Finnish IPR strategy IPR Saint Petersburg Enhanching IPR

Finnish IPR strategy IPR Saint Petersburg Enhanching IPR Competence and Cooperation 10. 12. 2009 Marja-Leena Manala IPR University Center

Finnish IPR strategy – WHY? § The need for intellectual property right (IPR) -strategy is stated in the program of the present Finnish government (Matti Vanhanen II) § Emphasis on the needs of business companies, especially SMEs – WHAT? § Evaluation of IPR-field; patents, trademark, copyright, design • Strategy contains both industrial rights and copyright § Identification of possible needs for action § Action plan (”IPR-strategy”) 1. 11. 2020 © IPR University Center 2

Finnish national IPR-strategy – Ministry of Employment and the Economy in charge of the preparation of the national IPR-strategy – Co-operation with Ministry of Education § especially regarding copyright and education – Steering Group § Chairman and 20 specialist members § Project group 1. 11. 2020 © IPR University Center 3

Finnish national IPR-strategy – Method: § § § Experts hearings Interviews of business companies (25 in-depth interviews) An analysis of the IPR field and the operators Two questionnaires especially to cover SME’s Analyses of various aspects of IPR Visits to EU, OECD – From ”law-based” to ”action-based” approach 1. 11. 2020 © IPR University Center 4

Finnish national IPR-strategy – Main trends in the IPR-market: • Globalization • Digitization and convergence • Politics! • IPR-expansion 1. 11. 2020 © IPR University Center 5

Finnish national IPR-strategy – Main areas of action: • IPR–know how • Efficiency of rights • Competition and markets • Administration 1. 11. 2020 © IPR University Center 6

Finnish national IPR-strategy – Focuses largely on the needs of business companies, especially SME’s – Finland is a small market: even SME’s often operate internationally – Ability to identify strategic needs § Should the company protect its IPR or do something else? – Companies should be equipped with an IPRstrategy-mix: § a major difference to the traditional ”protection only” IPRphilosophy! 1. 11. 2020 © IPR University Center 7

IPR strategies worldwide – – – EU: industrial property strategy China Japan Russia: recodification of IPR-law UK: Gowers review, IP office • http: //www. ipo. gov. uk/ – OECD: high-class IPR-analysis from economic point of view: • http: //www. oecd. org/dataoecd/44/56/40827598. pdf 1. 11. 2020 © IPR University Center 8

Finnish national IPR-strategy – Issues raised during the work of the Steering Group: § Level of IPR knowhow in companies § IP coordination in public governance (Ministerial decision 13 th Nov 2007) § National IP-court § EU’s community patent and litigation § Copyright in employment § Copyright related to mobile television § Competition law aspects (bottlenecks of the market) § Consumer aspects 1. 11. 2020 © IPR University Center 9

Finnish national IPR-strategy – IP valuation: § The strategy initiates several surveys regarding the evaluation of intellectual property § The importance of copyright and creative economies is investigated by the Ministry of Education § Other research includes • IP evaluation methods in general, especially for use as a collateral • The need to develope IP statistics – IP valuation is a crucial issue for modern businesses! 1. 11. 2020 © IPR University Center 10

Action plan ready – The report of the Steering Group was published week 4/2009 – Government Resolution 26 th March 2009: a detailed action plan, scope: 2015 § In English: http: //www. tem. fi/files/22788/vn_periaatepaato s_ipr_strategia_en. pdf 1. 11. 2020 © IPR University Center 11

Contact Information IPR University Center PO Box 4 (Yliopistonkatu 3) FIN-00014 University of Helsinki tel. +358 (0)9 191 22 766 fax +358 (0)9 191 22 762 info@iprinfo. com www. iprinfo. com 1. 11. 2020 © IPR University Center 12