From Web Host to Cloud Host Syed Hashmi

From Web Host to Cloud Host Syed Hashmi Founder & CEO Hosting Controller Inc.

Agenda • • • What is Cloud Hosting Market Size From web host to cloud host Five steps to be a cloud host How HC allows you to be a cloud host

What is Cloud Hosting Traditional hosting revolved around hosting websites and web applications Cloud allows hosting of multiple services making the host into a “Service Provider”

Benefits of Cloud • Increased utilization of resources • Lower TCO • Increased mobility • Multi-Tenancy • Benefits of scale

Press Release

Market Intel Group’s new research report “The Future of Virtualization, Cloud Computing and Green IT – Global Technologies & Markets Outlook – 2011 -2016”.

Cloud Value Chain Broadly categorized cloud based hosting value chain Ø Infrastructure Ø Platform Ø Software

Infrastructure Only Providers Infrastructure as a Service (Iaa. S) Providers only provide the basic compute, storage and networking resources.

Platform Providers Bundling the Infrastructure with some ‘non-domain specific’ hardware and software, makes it a Platform.

Platform Example A Unified Communications Platform would include: • Virtual Phone Lines • Media Mixers • Servers

Platform Sample Applications Based on the Platform above, users can run any of the following applications on their own: • • Office Communications Audio or Video Conferencing Company IVRs Voice Mails

Software Service Providers Software as a Service (Saa. S) Providers go a step further on the value chain and also provide the software that runs on the infrastructure.

Saa. S Examples

Hundreds of more domains with thousands of available options both in freeware and commercial software.

Host Value Addition in Saa. S Domain Knowledge !

Further Value Additions Hosts have an opportunity to go further deep down the value chain and possibly offer: • Managed hosting of the Software as a Service • Monitoring of the software as a Service • Maintenance of the software as a Service

Commercial Saa. S Providing commercial software is yet another avenue of revenue. SPLA (Service Provider License Agreement) is common with most software vendors allowing the host to rent the software back to back and ‘pay for use’.

Five Steps Step 1 Arrange Hardware Step 2 Arrange Control Panel Step 3 Prepare Offerings Step 4 Price your offering Step 5 Start Selling

Five Steps to launch your Cloud Hosting Service Step 1: Arrange Hardware Arrange initial bare bone Linux and/or Windows servers

Five Steps to launch your Cloud Hosting Service Step 2: Arrange Control Panel Setup a combined control panel including: • Provisioning Server • Self-care Portal • Service Manager The combined product is called a “Master Console’

Five Steps to launch your Cloud Hosting Service Step 3: Prepare Offerings Make “Template” images of all your “Cloud Offerings” both on Linux and Windows

Five Steps to launch your Cloud Hosting Service Step 4: Price your Offerings Make your Cloud Plans and Packages

Five Steps to launch your Cloud Hosting Service Step 5: Start Selling Sign up customers and give them charge of their service through their self serve portal on the master console

Feature Check list: Master Console • Should have support for both Linux and windows • Allow self-serve for customers • Integrate with any third party billing system • Basic Service Management

HC Virtualization Suite

About Hosting Controller • • • Based in Richmond, BC Canada Started development in 1997 First control panel launched in 1999 5000+ companies purchased the panel so far Thousands are using it till today

Hosting Controller Product • Latest version 8. 0 • Supports both Windows and Linux • Complete “Master Console” for Cloud Hosting

Hosting Controller Product Supports provisioning and provides self-care for: • Windows Web Hosting • Linux Web Hosting • Hosted Microsoft Exchange (Full Suite)

Contact Hosting Controller Suite 120, 10691 Shellbridge Way Airport Executive Park Building #4 Richmond, BC V 6 X 2 W 8 Canada Tel: (604) 227 0272 Email: sales@hostingcontroller. com Website: http: //Hosting. Controller. com