Foodservice Industry Sources for presentation Sheila R Cohn

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Foodservice Industry Sources for presentation: Sheila R. Cohn, R. D. Senior Manager, Nutrition Policy

Foodservice Industry Sources for presentation: Sheila R. Cohn, R. D. Senior Manager, Nutrition Policy www. restaurant. org Restaurant & Institutions 2006 www. foodservice 411. com L. A. Times 2/4/06 “North American Ports Report Record Traffic” Labensky & Hause, On Cooking, 2003

Proportion of the Food Dollar Spent Away From Home 53% 46. 4% 25% 1955

Proportion of the Food Dollar Spent Away From Home 53% 46. 4% 25% 1955 Source: National Restaurant Association Present 2010

Segments of foodservice industry Limited service 164. 2 billion ↑ 5. 8 % Health

Segments of foodservice industry Limited service 164. 2 billion ↑ 5. 8 % Health & fresh 10. 6 Colleges/ Universities billion ↑ 5. 0 % ↑ enrollment, natural food Healthcare 13. 1 ↑ 3. 3 % Room service Healthy ↑ 3. 5 % Less snack & soda billion Schools 14. 5 billion Full service 145. 5 billion ↑ 4. 6 % May lose $

Who is the driving force in the foodservice industry? n n A restaurant doesn’t

Who is the driving force in the foodservice industry? n n A restaurant doesn’t “create” a niche, it taps into one Trends often begin in California Any restaurant that fails to meet customer demands will not survive According to the IRS, 80% of new restaurants close within first 2 years of operation!

Knowledge, Attitudes, Wants and Needs of Restaurant Customers National Restaurant Association conducts research to

Knowledge, Attitudes, Wants and Needs of Restaurant Customers National Restaurant Association conducts research to determine: n How receptive are consumers are towards ingredients, flavors and preparations… n What types of foods and ingredients we can expect a growing number of consumers to be interested in ordering from foodservice establishments…

Findings from NRA research: 2004 n Consumers want to be “sold” on menu choices

Findings from NRA research: 2004 n Consumers want to be “sold” on menu choices so. . . Server: describes chef specials Food descriptors are increasing: Fire roasted garlic puree & Sonoma County Goat cheese on Naam. n Consumers are more knowledgeable and sophisticated in expressing what they want

Food Attitudes and Menu Choices How people choose foods at restaurants pivots around 2

Food Attitudes and Menu Choices How people choose foods at restaurants pivots around 2 main factors: 1. How adventurous (or unadventurous) one is about foods 2. How concerned one is about the food one consumes for health, nutrition or some form of dietary regime n Diners can be categorized into 4 broad groups – 1. Adventurous 2. Health conscious 3. Carefree 4. Traditional

Taste 2006 –projected trends from Restaurant & Institutions magazine 1. Desire for high quality

Taste 2006 –projected trends from Restaurant & Institutions magazine 1. Desire for high quality ingredients will continue 2, Hot words on menu: artisan, organic, locally sourced, authentic, healthful 3. Global marketplace: Moroccan spice blends, Cuban-style mojos, tandori ovens, Japanese Yellow tail (fish), “Vietnam is next big culinary influence” David Myers, Sona Restauran

Taste 2006 –projected trends from Restaurant & Institutions magazine 4. Infuse flavors into foods

Taste 2006 –projected trends from Restaurant & Institutions magazine 4. Infuse flavors into foods with tea, marinades, spices, fresh herbs, oils, chiles 5. Molecular gasronomy combination of chemistry, physics & food science to develop new products: “meat glue” and “fruit caviar”

Three Steps to a Healthy Lifestyle

Three Steps to a Healthy Lifestyle