FMG Serta The Big Game Promotion November 28

FMG / Serta The Big Game Promotion November 28, 2014 Through December 24, 2014

How do consumers enter to win tickets to THE BIG GAME? Consumers are not required to make a purchase in order to enter the drawing for the tickets to THE BIG GAME to be held in Phoenix on February 1, 2015. Entry is by text message only. In order to acquire the code necessary to enter the consumer will need to visit a participating store. Only FMG/Serta retailers will have the code. The Prize Package Includes: 2 game tickets Roundtrip airfare 4 night hotel stay Transfers and more Your customers could be among the crowd at the biggest game of the year.

Is there a national Serta advertising campaign supporting this event? No. This event is exclusively for a specially selected group of FMG member retailers.

How do consumers enter to win tickets to THE BIG GAME? Consumers are not required to make a purchase in order to enter the drawing for the tickets to THE BIG GAME to be held in Phoenix on February 1, 2015. Entry is by text message only. In order to acquire the code necessary to enter the consumer will need to visit a participating store. Only FMG/Serta retailers will have the code. Big Game Sweepstakes Package Ø Round-Trip Airfare for 2 adults Ø 5 -Days/4 -Nights hotel accommodations for 2 adults (3 Star) Ø 2 Entry Level Tickets to the Super Bowl Ø 2 Tickets to a Pre-Bowl Sponsored Party Ø Transfers to/from airport and game Ø 2 Super Bowl Merchandise Bags “I'm comfortable with that. ” Sponsored by i. Comfort by Serta

Penalties for unauthorized use of the term Super Bowl or of NFL logos or other potential infringements upon NFL property may be severe. Use only approved materials. • • • The Sweepstakes is open to legal residents of the 48 continental United States who are twenty-one (21) years or older at the time of entry. Void where prohibited by law. No purchase necessary to enter or win. A purchase does not increase your chances of winning. Employees, temporary employees, independent contractors and interns of participating FMG member retailers, Capitol Marketing Concepts and Serta Mattress and each of their respective subsidiaries, parents, partners, advertising and promotional agencies (hereinafter "Sponsors") and the immediate family members of each, and any persons living with, any such employees are not eligible to enter or win prizes. The term “immediate family members” includes spouses, parents, grandparents, siblings, children, and grandchildren. *HOW TO ENTER: You may enter by texting XXXX to XXXXX. (Code information to follow. ) ONE ENTRY PERSON FOR THE DURATION OF THE SWEEPSTAKESDEADLINES: The Sweepstakes begins at 12: 01 a. m. EST on Friday November 28, 2014 and ends at 12: 00 p. m. EST on Wednesday, December 24, 2014. Charges for text messaging may apply. ODDS OF WINNING: Odds of winning depend on the number of eligible entries received. Travel is from the closest major airport in relation to winner's place of residence to game location. Winner selection will take place by January 2, 2015 at XXXXX. Winner will be selected by a random drawing from all qualified entries received by the Deadline. Prize is non-transferable and may not be redeemed for cash; substitutions may not be requested. This Sweepstakes is subject to all federal, state, and local laws and regulations and is void where prohibited by law.

What do stores have to do to support this event? 1. Stores need to have the Entry Code available to any consumer that comes into the store. The Code should be posted on or near a top-of-the-line Serta mattress. 2. That is it. There is nothing to track. Just make sure the code is available to consumers during the period between Thanksgiving and Christmas. For additional details go to www. fmgbuyinggroup. com/currentnews. aspx DRAFT “Drop-in” ad

Marketing Support Each participating store will receive a 24” x 62” vinyl banner to place in the bedding department. Each participating store will receive a printed flyer for distribution within the store. All participating stores will have the option of using a “drop-in” ad that may be included as part of the store’s regular print or television advertising. FMG will work with Furnituredealer. net to post on ad on store websites. Stores using other website providers should contact FMG for support. For promotion detail information check www. fmgbuyinggroup/currentnews. aspx

How is the event being supported? Flyers will be produced and sent to FMG member retailers. Graphic files of the banner and print ads will be available through FMG. Contact Betsy Crawford at betsyc@fmgbuyinggroup. com with inquiries. In-store flyer DRAFT

Still have a question? If you have a question regarding this event, please go to the Current News page at the FMG website www. fmgbuyinggroup. com/currentnews. aspx (no password required) Or, contact Bonnie Wallace 336. 885. 0866 bonniew@fmgbuyinggroup. com or Michael Herschel 336. 885. 0866 michaelh@fmgbuyinggroup. com