Five Design Principles Carly Aramayo Back to the

Five Design Principles Carly Aramayo Back to the menu

Contrast Repetition Proximity Unity Balance

Contrast Back to the menu • The design principle of contrast is the pairing of opposing elements such as opposite colors or contrast in direction such as horizontal/vertical or in value such as light or darkness of a picture. • This picture is a good example of contrast because it shows the light on one side dark black and gradually looks like the light is moving to right which provides a goo d contrast. • Other examples of good contrast are…. EX 2 EX 1 EX 3

• Unity The design principle the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning. • This picture is a good example of unity because it shows every piece is important to build one shape. • Other examples of good unity are…. EX 1 Back to the menu EX 2 EX 3

Proximity • The design principle of proximity is the feeling Proximity creates relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway. � This picture is a good example of proximity because it shows a focal point with different colors and a connection of a small circles. • Another good examples are: EX 1 EX 2 EX 3 Back to the menu

Balance • The design principle of balance refers to the way elements of art are arranged to create stability. Could be symmetrical or asymetrical • This picture is a good example of balance because it shows the same portion of black and white which creates stability. • Other examples of good unity are…. EX 1 EX 2 EX 3

Repetition • The design principle of repetition refers to the reusing of the same or similar elements throughout your design. Repetition of certain design elements in a design will bring a clear sense of consistency. • This picture is a good example of balance because it shows the repletion of the same picture on different colors and creates consistency. • Other examples of good unity are…. EX 1 EX 2 EX 3 Back to the menu