue was published in October 1986 and offered high standards of art and printing compared to other music magazines on sale at this time. The original name of Q magazine was Cue, which stood for cueing the music or record, however on the 200 th edition the music magazine was mistaken for a snooker magazine. So the music magazine shortened the name to the single letter ‘Q’. This then made the magazine more prominent on the news stands due to its modern twist. The founders of Q magazine Mark Ellen and David Hepworth decided that the older generation was not being noticed enough, so instead of targeting at teenagers and young people the magazine would target the niche generation of the older generation. (25+). Due to the fact the target audience is the older generation means that Q magazine can afford to be a lot more expensive than other music magazines as a majority of the target audience would have paid jobs. Q magazine features many genres of music from the past decades as well as the music today so that it would suit the target audience. The circulation of Q magazine was 130, 179 as of July 2007. Q magazine is mainly dedicate d to interviews with popular artists - new and ole. Q magazine has a large review section that features new music releases, music compilations , film, live concerts, radio and television reviews, which are all rated from one to five stars. The magazine also contains a compiling list of 100 greatest albums and 50 bands to see before you die. Occasionally there are free promotional gifts such as CDs or Books given away when the magazine is purch
Music Magazine Double Page Spread Analysis
Main Image The main image on the double page spread is of the singer songwriter Ed Sheeran. He is the main focus of the image despite the busy background. He is standing slightly slouched against a wall (I’m assuming behind the wall is the river Thames) with his hands in his pockets and he is wearing a hoddie and jeans. This is a very casual and laidback look which subtracts the seriousness from the article. His guitar is propped up against the wall next to him to emphasize the informality of the image. The casualness of the image allows the readers to connect with him and it makes the image more relatable. His facial expression is fairly serious and he is looking off to the distance as if he is in mid thought, this creates a thought-provoking image. The colours of his clothes are quite dull and blue and also quite heavily contrasted and sharpened using technology to give it a more crisp feel and make the image connect more with the background. His bright ginger hair stands out against the blue sky and white clouds as it is a focal point for the magazine and his image. it allows a connection to form between the image and the main sell-line. Moreover, the clothes represent the idea that he is an upcoming artist as he is not wearing anything fancy or designer and the image is very simple. Background The background image is of London (specifically the landmarks by the river Thames) it is a very busy background which means our eyes have more to look at and less focus is taken away from the artist. Especially the image of the famous British landmark Big Ben. The landscape image of London will appeal to a lot of people as it is very iconic. The background is more unusual as it is very busy and colourful however the colours have been quite contrasted to bland the image and the background together and create a level of continuity. Colour Scheme There are many colours used on this double-page spread, however there is a running theme of red as it has connotations of ginger and that is a large part of the article. The rich gold colour used in the background bring and element of success to the image especially as he is so casual. The text has a colour scheme of red and white and that is mainly due to the colours of the mast head of ‘Q’ magazine as it is a red background with a white Q in it. It is the colours used (mainly in the image) differentiate from the usual colours used in a ‘Q’ Magazine. The lack of a set colour scheme allows the reader to scan more of the page at a time. Text The title of the article is called ‘The Hot List’ the word ‘hot’ is in red as it has connotations of fire, whilst the word ‘list’ is in black as it is the least important word to look at. There is a big block of text which feels disjointed on the page compared to the busyness of the background. The text is on a white box as otherwise it would be very hard to read the text. Also its continues the running theme of white and red. The text is split into two columns white makes it very neat and well put together. The initial letter ‘I’ (the big letter at the start of a paragraph) is very bold as red is a very bold colour that our eyes are immediately drawn to, it also connects the red and white scheme together. Furthermore, the way it is written is the same style as the masthead for ‘Q’ (the white letter on the red square). Additionally, in the middle of the text is ‘the Lowdown’ which gives you the basic facts about Ed Sheeran’s album. It is quite a visual image due to the way ‘the lowdown’ is presented on the flag-like red background. It is right in the middle of the page and if there for quite facts to grab peoples attention if they don’t have time to read all the information.
The heading is ‘Amy’s ink House’ and on Amy Winehouse’s body you can see she has tattoos- so the title is something she is passionate about. It also gives the reader a insight what the article is about. They’ve used a play-on-word by using ‘ink’ instead of ‘Winehouse’, this relates to the phrase “ is my middle name” reiterating Amy’s passion for tattoos. This is reinforced by the text. It tells us how Amy Winehouse is now a tattooist with a tattoo parlour. It says “The smile of achievement gleams from Amy” as she walks in to her studio, this shows that Amy has worked hard and is very proud of what she has created. The magazine is focusing on Amy Winehouse’s other talents and her achievements rather than her music; even though it is a music magazine. The main focus of the double page spread is of Amy Winehouse relaxed in bed. The image is in black and white and shows the singer in shorts and a bra. The image looks natural, as if she didn’t know the photo was being taken, due to the camera looking down on her. Amy Winehouse is also doing a very provocative pose as she lays with her legs open and one hand under her shorts. This image is very sexualised and appeals to the male gaze as men would be very attracted to this image. It also reflects the representation of females as women would also look at this image and admire Amy and want to be like her. The target audience will be young adults/ teenagers and this spread will appeal to them. Amy Winehouse’s was a pop singer, so the target audience would be pop music appreciators. The article isn’t about Amy’s music, but her passions instead. This is suited to Billboards image as it is a magazine about the musicians not just the music. Graphics-The colour scheme used is very simple as it is only one colour and that is the grey- as the black and white effect has been used. This could also relate back to the title as the typical colour of tattoos are black. The Layout-In comparison to the image, the text is very small and insignificant. This could tell us that the main focus is the celebrity rather than what she has to say. As she dominates half of the double page spread. This is reinforced by the remind of the target audience for this magazine, and the genre it isa chart magazine. Not necessarily for people who buy music magazines just to appreciate music.
Contents page analysis
CONTENT OF MAGAZINE + PAGE NUMBER (FEATURES) The page number and titles are all down the left-hand side of the page. Each title has a brief description of what is on that certain page. DATE/ISSUE NUMBER The date and issue number is normally featured on the contents page. This shows the read what month/week the magazine was made to be launched for. TITLE/LOGO IMAGE The smaller image at the bottom of the page is of Nick Cave who is a very famous Australian musician, songwriter, author, screenwriter, composer and occasional film actor. The readers can relate to this man because they will be interested in all the different sectors of media he is included in. ‘EVERY MONTH’ This section of the contents page shows what is always featured in the magazine. It shows that there is a page about subscribing. Subscribing will mean that the reader can subscribe to have each edition delivered to their door each time it is released and for a lower price. The title of this contents page is quite small and not as eye catching as the other features on this page. However, it is in capitals, bold and clear to the reader. It is position at the top of the page to make it look formal and professional. The logo of the magazine is also featured on this contents page. This is done to show consistency through out the magazine. MAIN IMAGE The main image on this contents page is very large and dominating. This is because the editor wants the reader to see the image first when opening the magazine. It immediately gives the reader an idea of what is featured in the magazine. The quote in the image is like a pull quote. It gives a brief quote of what will be included in the article.
ANALYSIS OF LAYOUT/DESIGN FEATURES OF CONTENTS PAGE Main image showing the whole band. You can clearly see who the lead singer is (one at the front) photo shoot research This box is used to show what is normally featured in the magazine This is a box for the review of the magazine.