Fragrance Fragrance Introduction Welcome Learn and boost your

Fragrance

Fragrance Introduction • • • Welcome! Learn, and boost your selling confidence. Ask questions during workshop. Share experiences. Questions before we begin? 2

Fragrance Outline • Fragrance overview – How a fragrance is made – Fragrance notes – Levels of fragrance concentration – Fragrance families, and types within each • Mary Kay® fragrances • Fragrance fun facts • Questions 3

Fragrance Objectives By the end of this workshop, you will be able to: • Explain how a fragrance is made and how scents are developed for Mary Kay. • Describe top, middle and bottom notes. • Explain why the scent of a fragrance varies. • Identify fragrance families, and the different types within each family. • Explain the difference between levels of concentration – perfume, Eau de Parfum, Cologne, Eau de Toilette and fragrance mists. • Describe the attributes of each Mary Kay® fragrance. 4

Fragrance Overview 5

Fragrance Overview Top (first impression) Middle (heart of the fragrance) Bottom (final impression) 6

Fragrance Overview Women’s Fragrance Families Chart Fragrance Type Attributes FLORAL: Sheer Light, translucent blend of floral notes Oriental Floral notes with added sweet and spicy tones. Fruity Floral notes with added fresh or sweet fruit. Creamy Blend of floral, creamy notes. Clean-smelling base, often combined with florals. Sheer Light blend of traditional oriental notes, often with a sparkling top note Chypre (she-pra) Composition of woody and fruity accords balanced with the sweetness of traditional oriental notes. ALDEHYDIC (al-de-hid-ic) ORIENTAL: 7

Fragrance Overview Men’s Fragrance Families Chart Fragrance Type Attributes Fresh A blend of cool-warm notes of citrus and lavender balanced with fresh outdoor accords. Woody Fresh and watery with woody undertones. CHYPRE (she-pra): Leathery Composition of dry-smoky, woody notes. Ambery A blend of ambers and wood with a hint of spicy and soft leathery notes. FOUGERE (fu-ghair): ORIENTAL: 8

Fragrance Overview Level of Fragrance Concentration Highest Perfume • Perfume • Eau de Parfum • Cologne • Eau de Toilette • Mists/Scented body products EDP Cologne EDT Mists/Scented body products 9

Fragrance Overview • Women can choose a fragrance based on: – Their mood – An occasion (wedding, party, business meeting) • The three most common feelings women want to get from their fragrance are: – Confidence – Happiness – Femininity 10

Fragrance Mary Kay® Fragrances • Belara® Eau de Parfum • Creamy floral • Top notes: San Joaquin Fig, Wild Bilberry, Opal Lotus Flower, Pittosporum Blossoms • Middle notes: Star Gazer Lily, Southern Indian Tuberose, Snow Drop Flower, Chamomile Petal, Golden Acacia Blossoms • Bottom notes: White Poplar Bark, Milky Sandalwood, Cotton Musk 11

Fragrance Mary Kay® Fragrances • Bella Belara™ Eau de Parfum • Floral Fruity • Top notes: Mandarin, Strawberry Leaves, Nectarine, Apricot, Cassis • Middle notes: Rose Petals, Freesia, Lily of the Valley, Ylang, Jasmine • Bottom notes: Blonde Woods, Sandalwood, Vetiver, Moss, Tolu Balsam 12

Fragrance Mary Kay® Fragrances • Journey ® Eau de Parfum • Sheer Floral • Top notes: Ice Mint, Watercress and Water Lily • Middle notes: Wild Freesia, Phlox, East Hampton Peony, White Sampaquita • Bottom notes: English Heritage Rose, Apricot Musk and Beachwood 13

Fragrance Mary Kay® Fragrances • Velocity® Eau de Parfum • Floral Oriental • Top notes: Banana Flower, Green Jungle Orchid, Tart Mangosteen • Middle notes: Dashing Clementine, White Azalea Petals, Aromadendron • Bottom notes: Balsawood Tree Blossom, Blackberries, Sheer Woods 14

Fragrance Mary Kay® Fragrances • Women’s Eau de Toilette Collection • Lighter versions of fragrance with a lower concentration of fragrance oil • Four everyday wearable and simple scents: • Sparkling Honeysuckle • Warm Amber • Exotic Passionfruit • Simply Cotton 15

Fragrance Mary Kay® Fragrances • Domain® Cologne • Fresh Fougere (fu-ghair) • Top notes: Zesty Lime Tonic, Crisp Macintosh, White Grapefruit, Desert Sage, Tangerine, Cognac Grapes, Lavender • Middle notes: Juniper Berry, Nightblooming Cactus, Bird of Paradise, Garden Basil, Tarragon, Ice Mint, Cypress Leaves, Green Bamboo Shoots • Bottom notes: Cherry Firewood, Blonde Cedar, Pipe Tabac, Cistus Labdanum, Patchouli Wood, Palm Tree Wood, Black Vanilla Bean, Musk 16

Fragrance Mary Kay® Fragrances • MK High Intensity™ Cologne Spray • Ambery Oriental • Top notes: Icy Black Fennel, Crushed Coffee Bean, Silver Sage • Middle notes: Anise Seed, Black Tea, Violet Leaf, Dianthus • Bottom notes: Amber, Royal King Wood, Vintage Suede Accord 17

Fragrance Mary Kay® Fragrances • Velocity® for Him Cologne • Woody Fougere (fu-ghair) • Top notes: Mountain Air Accord, West Indian Mandarin Flower, Green Tomato Vine, Lime Mint • Middle notes: Sassafras Stems, Boxwood, Cilantro Leaves • Bottom notes: Linden Bark, Teakwood, Cedaramber 18

Fragrance Deo Body Spritzers • Includes an innovative, neutralizing complex that traps odors • Formula contains a light fragrance so it can be applied liberally any time, whenever you want to feel refreshed. • Formula contains botanical extracts rich in antioxidants 19

Fragrance Mary Kay Fun Facts • Fragrance does not smell the same way on any two people. – Skin’s p. H level – Climate – Level of moisture on skin (perspiration and topical lotions) • Some fragrances seem to last longer than others on different people. 20

Fragrance Mary Kay Fun Facts Fragrance is sometimes applied to pulse points: • Wrists • Behind ears • Base of throat • Crook of elbow • Behind knees • Inside ankles 21

Fragrance Test Your Knowledge! Unscramble the fragrances to list them from the highest to the lowest level of fragrance concentration. (Eau de Toilette, Eau de Parfum, Perfume, Fragrance Mists/Scented bath and body products and Cologne) • ANSWER: • Perfume (highest) • Eau de Parfum • Cologne • Eau de Toilette • Fragrance Mists/Scented bath and body products 22

Fragrance Test Your Knowledge! • QUESTION: Perfumers identify three parts of a fragrance – top, middle and bottom notes. What does the bottom note reflect in a fragrance? • ANSWER: • The final impression. It is the most lasting part and can last several hours after the fragrance is applied. 23

Fragrance Test Your Knowledge! • QUESTION: Women can choose a fragrance based on _____. • ANSWER: • Their mood, or a special occasion (wedding, party, business meeting) 24

Fragrance Challenge • Try the Mary Kay® fragrances, if you haven’t already, and pick out your favorite. • Contact at least five of your customers this week to let them know about these products. 25

Fragrance Happy Selling! Remember Mary Kay’s words… “Outstanding sales depend on your ability to think from the customer's point of view and understand respond to your customer's best interests. Successful salespeople know how to interpret what they hear their customers say. They not only listen, they also hear what the customer really means. ” 26