Focus Group New College magazine focus group analysis

New College magazine focus group analysis Your name : Korben O’Brien Name of focus

Questions you will ask your target audience (minimum of five) 1 – What do

What was the key feedback you got from your focus group? • 1. )

List the names of the people in your focus group, all must be part

How has the findings from your focus group influenced your idea for your double

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Focus Group

New College magazine focus group analysis Your name : Korben O’Brien Name of focus group facilitator – Korben O’Brien

Questions you will ask your target audience (minimum of five) 1 – What do you think of an article on local football teams? 2 – What would you like to see in a college magazine? 3 – What colour scheme do you think it should be? 4 – What would be a good idea for the front cover design? 5 – What are your Hobbies and interests? 6 - Is anyone intrested in sport? If so what type of sport

What was the key feedback you got from your focus group? • 1. ) – Halesowen football team – main focus and their rival teams • 2. ) Tips for student life and budgeting , places to go – Gym, sports • 3. ) Bright and vibrant to attract students – Similar to Heat Magazine • 4. ) Diversity – images of different people at college , happy students , college is fun • 5. ) TV shows, XBOX , Fashion , Art , Shopping • 6. ) Basketball , Rugby , Sports clubs , Term times e. g. when we break up

List the names of the people in your focus group, all must be part of your target audience (minimum of four) Bradley Carla Teeya

How has the findings from your focus group influenced your idea for your double page spread and front cover? Content – My original idea was to do an article about all the West Midlands football teams e. g. Villa , Wolves. However the feedback suggested the readers would be more interested in just Halesowen football club and its rivals. Colour- In the focus group the opinions suggested bright colours would be suitable with bold text similar to Heat Magazine

How has the findings from your focus group influenced your idea for your double page spread and front cover? Photos - We discovered from the focus group that photos are popular as people like to see visual concepts and the use of colour. Style and design – As this is a student magazine it is aimed at young people therefore the style will be trendy and attractive, the focus group said that they wanted to see a vibrant magazine with bold and clear headings.