FROM A NEW PLATFORM TO A NEW PACKAGING

FROM A NEW PLATFORM TO A NEW PACKAGING

OBJECTIVES The Bottle #1 advertising Premiumisation must be experienced Millennials’ Rules of Seduction

OUR CURRENT RANGE

OUR CURRENT RANGE

OUR CURRENT RANGE Cuvée Brut vs Competition On-going 2014 2015 2010 ? ? 2015 2012

OUR CURRENT RANGE Rosé Sauvage vs Competition

OBJECTIVES For the new primary packaging 3 Key priorities Reinforce premiumness A deep link with the new platform Millennials

THE NEW RANGE

THE NEW RANGE A New Coiffe & Collerette

THE NEW RANGE A New Coiffe & Collerette

THE NEW RANGE A New Coiffe & Collerette

THE NEW RANGE A New Glass Colour

THE NEW RANGE A New Label

THE NEW RANGE A New Label

THE NEW RANGE A New Label

THE NEW RANGE A New Label

THE NEW RANGE A New Label

THE NEW RANGE The New Cuvée Brut Authenticity Craftmanship Impact Seducti on

THE NEW RANGE Current Cuvée Brut vs Competition

THE NEW RANGE New Cuvée Brut vs Competition

THE NEW RANGE The New Rosé Sauvage

THE NEW RANGE Current Rosé Sauvage vs Competition

THE NEW RANGE New Rosé Sauvage vs Competition

THE NEW RANGE The New Cuvée Sublime

THE NEW RANGE The New Vintage 2008

THE NEW RANGE The New Essentiel

THE NEW RANGE The New Essentiel A specific packaging for a specific distribution channel A “craft” design highlighting the wine cues A true differentiation with the Cuvée Brut

THE NEW RANGE The New Essentiel A specific packaging for a specific distribution channel A “craft” design highlighting the wine cues A true differentiation with the Cuvée Brut

THE NEW RANGE New Essentiel vs new Cuvée Brut

THE NEW RANGE The Complete Range

THE NEW RANGE Because sometimes bottles are not on the shelf

THE NEW RANGE And because sometimes bottles are not on the shelf

THE NEW RANGE And sometimes you do not only find bottles on the shelves

NEW STANDARD GIFTBOXES FOR EACH CHANNEL IN LINE WITH THE NEW BRAND PLATFORM

SHELF PRESENCE A New Mass Retail Giftbox

SHELF PRESENCE A Giftbox available for each quality

SHELF PRESENCE A New Standard giftbox for Wine Stores

SHELF PRESENCE A New Standard Giftbox for Wine Stores

SHELF PRESENCE Party case : c 6 + 6 flutes

VALUE-ADDED PACKS Duo Pack

VALUE-ADDED PACKS Glasspack

PLANNING & PHASING

PLANNING & PHASING Production, shipment & on-shelf availability Dec 16 – March 17 Production & first shipments March-May 17 New range in the warehouses From June 17 Shelf presence 2018 Launch of the antique glass bottle in all markets