for better shape Joyfit 3 D Printed Custom

for better shape Joyfit 3 D Printed Custom Bra

Mission Statement • Joyfit is committed to making every woman feel special and confident with perfectly fit bras.

The Team QIAN JIN (REGINA) CEO WEI CHENG (WAYNE) CTO Ph. D. in chemistry, postdoctoral scientist at Columbia University in New York City. 6 -yr experience as a biotech inventor for several patents and multiple publications. Key contributor to two biotech startups’ technologies. (Genia, bought by Roche for 350 million, and Electronic Bio. Sciences). Ph. D in chemical engineering from University of Florida. Technology enthusiast. Bitcoin space pioneer. Authored several publications and patents. 5 -yr experience of polymer science and 3 -D printing technology.

The Team HUIFENG CHEN (BARBARA) CMO XIANG MAO (MAX) IT Director Project and production coordinator at a fashion accessory and general merchandise company in Great New York Area. 3 -yr experience in pricing, wholesale and retail marketing, quality control and sales analysis. She earned her master degree in Recreation, Parks and Tourism at University of Florida in 2011. Ph. D. in Electrical and Computer Engineering, University of Florida. 4 years of web application development and 2 years of mobile application development experience, with two mobile apps released in i. OS and Android markets. Founder of Rewardify. TM.

Market Review Market Key Players • Specialty Retailers Victoria’s Secret, Frederick’s Hollywood • General Underwear Merchandisers Hansebrands, Maidenform, Fruit of the Loom • Upscale brands Calvin Klein, Michael Kors Niche Market Stars -Online Startups • True&Co. , Thirdlove, Adore Me, Ampere

Market Shifts & Trends • Increasing demand for personalized bras. • Bras made with novel materials （i. e. water bras, gel bras） • The market favors interactive high-tech products and service. • Online lingerie business is gaining market share.

Problems & Opportunities • • 80% - 85% women wear wrong-sized bras No custom made products Awkward measure experience with store associates Ambiguous measure results Market Gap of made-to-measure bras!

Business Concept Product: customized bra and bra inserts. Technology: custom profile scanning, interactive size planning, product shape modeling and 3 D printing.

Competition • Joyfit is the first company providing made-to-measure bras. • Satisfy our customers’ individual needs for shape enhancement, including levels of padding, lifting, and protection. • Accurate size & shape measurement with novel mobile app • One-stop online shopping experience

Goals and Objectives • The goal of the 5 th-yr annual revenue: $10 million revenue, $7 million profit (70% ) • Step goals Time Objectives First 4 months 3 -D shape scanning mobile app development, online service/marketing platform development, product launching. First 5 -12 months Extensive advertising and marketing 1 st-year sales goal $200, 000 ( $140, 000 profit) 2 nd-year objectives Expand product lines, seek partnership with local boutiques, launch Joyfit booths and experience stores. 2 nd-year sales goal $400, 000 ( profit $280, 000) 3 rd-year sales goal $1 million ( profit $700, 000)

Financial Plan • Early-stage (4 -month) development and marketing cost: $300, 000 $ 30, 000 for Bra 3 -D model scanning mobile App development $150, 000 for printing material fee, 3 -D printer purchasing, re-engineering, and consulting services $70, 000 for market promotion $50, 000 for rent, and personal salary • Pricing of 3 -D printing bra per unit: $99. 99 (70% profit) • Sales goal: 1 st yr: 2, 000 bras 3 rd yr: 10, 000 bras 5 rd yr: 100, 000 bras

Resource Requirements • Personnel: a 4 -people core team involves engineers, computer programmers, sales and product specialists. Analysts and bra designer will be hired through consulting services depending on need. • Technology: 2 D to 3 D-model reconstruction mobile app, 3 -D printing material, and 3 D-printing instrumentation. • Finances: $300, 000 seed fund for 10% of the company. • Distribution: storage and delivery service. • Promotion: social media, science fair, female events and experience stores. • Products: custom made bra out-shells and removable inserts. • Services: custom profile scanning, interactive size planning and product delivery, and designer consulting service.

Risks and Rewards Risks • 3 -D printing material comfort ability and compatibility • Competition from other similar start-ups • Slow market adoption of novel 3 -D Printing Bras Rewards • expected a substantial market growth after product launching • For seed capital providers, a full return on investment by the end of 2 nd year. • A 3 -fold return within 5 years.

Key Issues Near term • knockoff - IP filing • Take first-mover advantage • Prototype launching within 4 months Long term • Integration of wearable devices ( i. e. , biosensor for diagnostic uses ) • Other 3 -D printed wearable product development