For internal use only Not to be distributed

**For internal use only. Not to be distributed publicly. ** These messages are designed to inform press materials, talking points and other external communications. TEAM MILK BRAND MESSAGES Overarching TEAM MILK message 9 out of 10 U. S. Olympians grew up drinking milk, * and Milk Life and [BRAND] are proud to fuel U. S. [OLYMPIC/PARALYMPIC] [SPORT] hopeful and [CITY/STATE] native [ATHLETE NAME] as [HE/SHE] becomes part of a growing list of athletes fueled by milk has nutrition to fuel athletes • Milk contains a package of nutrients that’s hard to find in any other single food or beverage. It’s simple, wholesome, affordable and naturally nutrient-rich. † • Through Milk Life’s Team USA sponsorship, [ BRAND] is working with [CITY/STATE’S] own U. S. [OLYMPIC/PARALYMPIC] [SPORT] hopeful [ATHLETE NAME] as [HE/SHE] joins Team Milk – a growing list of athletes fueled by milk – on the road to compete on the world’s largest stage. athletes trust milk • Milk Life and [BRAND] are excited to fuel U. S. [OLYMPIC/PARALYMPIC] [SPORT] hopeful [ATHLETE NAME]’s training, from the kitchen table to the training table. • Whether on the road to competition or at home, [CITY/STATE] native and U. S. [OLYMPIC/PARALYMPIC] [SPORT] hopeful [ATHLETE NAME] fuels [HIS/HER] body with [BRAND] milk. • [ATHLETE NAME] knows [BRAND] milk is a nutrient powerhouse – it has 9 essential nutrients, including 8 grams of natural protein in every 8 ounce glass. moms and kids choose milk • Hundreds of U. S. Olympians grew up drinking milk and hundreds of moms encouraged their future U. S. Olympian to drink milk to grow up strong. • In fact, most U. S. Olympian survey respondents say their mom was instrumental in encouraging their milk drinking habit. • Milk is a choice trusted by athletes, kids and moms. Kids choose [BRAND] milk because it’s got a taste they love and nutrition they need to be their best. • And, moms choose [BRAND] milk because they know their kids love the taste, and because it has protein and nutrients they need to be their best. KRC Research conducted an online survey among retired, current, and hopeful U. S. Olympic and Paralympic athletes on behalf of Milk. PEP via the U. S. Olympic Committee between February 23 and March 7, 2016. The U. S. Olympic Committee and its National Governing Bodies distributed e-mail invitations with a link to the survey to its retired, current, and hopeful athletes inviting them to participate. In total, 1, 113 completed the ten-minute survey (675 Olympians, 93 Paralympians, and 345 hopefuls in training). *9 out of 10 finding based on 675 responses received from survey invitations sent to U. S. Olympians. † This message must be used in its entirety, cannot use first sentence without second sentence 1