Flowers Expo2015 INTERNATIONAL EXHIBITION OF FLOWERS PLANTS MACHINERY
Flowers. Expo-2015 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE DESIGN 8 – 10 September 2015 Crocus Expo International Exhibition Center Moscow 1 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
International Exhibition Flowers. Expo: The most important event for flower business professionals, unique business platform that brought together in one place all segments of flower industry, floristics and landscape design. International Exhibition Flowers. Expo: Strategic professional platform for joint work of the key industry leaders, for dialogue, sharing of ideas, developing joint solutions and conclusion of business contracts; Capacious resource for attracting new investments, search of strategic partners, acquaintance with new trends and services in floriculture, promotion of innovative products and services offered by the exhibition participants on the local and international markets; Showcase of the world’s flower industry, mirror of steady growing potential and prospects of the Russian flower and plant market. 2 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Russian and international exhibitors highly appreciate positive business results of their participation in Flowers. Expo, its good business standing, professional viability and friendly atmosphere. 3 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Flowers. Expo-2014 Statistics Main Exhibition Sections Nurseries and Landscape 15% Cut and pot flowers 59% Floristics and Design 17% Machinery and Technologies 9% Participants 468 participants from 27 countries Russian companies International companies - 171 - 297 Visitors 12 360 visitors 15 300 visits International visitors from 40 countries Russian visitors from 75 regions Among them: 2 500 owners and top managers of floral business 4 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
The number of participants over the last 4 years 302 355 438 2011 2012 2013 468 2014 468 exhibitors from 27 countries of the world including Belgium, China, Colombia, Denmark, Ecuador, Ethiopia, Holland, Hungary, Germany, Great Britain, Israel, India, Italy, Japan, Kazakhstan, Kenya, Poland, Russia, South Africa, Spain, Taiwan, Turkey, Finland, France, Ukraine, the USA, and UAE took part in the exhibition in 2014. Countries leading in the total number of participants, companies and occupied exhibition space: Russia - 171 - 2471 sq. m Holland - 83 - 1284 sq. m Ecuador - 64 - 1331 sq. m Colombia - 43 - 600 sq. m Poland - 27 - 406 sq. m Danmark - 26 - 179 sq. m Israel - 8 - 198 sq. m Japan - 7 - 90 sq. m 5 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Participants: Breeders, producers and sellers of flowers and plants, trees and shrubs, seeds, bulbs and planting stock. Designers and manufacturers of greenhouses, greenhouse equipment, machinery and equipment for production and selling of flowers and plants for floriculture and landscaping. Producers and sellers of decorative products and accessories for florictics and design. Producers and sellers of garden equipment and accessories for recreation. Research and design institutions, botanical gardens, educational establishments, breeding companies. Landscape bureaus, architects, designers, ornamental gardening specialists. Floristic companies. Companies rendering landscape, consulting, logistics and IT services. Publishers and bookselling companies, mass media. Professional and public associations and unions. 6 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Sections Flowers and Plants All species and varieties of cut flowers and pot plants. Production and breeding of flowers and plants. Export, import, wholesale and retail trade. Equipment and Technologies Constructions and equipment for greenhouses, winter gardens and garden centers. Machinery, production equipment and materials for floriculture, nursery sector and landscape design. Equipment for trading rooms and pavilions. Logistics, equipment for packing, storing, transporting and selling of flowers. Grounds, fertilizers, plant protection means. Garden implements for professionals and amateurs. IT, Services, Consulting, Logistics 7 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Sections Flower Arrangement and Design Accessories and related products for floristics and design. Dry and artificial flowers and plants. Floral compositions from fresh cut flowers, natural and synthetic materials. Seasonal decor, Christmas trees, decorations and accessories, compositions and gifts. Decorative applied products for flowers: vases, pots, containers of various shapes, flower racks. Nursery Sector, Landscape and Ecology Products of ornamental and fruit nurseries: trees, shrubs, perennials. Seeds, bulbs and planting stock of flowers and ornamental plants. Small architectural forms, garden furniture, sculpture. Garden engineering equipment. Equipment for recreation in gardens and camping. Equipment, devices and materials for nurseries and landscape design. Innovative and nature friendly “green” developments. 8 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Visitors All interested local and foreign consumers from Russian regions and oversees countries: Owners, top managers and specialists of companies producing and consuming flowers and related products. Representatives from Russian and international wholesale and retail companies, garden centers and flower salons. Specialists engaged in floriculture, floristics, landscape architecture and ecology. Representatives of shipping and logistics companies, financial structures providing for flower business. Owners and representatives of mass media, publishers, online resources. Scientists, specialists from research institutes, botanical gardens, professors and students from specialized higher educational establishments and schools. End product consumers, members of public associations and unions, gardeners, lovers of flowers. 9 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Visitors’ Interests and Preferences: Cut and pot flowers - 75% Nursery products, landscape and ecology - 35% Floristics and design - 34% Machinery and technology - 18% Other - 12% Visitors’ Competence in Making Decisions Regarding Purchases and Deliveries: Make decisions 38% Do not take part in making decisions 32% 10 www. flowers-expo. ru Take part in making decisions 30% Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Venue International Exhibition Center (IEC) Crocus Expo is the most advanced exhibition complex on the territory of Russia providing optimum conditions for holding large international exhibitions. Crocus Expo is a UFI member in Exhibition Organizer and Exhibition Center categories. International Exhibition Center Crocus Expo: 549 000 sq. m of exhibition space, 3 Pavilions, 19 Exhibition Halls, 49 Conference Halls technically equipped in accordance with the latest international standards. 20 000 free parking spaces for cars. Easy access for vehicles on the outer side of the Moscow Ring Road with several exits from the highway leading to the Pavilions. Convenient transport for exhibition participants and visitors. It takes only 35 minutes by metro to get to the Exhibition Complex from the center of the capital. Exit from Myakinino metro station is located right on the grounds of the exhibition complex. 11 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Business Program v Forum for the industry professionals: Conferences Seminars Presentations Master classes v Open Russian Championship on Professional Floristics RUSSIAN CUP-2015 v Shows and performances of floristic schools and the best florists organized by exhibition participants and partners 12 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Competition Program v Competition for the best innovative solution in the field of flowers and plants production and selling v Competition for the best product quality v Competition Novelties of the Year v Competition for the best design of the display 13 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Benefits of participation in Flowers. Expo-2015 Flower. Expo: The latest products and innovative technologies displayed by 500 companies from 27 countries leading in their market sectors on an area of 18 000 sq. m in two Halls of the modern Exhibition Center Crocus Expo. Professional visitors from all Russian regions, CIS and overseas countries. Special programs for attracting business visitors from Russia and abroad. Optimum participation conditions in terms of costs/result ratio. Effective targeted advertising campaign. Intensive business program, competitions, educational and entertainment events. Optimum exhibition dates perfectly fitting the International Exhibition Calendar. 14 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Benefits of participation in Flowers. Expo-2015 Participating in the exhibition you will get: Strong marketing channel for promoting your products. The best solution to get innovations, new products and services to market. Opportunity to establish itself as a stable and popular company. Optimum conditions for maximum commercial success. Targeted professional audience from all Russian regions and abroad. Flowers. Expo is your key to the Green business in Russia! 15 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Advertising Campaign Advertising in 30 publications distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Spain, Poland, Germany, Taiwan, Colombia and Ecuador. Promotion of Flowers. Expo at the leading international and specialized exhibitions in Russia and abroad. Advertising in specialized mass media, and on popular TV channels. Outdoor advertising in Moscow. Direct advertising in Internet search engines. Online advertising on specialized websites, portals, forums, social networks. 16 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Advertising Campaign Targeted e-mailing of information to more then 20 000 Russian specialists. Distribution of 3 000 information leaflets and 15 000 invitation cards. Online registration of visitors and early matchmaking system. Mobile Application for i. OS and Android based smartphones: Flowersexpo. Official Exhibition Site: www. flowers-expo. ru Facebook Page: www. facebook. com/flowersexpo. moscow Twitter Page: www. twitter. com/flowers_expo 17 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Partners National Guild of Florists Guild of Professionals in Landscape Industry Association Greenhouses of Russia Exhibition Patronage RF Chamber of Commerce and Industry ТПП РФ General Information Partner Flowers magazine General Information Sponsor Floriculture magazine General Internet Partner Information Portal Green. Com 18 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Organizers Exhibition Company Green. Expo Ltd. , owner and operator of the exhibition (Professional team with many years of experience in organization of specialized flower exhibitions and floristic competitions in Russia). International Exhibition Center Crocus Expo, owner of a modern exhibition venue. Contacts: Exhibition Company Green. Expo Ltd. 143000, Russia, Moscow, IEC Crocus Expo Tel. : +7 495 221 -12 -51 E-mail: mail@flowers-expo. ru www. flowers-expo. ru 19 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
See you at Flowers. Expo-2015! Thank you for attention! 20 www. flowers-expo. ru Flowers. Expo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
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