Fraser D Pritchard Partner Fraser graduated both undergraduate
Fraser D Pritchard, Partner • Fraser graduated, both undergraduate and postgraduate, from University Aberdeen and has worked internationally all of his career across the energy sector, with DNV GL, Exxon. Mobil, Pricewaterhouse. Coopers, IBM and now with Columbus Energy Partners®. • Fraser has operated at senior executive for two decades with global corporations, public and private companies. • His specialisms are corporate direction, commercial development, disruptive business models and energy technologies. contact@columbus-energy. com www. columbus-energy. com www. linkedin. com/company/columbus-energy-llp • He possesses unique insights into the challenges facing start-up and underperforming businesses and is passionate on troubleshooting sustainable improvements in companies and leadership to perform above peers. Copyright © 2020 Columbus Energy Partners® | All Rights Reserved 1
Discussion Highlights q Companies generally prioritise optimum technology before commerciality q Companies fail to secure right type of capital due to weaknesses in business case, commercial skills, market diversity, go-to-market channels and effective governance q Most companies focus on “point solutions” for their technology, and this restricts growth and market q Most companies driven by short term demands with incremental progress to market q “Integration” is not promoted on where the technologies can be complementary as well as disruptive q Conventional development and deployment is out of date for sustainable energy policy and approaches and models need to be smarter to be sustainable q Companies needs to show all stakeholders what are the best ways of deployment which is profitable and sustainable for all situations, no matter the stage of the business from Start-Up to Replication q Strong business cases will always secure investment and will need to address all the blockers q The approach of “being a piece in an circular energy business” makes the company more sellable to customers and investment Corporate needs for Sustainable Businesses – What to Do The Ingredients for Smart Investment Ineffective Other Blockers to Sustainable Businesses – What to Fix 0% Governance 0% 0% Ineffective Governance Single market focus, no diversity Market channels not aligned Business & Capital Case not robust Leadership insufficient commercial Circular Energy Businesses – Being Part of Many 2 Copyright © 2020 Columbus Energy Partners® | All Rights Reserved
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