Floral Industry The World Floral Market Different countries

Floral Industry

The World Floral Market Different countries sell and buy flowers from each other.

Harvest Grading – evaluating quality Bunching- packing in 10/12/25 stems Sleeving – placing plastic over them

Packing Boxes Pre-cooling Ethylene

Shipping by Air Shipping by Truck

Distribution Map Grower, Auction, Broker, Wholesaler, Retail and Consumer

Foreign Growers Exports flowers from one country to the next.

Domestic Growers who grow flowers in the U. S.

Auction Where growers sell their flowers to other brokers

Broker Middle man between the grower and the wholesaler. They buy flowers in large quantities and sell them to the wholesaler.

Wholesaler Buys flowers from growers and brokers and sells them to the floral shops.

Retailer Arranges flowers and sells them to the consumer

Storage Place where you store flowers – ex: cooler

Final Consumer Purchases the flowers from the retailer. Ex: weddings, birthdays, anniversaries, etc.

National Advertising Billboards, Websites, Commercials, Magazines, Newspapers, Signs, etc.

The World Flower Market ( pg 380) Harvest (383) Packing (387) Shipping (389) Distribution Map (391) (Two Groups) Foreign Growers (392) Domestic Growers (392) Auction (392) Broker (393) Wholesaler (394) Retailer (396) Storage (397) Final Consumer (397) National Advertising (398) Create a Poster About:

When making posters. . EXPRESS THROUGH PICTURES!! DRAW and use MINIMAL WORDS These will be placed around the classroom, so the bigger the better!! You will be presenting them in front of the class.

The Floral Industry

Objectives Describe the scope and value of the Floral Design Industry Identify careers found in the floral design industry Identify needed occupational safety practices in the floral industry

A Rose 6 am Monday- Harvested in Israel 10 am Monday- sold to exporter in Holland 1 pm Monday- shipped from Amsterdam airport 5 am Tuesday-delivered to wholesaler in Portland Oregon 1 pm Tuesday- placed on display on retail in Portland.

That was just one Rose!!! Think of how HUGE the floral industry actually is and how many people are involved in it!!!

FLORICULTURE The Floral Industry Businesses that sell, distribute, handle, design and deliver fresh flowers and foliage Partners- exporters, wholesale retail, supply companies & interior-scaping firms International, multibillion dollar industry

Vocabulary Cut/Fresh Flowers- the flowering portions harvested or cut from plants Cut Foliage- Leafy segments removed from potted or field grown plants Add texture and shape to designs

Flowers vs Foliage

Floral Exporters Businesses responsible for buying and supplying flowers and foliage to many parts of the world Flowers grown and needed all over the world Must use timely and efficient shipping methods

Floral Exporters Early in history, flowers were grown and sold locally. WHY?

Floral Exporters Major Exporters- Italy, Kenya, Columbia, South America, Ecuador International Wholesale Cut Flower Market. Holland (Netherlands) US is a major Floral Importer- what does that mean?

Careers in Wholesale Manager Buyer Salesperson

Wholesale Florist Purchases cut flowers, foliage, plants and hard goods from growers/suppliers around the world and then resells them to retail businesses around the world

Careers in Wholesale Manager Buyer Salesperson

Retail Florist Provides a variety of floral design products and services to customers

Careers in Retail Owner Manager Floral Designer Salesperson Floral Delivery Plant Care Supervisor

Share!!! What type of events do you or have you celebrated with flowers?

Floral Supply Companies Sell hard goods and tools

Uses plants to enhance interior spaces Analyze the site Choose suitable plants Order and install plants Maintenance contract Interiorscaping Firms

Plant Care Technician or Interior landscape technician Watering, fertilizing and insect and disease control Careers in Interiorscaping

Sales and Service chapter #2

What personal skills are needed to be a good salesperson? 1) Outgoing personality, enjoy working with people 2) Have tact and be sensitive to people's feelings and attitudes. Make people comfortable and avoid arguing or offending people.

What personal skills are needed to be a good salesperson? 3) Be courteous, good manners, put customer first, speak in friendly manner 4) Have initiative. show interest in customer's needs and be able to direct conversation towards a sale.

What personal skills are needed to be a good salesperson? 5) Persistence. always strive to improve sales skills and continue to try new methods. do not give up if the customer does not buy immediately 6) Good health. person in poor health is seldom enthusiastic. sales requires a lot of energy

What personal skills are needed to be a good salesperson? 7) Personal appearance. grooming. salesperson must sell self before product. (posture, dress, hygiene) 8) Ethical standards. always tell truth about the product being sold

How do you deal with different groups of people? Customers: call customers by name if possible. be friendly and enthusiastic. Listen to needs. don't argue. always thank them for patronage Co-workers: cooperation Supervisors: courteous, friendly, keep communication lines open

What communication skills are needed in the field of sales? Listening: listen to understand, do not interrupt or jump to conclusions Reading: need to fully understand instructions and directions that come with product. need to keep current in technology. keep up on news Writing: neat and legible so that it can clearly be understood, accuracy is important

What technical skills are needed in the field of sales? 1) knowledge about the product. 2) laws pertaining to product 3) manufacturing process 4) knowledge about the competition (advantages and disadvantages)