FOCUS Water By Tracey Tarver BUDGET Television 300

FOCUS Water By: Tracey Tarver

BUDGET ● Television $300, 000 ○ ○ ○ MTV- $100, 000 = 4, 000 impressions ESPN- $100, 00 = 4, 000 impressions FX- $100, 000 = 4, 000 impressions ● Online ○ HULU- $100, 000 = 33. 3 million impressions ● Billboard ○ $100, 000 = 3. 33 million impressions

Focus Water comes in 4 colors with the label on the front, nutritions on the back, and an LED light in the cap of the bottle.

Target Consumers Focus Water is designed to target the young adults of the world. Many young adults in college attend parties, specifically raves. We plan on sponsoring many raves in populated areas and also have them be sold in stores.

Why Young Adults? Many young adults such as college students are under a lot of stress with college classes, getting a job, and simply just living after moving out of their parents’ house. Drinking water is really important for stress and in general for young adults because it keeps your body fluids balanced, helps energize your muscles, control calories, and keeps your skin looking good which we all know is important in those “freshman 15” years. Also, as we all know, college students and young adults are known to party. We can’t really stop them but we can at least encourage them to take care of their bodies a little more. As stated previously, it is crucial to be hydrated and beneficial because it helps with joints, organs, and waste especially if under the influence of drugs or alcohol. We will be selling FOCUS Water in college areas and specifically at raves that we sponsor, they have an appealing aesthetic due to the LED light in the cap of the bottle and a fancy multi-color label on the front.

TELEVISION ADVERTISEMENT ● The scene opens with a rave in a large warehouse. A DJ is doing his thing, slapping some good music. ● He reaches for a bottle of FOCUS Water, uncaps it, and begins drinking it. ● The camera slowly zooms in on the bottle, in which the scene of an even crazier rave is shown as if we entered the water bottle. ● The camera quickly snaps back to the original scene, the DJ gives a sigh of satisfaction after taking his sip, and gets the party as wild as the one shown in the bottle. An unholy amount of strobe lights and lasers cause the scene to grow brighter and brighter as the FOCUS logo appears on the screen. ● The ad will run on MTV, ESPN, and FX

RADIO ADVERTISEMENT ● “Everyone knows that water is essential to your body. . but some waters *cue wave crashing sound* are born greater than others. FOCUS isn’t just your average bottle of hydrogen and oxygen molecules. FOCUS is the drink that’ll keep you going when your body feels like it’s gonna give out. Fuel for you fire. Fuel for your focus”. ● The ad will run on Pandora, 8 tracks, as well as traditional car radio.

BILLBOARD ADVERTISEMENT ● Billboards will be located near colleges and college towns. This will help reach our target consumers more easily. ● The billboard itself will contain a huge FOCUS logo with colors dripping from the bottom of the advertisement, as if they are liquid themselves. ● A rogue wave of color will also be placed on the left side of the board, with the message “Hydrate with FOCUS” being placed on the right