From Historic Ephemera to Economic Data American Association

From Historic Ephemera to Economic Data American Association of Wine Economists 11 th Annual AAWE Conference 2017 Amy Azzarito Assistant Director of Online Strategy, UC Davis Library

UC Davis Library Online Strategy Team Peter Brantley Director of Online Strategy Quinn Hart — Digital Applications Manager Justin Merz Application Developer. Neil Weingarten Project Manager Axel Borg Project Curator and Subject Specialist Special thanks to the Social Apps Lab at CITRIS.

Faculty member Maynard Amerine whose efforts were critical in reviving the California wine industry post-Prohibition.

Faculty member Maynard Amerine’s collection of 5, 000 wine labels at the UC Davis Library.

Step 1: Digitize the labels

Label This: a tool that allows for the crowdsourced transcription of the labels

Label This: wine label transcription

UC Davis Library’s Collection of Sherry Lehmann catalogs

Challenge: Associate wine name with price

Check it out at: https: //ptv. library. ucdavis. edu/

Path 1: Click the marker and module pops up! Transcribe wine data.

Path 1: If the listing is a spirit, click the toggle and module changes.

Alter Text OCR Parameters OCR software with best guess records Edit String Text is exposed as single (multi-line) Entry Add new matches String is fuzzily matched to Catalog Entries Edit Final Values Final Entries are Saved Path 2: A. I. solution

Additional ephemera

Search interface draft