First in Taiwan 24 hrs Dining Table Reservation

事業目標 ¨ First in Taiwan ¨ 24 hrs Dining Table Reservation ¨ Reservation Management System ¨ 400 restaurants have joint ¨ Over 20000 reservations

事業目標 Value Architecture Value Proposition / Customer Offer Distribution Architecture • The great dining experience for guests • More efficient restaurant management • Website • Mobile phone application (APP) Customers • Restaurants • Diners Value Chain Customers Benefits Core capabilities Partner • Knowledge of restaurant management • IT developing • Business developing • Restaurants • Blogs • Social medias Revenue Model Cost structure • Manpower cost • Office rental • Website hosting • Integrated online to offline channel • Unforgettable experience • One-stop-shop dining service Source of revenue • Recommendation fee for each successful booking • Monthly fee • Voucher

市場分析 n n n Customers who are able to spend at five star hotels’ restaurants. Dining for special reasons, including family gatherings, birthday parties and dates. EZTable marketing mainly by word -of-mouths. Birthday discount, coupons and etc. Average ranges 30 -35, majority from 20 -50 office workers and executives.

產品發展與製造(營運流程) Guests EZTable New Enquiry Checking w/ booking system Restaurants 供應商互動 Request for Availability info. 顧客互動 Availability information by restaurant Assessment Summit options Booking accept & reservation on restaurant Receipt Delivery notice Service supply Dining & Payment Feedback Reservation acknowledgement & notice supply After service Feedback acknowledgement & Payment

產品發展與製造(供應商互動) n n Collaborate with restaurants to organize promotion activities, e. g. lobster all you can eat. A website Hosting of restaurants information. Information about restaurants with special offers, like special promotion or dining discount. ¨ Publish articles about food and beverage, i. e. blogging. ¨ Reserving tables or buying coupons. ¨ Membership subscription, sign-up, sign-in. ¨ Linking to the fans pages on social media. ¨ ¨ 7

產品發展與製造(資訊系統) n n Collaborate with restaurants to organize promotion activities, e. g. lobster all you can eat. A website Hosting of restaurants information. Information about restaurants with special offers, like special promotion or dining discount. ¨ Publish articles about food and beverage, i. e. blogging. ¨ Reserving tables or buying coupons. ¨ Membership subscription, sign-up, sign-in. ¨ Linking to the fans pages on social media. ¨ ¨ 8

產品發展與製造 Social Media Marketing 10

市場行銷 Facebook Fans Page 11

市場行銷 Google Plus 12

市場行銷 Twitter 13

市場行銷 Youtube Channel 14

市場行銷 Search Engine Optimization 15

市場行銷 Search Engine Optimization 16

市場行銷 Also appears on Yahoo! HK, but not on Baidu. 17

市場行銷 18 Search Engine Marketing

市場行銷 19 Wikipedia

產品發展與製造管理(營運管理) Guests EZTable New Enquiry Checking w/ booking system Restaurants Request for Availability information by restaurant Assessment Summit options Booking accept & reservation on restaurant Receipt Delivery notice Service supply Dining & Payment Feedback Reservation acknowledgement & notice supply After service Feedback acknowledgement & Payment