Food for Thought Vegetarian Restaurant on Campus Kecheng

Food for Thought ——Vegetarian Restaurant on Campus Kecheng Chen Junjie Huang Yifan Chen

Business Plan (Proposal) *For our business plan, we want create a vegetarianism restaurant in the university.

Two Reasons Why We Want to Create a Vegetarian Restaurant ● The first reason is more and more people become vegetarians. ● The second reason is for the people who need reduce weight and keep fit.

For Our Menu!

Advertisement 1. Pass out leaflets. 2. Establish an advertisement web-page on XXX university.

Background of Vegetarian Food ● U. S. Vegetarian food sales doubled between 1998 and 2003 ● Reaching 1. 6 billion in 2003

Starting a Veg Restaurant ● Fit - Chef or Chief ● Finances - Measuring carefully ● Feasibility - The Ingredients for Success

The Top Eight Vegetarian Restaurants Candle 79, New York City Madeleine Bistro, Los Angeles Green Zebra, Chicago Horizons, Philadelphia Millennium, San Francisco Sublime Fort Lauderdale Dragonfly Neo-V, Columbus Ohio Vegiterranean, Akron, Ohio

Opening Expenses Rent cost 12, 000 to 16, 000 Location Improvement Cost 65, 000 to 75, 000 Miscellaneous Cost 31, 000 to 32, 000 Marketing 2, 000 to 2, 500 Total Opening Expenses 110, 000 to 125, 500

Daily Operating Costs Percent Per Day Three Years Sales 100% 1000 1, 095, 000 Cost of Food Sold 32% 320 35, 040 Cost of Beverages 3% 30 32, 850 Salaries and Wages 20% 200 219, 000 Employee Benefits 2% 20 21, 900 Occupancy Costs 6% 60 65, 700 Other 21% 210 229, 950 Total Expenses 84% 840 919, 800 Income Before Taxes 16% 160 175, 200

Estimated Budget for 3 Years Opening Expenses + Operating Expenses $1, 029, 800

Marketing and advertisement strategies • Launch some vegetarian activities • Spread an idea that vegetarian is good • Attract more customers

Marketing and advertisement strategies • Showing customers we are a vegetarian restaurant • What do we provide

Marketing and advertisement strategies • Attract non-vegetarian customers • Show our foods are as delicious as other restaurant

Marketing and advertisement strategies • Advertising on the facebook or instagram

Physical and Digital Locations • Homepage of the restuarant • Physical locations

References https: //www. google. com/search? q=vegetarian+restaurant&hl=zhcn&biw=1280&bih=905&tbm=isch&tbo=u&source=univ&sa=X&ei=EB 4 c. Vc. Hm. M 4 ewog. TK 64 HYDw& ved=0 CCUQs. AQ http: //greenvegetarian. com/menu https: //www. facebook. com/cureinternational? gclid=Cjw. KEAjwru 6 o. BRDDp 4 j. Rj 4 b. L_x. ASJADJ 2 oby d 6 RQPd 9 Mam. OKaa 68 Ind 326 -xy. Ks. YVwjs. V-bcm. Gky 4 ho. C 6 jbw_wc. B&_rdr https: //www. vrg. org/journal/vj 2004 issue 1 restaurant. htm