FRANCHISING PROMOTER OR INNOVATION KILLER Just a Backgroundsince

FRANCHISING: PROMOTER OR INNOVATION KILLER? Just a Background…since • Business 1994 • Franchise • International • Growth last 4 years • Actual Nr stores • New Stores 2012 • Franchise vs Direct • Pipeline for 2013

FRANCHISING? ? PROVEN CONCEPT REPLICABLE SCALABLE

WHY FRANCHISE? • GLOBALISATION • COMPETITION • EFFICIENCY • PRODUCTIVITY • INVESTMENT • EXPERIENCE

GOOD FRANCHISE NOT SO GOOD FRANCHISE?

CONCEPT : : : THE ONE AND ONLY!!! • • • DIFFERENTIATED INNOVATIVE DISRUPTIVE EFFICIENT IDENTIFY THE NEW TRENDS ATTEND THE NEW NEEDS

FRANCHISOR Proven Concept Differentiated • • • Offer (services or Products) Architecture Visual Merchandising Operation Processes & Supply Chain IT Logistics Legal Marketing & Positioning Human Resources Online vs Bricks and Mortar Roll Out of Business

FRANCHISOR WITH A PROVEN CONCEPT XYZ FRANCHISEES ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE

Different SOURCES OF INNOVATION?

OFFER PRODUCTS & SERVICES • LATEST TRENDS & COLOURS & SHAPES • OWN DESIGN • CUSTOMER SERVICE • AFFORDABLE TO EVERYONE • VALUE FOR MONEY

ARCHITECTURE CONCEPT • ACCORDING TO LATEST DESIGN TRENDS

VISUAL MERCHANDISING • Store Display • ORGANIZED • CLEAN look • DYNAMIC • MATCHING

OPERATION • NEW STYLES ARRIVE THE STORES EVERY WEEK!!! • ADAPTATIVE COLLECTION THROUGHOUT THE SEASON • SALES PERIOD MANAGEMENT

PROCESSES & SUPLLY CHAIN • BUYING PROCESS • PUSH SYSTEM • STOCK MANAGEMENT OF THE FRANCHISEE

IT & IT!!! • TOP NOTCH IT SYSTEM • MATRIX • REPLENISHMENT

LOGISTICS • ABILITY TO DELIVER IN TIME • DIFFERENT NEEDS • DIFFERENT GEOGRAPFIC ZONES

POSITIONING • EARLY ADOPTERS • FIRST MOVERS

MARKETING • BELOW THE LINE • LOCAL • ACTION IN THE STORE

LEGAL • DIFFERENT LAWS • DIFFERENT WAYS TO FRANCHISE

HUMAN RESOURCES RECRUITING & INNOVATION • ATTITUDE • VIRTUAL TEAMS

ONLINE & SOCIAL NETWORKS • FRANCHISEE EUROPEAN UNION • FRANCHISEE OUTSIDE EUROPEN UNION

EXPANSION & ROLL OUT STRATEGY • WHICH COUNTRIES FIRST? • WHY FRANCHISING INSTEAD OF DIRECT?

DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED FRANCHISE!!! FEEDBACK FROM “FRANCHEPRENEURS” HIGH INCREASE OF ADD-ONS CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION

The biggest inovation of them all:

FRANCHISING !!!!! INNOVATIVE WAY OF EXPANDING BUSINESS THANK YOU ! marco. almeida@parfois. com