Formal Proposal A Documented Paper Engl227 Prof Mc

Purpose - 1 4 to propose a change, such as a new: – idea

Purpose - 2 4 to propose a change 4 to persuade 4 to provide

Function 4 like a Feasibility Study, except: 4 overtly persuasive, though: 4 professional rather

Types (Audiences) 4 external and internal 4 external; for: – customers – investors –

Types (Audiences) 4 internal: for: – boss – peers – company use 4 Ve.

Types (Content / Style) 4 formal or informal 4 original or documented 4 brief

Extra Pages 4 cover & title pages 4 letter of transmittal & executive summary

Body 4 text of proposal 4 self-contained 4 documented as appropriate 4 Ve. Dry

Body Sections 4 Introduction 4 Method 4 Problem 4 Resources 4 Objectives 4 Costs

Introduction 4 states purpose of proposal 4 indicates what will be proposed 4 brief

Problem 4 provides background reasons why proposal is necessary – economic factors – marketing

Problem 4 provides background reasons 4 doesn’t discuss product 4 discusses need 4 discusses

Objectives 4 states criteria for determining success of proposal 4 provides measurable objectives 4

Product 4 introduces, explains, describes, and provides thorough background on product 4 much detail

Method 4 provides procedure necessary to implement the proposal 4 sequential order 4 often

Resources 4 describes materials necessary to implement the proposal – both materials already in

Resources 4 describes materials necessary 4 can include: – ingredients – work/storage space –

Costs 4 discusses and breaks down the costs of implementing the proposal 4 a

Schedule 4 lists dates when stages of the proposal could (tentatively) be implemented 4

Final Recommendations 4 urges implementation of the proposal 4 indicates overall benefits of implementation

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Formal Proposal A Documented Paper Engl-227 Prof. Mc. Bride

Purpose - 1 4 to propose a change, such as a new: – idea – product – service – procedure – policy

Purpose - 2 4 to propose a change 4 to persuade 4 to provide background information useful in persuading

Function 4 like a Feasibility Study, except: 4 overtly persuasive, though: 4 professional rather than commercial

Types (Audiences) 4 external and internal 4 external; for: – customers – investors – general public

Types (Audiences) 4 internal: for: – boss – peers – company use 4 Ve. Dry NOTE: our proposal will include both audiences

Types (Content / Style) 4 formal or informal 4 original or documented 4 brief or extended 4 Ve. Dry NOTE: ours will be a formal, documented, extended proposal

Extra Pages 4 cover & title pages 4 letter of transmittal & executive summary 4 table of contents and table of figures 4 sources used (and optional appendices) 4 NOTE: These pages will be discussed in a separate presentation

Body 4 text of proposal 4 self-contained 4 documented as appropriate 4 Ve. Dry note: ours will also include at least two visuals

Body Sections 4 Introduction 4 Method 4 Problem 4 Resources 4 Objectives 4 Costs 4 Product – with subheadings 4 Schedule 4 Recommendations

Introduction 4 states purpose of proposal 4 indicates what will be proposed 4 brief (usually a paragraph)

Problem 4 provides background reasons why proposal is necessary – economic factors – marketing factors – production considerations – expansion possibilities

Problem 4 provides background reasons 4 doesn’t discuss product 4 discusses need 4 discusses problem (which your proposal will solve) 4 several paragraphs

Objectives 4 states criteria for determining success of proposal 4 provides measurable objectives 4 based on problems discussed earlier 4 doesn’t mention product 4 may be list format

Product 4 introduces, explains, describes, and provides thorough background on product 4 much detail 4 documented 4 many paragraphs (probably several pages), with subheadings 4 shows (directly or indirectly) how product meets the earlier Objectives

Method 4 provides procedure necessary to implement the proposal 4 sequential order 4 often itemized, or itemized paragraphs

Resources 4 describes materials necessary to implement the proposal – both materials already in hand, and – those which must be acquired

Resources 4 describes materials necessary 4 can include: – ingredients – work/storage space – equipment – personnel 4 usually a few paragraphs

Costs 4 discusses and breaks down the costs of implementing the proposal 4 a detailed, itemized list

Schedule 4 lists dates when stages of the proposal could (tentatively) be implemented 4 should coordinate with METHOD section; may appear with that section 4 usually a list

Final Recommendations 4 urges implementation of the proposal 4 indicates overall benefits of implementation 4 provides specific recommendations on how the proposal should be implemented 4 sums up the proposal