Five Tools for Successful Program Proposals Boston University

Five Tools for Successful Program Proposals Boston University Slideshow Title Goes Here Bruce Rindler, Associate Director Ron Clark, Senior Lecturer

TESOL 2011: Five Tools for Successful Program Proposals Introduction Boston University Slideshow Title Goes Here • CELOP / Boston University • Introducing the Presenters • Workshop Overview • Set of tools • Presentation + Practice

TESOL 2011: Five Tools for Successful Program Proposals The Five Tools Boston University Slideshow Title Goes Here #1 Program Proposal Process Diagram #2 SWOT Analysis #3 Ansoff Matrix #4 Internal Proposal Review Form #5 Proposal Checklist

TESOL 2011: Five Tools for Successful Program Proposals Enrollment Boston University Slideshow Title Goes Here 1976 2010 CELOP Enrollment 1976 - 2010 Total Over 35 Years = 48, 030 Students

TESOL 2011: Five Tools for Successful Program Proposals Program Categories Boston University Slideshow Title Goes Here § Mostly Integrated § Off-site § Off-cycle § On-line § Professional Programs § Tutorials

TESOL 2011: Five Tools for Successful Program Proposals Mostly Integrated Boston University Slideshow Title Goes Here § Foundation Year Programs for Turkish and Saudi universities § Study Abroad Programs for Japanese university students § English Enrichment Program for Mexican university professors

TESOL 2011: Five Tools for Successful Program Proposals Off-Cycle - Short-term Language Plus Boston University Slideshow Title Goes Here § Community service for a Japanese university § American culture modules for German university TEFL students § ASL for a Japanese university § Academic orientation for Fulbright scholars § Sheltered business course for Italian university

TESOL 2011: Five Tools for Successful Program Proposals Professional Programs Boston University Slideshow Title Goes Here § EFL teacher training for Ministry of Education Taiwan § Teacher training for Comunidad de Madrid bilingual teacher initiative § ITF training for graduate students at BU § CALL training for Boston TESOL professionals

TESOL 2011: Five Tools for Successful Program Proposals Off-Site Boston University Slideshow Title Goes Here § English training for professors at university in Colombia § Legal English training for lawyers in Japan § Teacher training in St. Petersburg, Russia § English training for lab workers at BU Medical Center § Writing course for students at BU School of Public Health

TESOL 2011: Five Tools for Successful Program Proposals On-Line Boston University Slideshow Title Goes Here § On-line course in English for health and medical professionals (developed but never ran) § On-line writing support course for CELOP graduates (pilot, not repeated)

TESOL 2011: Five Tools for Successful Program Proposals Tutorials Boston University Slideshow Title Goes Here § Executive training § Foreign diplomats and dignitaries § Special needs students

TESOL 2011: Five Tools for Successful Program Proposals Boston University Slideshow Title Goes Here Sure we can do that! (Can’t we? ) Only if you have a plan.

TESOL 2011: Five Tools for Successful Program Proposals Tool #1: Program Proposal Process Boston University Slideshow Title Goes Here 1 2 3 4 • Idea Development 5 • Institutional Approval • Initial Review 6 • Implementation 7 • Program Review 8 • Program Evaluation 9 • Program Update • Internal Proposal • Client Proposal

TESOL 2011: Five Tools for Successful Program Proposals How do you know what to do? Boston University Slideshow Title Goes Here The light goes on? You read it in a book?

TESOL 2011: Five Tools for Successful Program Proposals Tool #2: Idea Development SWOT Analysis Boston University Slideshow Title Goes Here Strengths Weaknesses Opportunities Threats

TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis - Strengths Boston University Slideshow Title Goes Here § City of Boston § Boston University integrated § 30+ years of experience § CEA Accreditation § Diversity of population § Well-developed IT resources § Faculty with strong credentials

TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis - Weaknesses Boston University Slideshow Title Goes Here § Part of large organization § Decision-making system § Bureaucratic imperatives § Older faculty § Financial restrictions § Spread thin § Limited space

TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis – Opportunities Boston University Slideshow Title Goes Here § Political unrest § Saudi scholarship programs § Obama/Japanese agreement § UK/Australia cutting back § Chinese student explosion § New university provost

TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis – Threats Boston University Slideshow Title Goes Here § Political unrest § New university Provost § Competition from lower cost options § English instruction moving overseas § SEVIS implementation § Many eggs in two baskets

TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis Activity Boston University Slideshow Title Goes Here Strengths Weaknesses Opportunities Threats

TESOL 2011: Five Tools for Successful Program Proposals Draft a Proposal Boston University Slideshow Title Goes Here WHO WH EN H W Y THE PROGRAM HO W W E R HE

TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix - Establish a direction Boston University Slideshow Title Goes Here Existing Products New Products Existing Markets Market Penetration Product Development New Markets Market Development Diversification

TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix Boston University Slideshow Title Goes Here Market Penetration § Keep, defend, nurture current programs and clients Proposals would: § Enhance quality and services § Add new building or staff § Renovate curriculum

TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix Boston University Slideshow Title Goes Here New Product Development § Study Abroad at BU § English for Science and Technology § Test preparation § On-line post-graduation tutor

TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix Boston University Slideshow Title Goes Here New Markets § Brazil § Kazakhstan § Untapped BU departments § US universities without IEPs

TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix Boston University Slideshow Title Goes Here Diversification § CALL training § Internship program § Career center § Part-time evening program

TESOL 2011: Five Tools for Successful Program Proposals Boston University Slideshow Title Goes Here Should we go ahead or not? Is there a better way to make a decision than flipping a coin?

TESOL 2011: Five Tools for Successful Program Proposals Boston University Slideshow Title Goes Here Should we go ahead or not? The deal was that Hillary could make the first five decisions.

TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Boston University Slideshow Title Goes Here Major Criteria: § Financial impact § Mission coherence § Extended benefit § Resource capability § Impact on existing programs

TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Boston University Slideshow Title Goes Here Other Criteria: § External perception § Professional development § Serves a greater good

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Financial impact Boston University Slideshow Title Goes Here § Establish minimum revenue and margin § Margin can be less with greater revenue § Is it worth doing?

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Mission coherence Boston University Slideshow Title Goes Here § Maintain consistency with institutional mission § Leverage program’s expertise § Build on core competencies

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Extended benefit Boston University Slideshow Title Goes Here § Lasting relationship § More than a one-shot program § Potential expansion to other institutions

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Resource capability Boston University Slideshow Title Goes Here § Human – teachers, admin support, collaborators, specialists § Infrastructure – classroom space, housing, technology § Organizational – flexibility, legality, calendar fit

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Impact on existing programs Boston University Slideshow Title Goes Here § Diversifies population § Feeds special classes § Adds resources § Stabilizes enrollment

TESOL 2011: Five Tools for Successful Program Proposals Criteria: External perception Boston University Slideshow Title Goes Here § Strengthens position within host institution § Strengthens relationships with current partners § Enhances reputation globally

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Promotes professional development Boston University Slideshow Title Goes Here § Motivates teaching staff - New students, tasks and travel § Teachers/staff develop new skills

TESOL 2011: Five Tools for Successful Program Proposals Criteria: Serves a greater good Boston University Slideshow Title Goes Here § Program for an underserved population § Social responsibility § Cross cultural training for anyone

TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Activity Boston University Slideshow Title Goes Here § Apply these criteria to a program you have in mind, or one of the samples in the packet.

TESOL 2011: Five Tools for Successful Program Proposals Writing the Proposal Boston University Slideshow Title Goes Here Translate the Internal Proposal to a proposal for our partner

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Boston University Slideshow Title Goes Here § Purpose - What § Need - Why § Procedures - How § Evaluation – Prove it works(ed) § Qualifications – Why us § Budget – What it will cost

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Boston University Slideshow Title Goes Here Purpose 1. SABIC Foundation Year Program: Provide English training and academic orientation to prepare high school graduates for success as undergraduates in US universities. 2. IIE/Fulbright Orientation: Provide cultural orientation to incoming Fulbright scholars to prepare them for their placements.

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Boston University Slideshow Title Goes Here Need 1. SAUDI High School preparation was insufficient. 2. Most Fulbright scholars have never studied in the US and are unfamiliar with customs.

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Boston University Slideshow Title Goes Here Procedures 1. Details of objectives, classes, services, housing, orientation and activities 2. Details of workshops, meetings, visits, services, housing, orientation and activities

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Boston University Slideshow Title Goes Here Evaluation 1. Teacher written evaluations, student test scores, student evaluations of teachers, acceptance into college, success as a student 2. Student satisfaction surveys, sponsor visit and review, workshop activity sheets, smooth landing at assignment

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Boston University Slideshow Title Goes Here Qualifications Go back to strengths in SWOT and highlight ones relevant to the proposal.

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Boston University Slideshow Title Goes Here Budget 1. This is a premium program with many extra services to pay for--and priced accordingly. 2. IIE Program is part of a State Department grant and cost sharing is expected. Regulations with government funds also need to be considered.

TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Activity Boston University Slideshow Title Goes Here § Fill in the answers to the questions posed on the Proposal Content Activity Worksheet using the program that you reviewed in the previous activity.

TESOL 2011: Five Tools for Successful Program Proposals Conclusion Boston University Slideshow Title Goes Here § Questions or Comments

TESOL 2011: Five Tools for Successful Program Proposals Contact Information Boston University Slideshow Title Goes Here § Bruce Rindler § Ron Clark brindler@bu. edu rclarkjr@bu. edu

TESOL 2011: Five Tools for Successful Program Proposals Financial Criteria Boston University Slideshow Title Goes Here Can the program meet CELOP’s financial criteria as well as the partner’s budgetary constraints?