FOODBORNE ILLNESS OUTBREAK SIMULATION WORKSHOP SE Veg Fruit
FOODBORNE ILLNESS OUTBREAK SIMULATION WORKSHOP
SE Veg & Fruit Expo November 30, 2010 MEDIA -- OUR JOURNALISTIC TEAM News and Observer Charlotte Observer CNN Perez Hilton Late night television WRAL Twitter Yahoo News
SE Veg & Fruit Expo November 30, 2010 DEALING WITH THE MEDIA Respect deadlines and ask what the story is about Be prepared and have key points SAFE or As Safe As Possible Never say No Comment Don’t over-promise Show compassion and express concern for others Credibility Don’t blame someone else What we are changing Lessons learned Speak plainly
SE Veg & Fruit Expo November 30, 2010 8 QUESTIONS THE MEDIA ALWAYS ASK What happened? Who is in charge? Has this been contained? Are the victims being helped? What can we expect? What should we do? Why did this happen? Did you have forewarning?
SE Veg & Fruit Expo November 30, 2010 Minutes after the Press Release “Reports are that this outbreak is linked to tomatoes” “Or perhaps it’s not tomatoes? ” “What’s wrong with tomatoes? ” 2010 2009 2008
SE Veg & Fruit Expo November 30, 2010 August 15, 2011 There has been a report of an outbreak of Salmonella in North Carolina They have not identified any specific food item Right now there approximately 24 people sick
AUGUST 17, 2011 -- MORE INFORMATION TRICKLES OUT SE Veg & Fruit Expo November 30, 2010 Not just NC TN, SC, GA -- all genetic matches Buncombe Co Health Department says “appears that they are linked to fast food” TN Department of Health says “may be associated with Mexican restaurants” National conference call
SE Veg & Fruit Expo November 30, 2010 Yahoo News Salmonella cases on the rise in NC, TN Twitter #Salmonella what’s up with Poona? Seems to be a big outbreak going on #Salmonella Poona
SE Veg & Fruit Expo November 30, 2010 August 19, 2011 Outbreak of Salmonella maybe associated with tomatoes Why are tomatoes still in NC stores? Asked a mother entering Geo’s market in Gastonia, “Will you be purchasing tomatoes today? “No I will not be purchasing tomatoes for a while”.
SE Veg & Fruit Expo SALMONELLANovember -- TN 30, 2010 AUGUST 19, 2011 HEALTH DEPARTMENT ITS TOMATOES What do you do? Who do you call? What kind of things do you do to assess your system? What do you release to the media?
SE Veg & Fruit Expo November 30, 2010 August 20, 2011 Story on Salmonella outbreak Interviewed Katie Cobb and her son both infected with Salmonella She purchased tomatoes from local food store
AUGUST 20 -- WOLF BLITZER ON OUTBREAK SE Veg & Fruit Expo November 30, 2010 STORY Tomatoes, again. Where is the Salmonella coming from? Social policies?
SE Veg & Fruit Expo November 30, 2010 AUGUST 20 -- LETTERMAN First lettuce gets E. coli, now tomatoes have Salmonella. . . who would have ever thought bacon would be the healthiest part of a BLT? ”
SE Veg & Fruit Expo November 30, 2010 YOUTUBE
SE Veg & Fruit Expo November 30, 2010 August 22, 2011 Outbreak of Salmonella associated with tomatoes Several farms provide tomatoes to Larry’s Wholesale Tarheel Acres Growers, Plott hound Creek Farms, and Rising Sun Farms
SE Veg & Fruit Expo November 30, 2010 AUGUST 22, 2011 -- RECALL More late night More Wolf Blitzer
SE Veg & Fruit Expo November 30, 2010 UPDATED INFORMATION Johnny Depp’s daughter is ill Was visiting NC, acquired the illness from food
AUGUST 2012 -- ONE YEAR ANNIVERSARY USA Today: One year after the outbreak New York Times: The tale of Salmonella SE Veg & Fruit Expo November 30, 2010
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