Five Benefits of UX Design for Your Organization

Five Benefits of UX Design for Your Organization UX Design in the Enterprise 1

As an organization, UX Design can provide significant benefits.

BENEFIT #1 Increase Bottom Line Sales

“The return of investment in User Experience Design is 100 dollars for every $1 invested. ” – Robert Pressman, Software Engineering: A Practitioner’s Approach, 2010

“The highest investors in User Experience saw their sales increase by 75% , however, even those companies who did not invest as heavily, but were still design-centric, saw their sales increase by 60%. ” – NEA, The Future of Design in Start-Ups Survey: 2016 Results

BENEFIT #2 Increase Customer and User Satisfaction

“Customers who have a positive user experience are going to be more likely to stick with your products —and to become your brand advocates. ” – Smashing Magazine, Taking A Customer From Like To Love: The UX Of Long-Term Relationships

BENEFIT #3 Increase Brand Perception and Customer Loyalty

“Airbnb attributes User Experience for taking them from near-failure to being valued at a whopping $10 Billion. ” – The Business Value of UX Design

Jeff Bezos funded Customer Experience over advertising 100: 0 in the first year and continues to invest heavily in optimizing the website User Experience. – Netfore, What Amazon Can Teach Us About the ROI of UX

BENEFIT #4 Decrease Production Costs

“The value of UX is not wasting time and money developing the wrong solution. ” – Jeff Humble, lead UX designer, Career. Foundry

“Fixing an [UX] error after development is up to 100 times as expensive as it would have been before. ” – Susan Weinshenk, The ROI of User Experience

15

BENEFIT #5 Improve Employee Engagement and Retention

The U. S. Defense Finance and Accounting Service saved an estimated 200 “staff years” by improving its intranet usability. – Nielson Norman Group, Do Government Agencies and Non-Profits get ROI from Usability?

Learn more about UX Design in our Free Mini-Course FOR TECHNOLOGY AND BUSINESS PROFESSIONALS ENROLL NOW 18