FROM A NEW PLATFORM TO A NEW PACKAGING
- Slides: 44
FROM A NEW PLATFORM TO A NEW PACKAGING
OBJECTIVES The Bottle #1 advertising Premiumisation must be experienced Millennials’ Rules of Seduction
OUR CURRENT RANGE
OUR CURRENT RANGE
OUR CURRENT RANGE Cuvée Brut vs Competition On-going 2014 2015 2010 ? ? 2015 2012
OUR CURRENT RANGE Rosé Sauvage vs Competition
OBJECTIVES For the new primary packaging 3 Key priorities Reinforce premiumness A deep link with the new platform Millennials
THE NEW RANGE
THE NEW RANGE A New Coiffe & Collerette
THE NEW RANGE A New Coiffe & Collerette
THE NEW RANGE A New Coiffe & Collerette
THE NEW RANGE A New Glass Colour
THE NEW RANGE A New Label
THE NEW RANGE A New Label
THE NEW RANGE A New Label
THE NEW RANGE A New Label
THE NEW RANGE A New Label
THE NEW RANGE The New Cuvée Brut Authenticity Craftmanship Impact Seducti on
THE NEW RANGE Current Cuvée Brut vs Competition
THE NEW RANGE New Cuvée Brut vs Competition
THE NEW RANGE The New Rosé Sauvage
THE NEW RANGE Current Rosé Sauvage vs Competition
THE NEW RANGE New Rosé Sauvage vs Competition
THE NEW RANGE The New Cuvée Sublime
THE NEW RANGE The New Vintage 2008
THE NEW RANGE The New Essentiel
THE NEW RANGE The New Essentiel A specific packaging for a specific distribution channel A “craft” design highlighting the wine cues A true differentiation with the Cuvée Brut
THE NEW RANGE The New Essentiel A specific packaging for a specific distribution channel A “craft” design highlighting the wine cues A true differentiation with the Cuvée Brut
THE NEW RANGE New Essentiel vs new Cuvée Brut
THE NEW RANGE The Complete Range
THE NEW RANGE Because sometimes bottles are not on the shelf
THE NEW RANGE And because sometimes bottles are not on the shelf
THE NEW RANGE And sometimes you do not only find bottles on the shelves
NEW STANDARD GIFTBOXES FOR EACH CHANNEL IN LINE WITH THE NEW BRAND PLATFORM
SHELF PRESENCE A New Mass Retail Giftbox
SHELF PRESENCE A Giftbox available for each quality
SHELF PRESENCE A New Standard giftbox for Wine Stores
SHELF PRESENCE A New Standard Giftbox for Wine Stores
SHELF PRESENCE Party case : c 6 + 6 flutes
VALUE-ADDED PACKS Duo Pack
VALUE-ADDED PACKS Glasspack
PLANNING & PHASING
PLANNING & PHASING Production, shipment & on-shelf availability Dec 16 – March 17 Production & first shipments March-May 17 New range in the warehouses From June 17 Shelf presence 2018 Launch of the antique glass bottle in all markets