FINANCIAL ASSISTNACE SCHEME OF APEDA I H SAIKIA

FINANCIAL ASSISTNACE SCHEME OF APEDA I. H. SAIKIA APEDA 1

APEDA • Agricultural and Processed Food Products Export Development Authority (APEDA) was established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December, 1985 which came into effect from 13 th February, 1986. • 5 regional office : Mumbai, Kolkata, Bangalore, Hyderabad and Guwahati 2

MANDATE OF APEDA • Development of industries relating to the scheduled products for export • Promotion of export oriented production • Improving of marketing of the Scheduled products outside India • Improving packaging of the Scheduled products • Support for R&D and Quality Assurance • Fixing of Quality Standards and Specifications for the Scheduled Products for the purpose of exports • Inspection & Certification of Processing Plants, Storage & Transportation Points for Meat Products • Market Intelligence – Undertaking Surveys & Feasibility Studies • Training in various aspects of the industries connected with the scheduled products. 3

Scheduled Products APEDA is mandated with the responsibility of export promotion and development of the following scheduled products: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Fruits, Vegetables and their Products. Meat and Meat Products. Poultry and Poultry Products. Dairy Products. Confectionery, Biscuits and Bakery Products. Honey, Jaggery and Sugar Products. Cocoa and its products, chocolates of all kidns. Alcoholic and Non-Alcoholic Beverages. Cereal and Cereal Products. Groundnuts, Peanuts and Walnuts. Pickles, Papads and Chutneys. Guar Gum. Floriculture and Floriculture Products. Herbal and Medicinal Plants. 4

Share of Agri Exports (April-March 2016) DGCIS 2015 -16 * Provisional data 5

Item Wise Export during 2015 -16 Item Export Value (Rs in Cr) Exporting Countries Floriculture 479. 42 US, Germany, UK, Netherlands and UAE Fruits & Vegetable Seeds 493. 54 Bangladesh, Pakistan, US, Netherland, and Japan Fresh Fruits & Vegetables 8, 391. 41 (fruits 3, 524. 50 & vegetables 4, 866. 91 ) UAE, Bangladesh, Malaysia, Netherland, Sri Lanka, Nepal, UK, Saudi Arabia, Pakistan and Qatar Proceed Food 26, 067. 64 Europe, Middle East, Japan, Singapore, Thailand, Malaysia and Korea Animal Products 30, 137. 08 Vietnam Social Republic, Malaysia, Saudi Arabia, Egypt Arab Republic and UAE. Cereals 40, 433. 24 Saudi Arabia, UAE, Iran, Iraq and Nepal Organic Food Products 298 million USD European Union, US, Canada, Switzerland, Korea, Australia, New Zealand, South East Asian countries, Middle East, South Africa 6

Major Products and Markets (April-March 2016) 7

Major Products and Markets (April-March 2016) 8

Export Market for Potential Products of NER Products Markets Orange Russia, France, Germany, USA Pineapple (Fresh & Processed) US, Netherlands, Belgium, Germenay, Russia, Spain Ginger (Fresh) African & South East Asian Countries Ginger (Dry) Japan, Europe, USA and Saudi Arabia Chilli (Green) USA, Germany, UK, Russia, France, Canada, Netherlands, Italy, Austria & Poland Chilli (Dry) USA, Thailand, Malaysia, Sri Lanka, Spain, Bangladesh, Mexico, Germany, lndonesia & Japan Kiwi Spain, Belgium, Germany, China, Japan, United States of America , France , Netherlands ' Russian Federation and ltaly Lemon UAE, Nepal, Saudi Arabia, Maldives, Bahrain, Kuwait and Bangladesh Floricultural Products Thailand, Netherlands, China, UAE, ltaly, UK, Spain, lsrael and 9 USA

Online Registration Procedure Step 1 Sign-up through the APEDA Website www. apeda. gov. in. (Click on "Register as Member" link on the Home Page). ”. Step 2 The exporter require to first enter the basic detail, IE CODE, Email ID & Mobile number and submit. Step 3 An OTP (One Time Password) for confirming the details will be sent on E-mail and Mobile number. Step 4 After verification confirmation, exporter will require to fill online application and upload the required documents. Step 5 On-line application can be completed in one or more sessions by revisiting the website using the assigned OTP (One Time Password) of E-mail and Mobile. After filling the fields, the exporter can save the information in between by using the Save button. The exporter can edit the filled data until online payment is not made.

Online Registration Procedure Step 6 The exporter may submit registration fees of Rs. 5000/- excluding taxes i. e. (service tax 14% and swachh bharat cess 0. 5%) = Rs. 5725/- may be made through any of the following modes: - Online � Credit Card(Master. Card and Visa) Debit Card (Master. Card and Visa) Offline � Demand draft in favour of “APEDA” payable at respective cities of APEDA offices Step 7 After completion of Payment process an application number will be generated. Please note the application number for future reference. Step 8 On issuance of RCMC, Login detail is sent to the registered email of the exporter. The Exporter may login in to their account through “Exporter Login” link given at APEDA website. Step 9 The exporter can view the status of the RCMC application by clicking the "Track Application" link to view the status of application by submitting the IE Code and Application number until it is issued. Step 10 In case of any shortcoming is observed in the application the exporter will require to resubmit the document online. Therefore, exporter is required to monitor the status of the RCMC application as informed above at Step 9.

Online Registration Procedure Step 11 Documents Required 1. Self-certified copy of Import-Export code issued by D. G. F. T. 2. Bank Certificate duly signed by the authorities. 3. For Manufacturer Exporter, a self-attested copy of the registration of the company with the relevant certification agencies for the products given below : Products Floriculture and seeds Certification Agencies Dept. of Horticulture/DIC/FSSAI Fruits & Vegetables Dept. Of Agriculture/ Horticulture/DIC/SIA/FSSAI Groundnut / Pulses / Guargum DIC / SIA / FSSAI / Udyog Aadhaar Memorandum issued by Ministry of MSME FSSAI Processed Fruits & Vegetables/ Processed Food, Products/Meat products/Cereals preparation/ Misc. preparation Dairy/Poultry/Honey FSSAI/EIC/EIA Alcoholic Beverages Dept. of Excise Commissioner Cereals DIC / SIA / FSSAI / Udyog Aadhaar Memorandum issued by Ministry of MSME Step 12 After the approval of RCMC from APEDA officials, exporter may take printout of their Certificate through their APEDA Login under the heading of “View RCMC Certificate” under RCMC Menu

BANK CERTIFICATE STRICTLY PRIVATE & CONFIDENTIAL Bank ……………………………. . …………… Branch………………………………… Ref. No. …………… A/C No. …………… Date…………………. . 1. Name of the Company…………………………………………. . . 2. 2. Address: …………………………………………………. . . ………………………………………………………… 3. Constitution [Please indicate (�)] Individual � Proprietorship � Joint Hindu Family � Partnership � Others � Private Ltd. Co. � 4. Name of Proprietor/Partners/Directors/Karta & Co. owners of Joint Hindul Family. 1. …………………… 2. ………………… 4. ………………… 3. …………………… 5. …………………… 6. ……………………………………………………………………………… 5. Nature of accounts in [Please indicate (�)] Saving � Cash Credit � Current � …………………………………………………………… 6. Banking Since Years…………… No. of years…………. . 7. Business/Company Established/Incorporation on (Date to be indicated) 8. Nature of Business activity (Main activity of the Firm) …………………………………………………………… 9. Other Allied Activities (if known to the Bank) …………………………………………………………… 10. If Limited Company 11. Means of Proprietor/ Partners/Directors Authorized Capital Rs. . ………………… Paid up Capital Rs. ……………………………………………………………………. 12. Name & Address of Associate concern of the firm (if known to the Bank) ……………………………………………………………………. 13. Experience as to their dealings: Brief Write Up. ……………………………………………………………………. 13 The Branch Manager with Official Stamp

FINANCIAL ASSISTANCE SCHEME • Infrastructure Development • Quality Development • Market Development 14

Infrastructure Development Scheme • Objective of assistance is to achieve higher quality in the final produce for export and to save post harvest losses. • Assistance is available to Government or Public Sector agencies for establishment of common infrastructure facilities • Assistance is also available to registered exporters 15

Infrastructure Development Scheme (Activities supported) • Creation of common infrastructure facilities like cold chain infrastructure • Purchase of specialised transport unit. • Mechanized handling facilities such as sorting, grading, washing, waxing, ripening, packaging etc. • Pre cooling facilities, cold storage. • Facilities for treatment such as fumigation, X-ray screening and other screening/detection equipment, hot water dip treatment, Water softening Plant. • Integrated post harvest-handling system. • Environment control system e. g. pollution control, effluent treatment. • Specialized storage facilities such as high humidity cold storage , deep freezers, controlled atmosphere (CA) or modified atmosphere (MA) storage etc. 16

Infrastructure Development Scheme Activity Pattern of Assistance PART I A) Establishment of common infrastructure 90% facilities grant-in(by Government or Public Sector agency. ) aid (setting up of cold chain infrastructure like precooling, cold store, high humidity cold store, CA stores, material handling plant and machinery, Centre for Perishable Cargo at airports; Qualitative infrastructure at seaports, Processing Units, Testing Laboratories, etc. ) 17

Infrastructure Development Scheme Activity Pattern of Assistance PART II A) Purchase of specialised transport units 40% of the cost subject to for animal products, horticulture and a ceiling of INR 7. 5 lakh floriculture sector. per beneficiary. B) Assistance for all APEDA scheduled products for: 1. Sheds for intermediate storage and 40% of the cost of grading / storage / cleaning operation of equipment subject to a produce. ceiling of INR 10. 00 lakh per beneficiary 2. (a) Mechanized handling facilities such 40% of the cost of as sorting, grading, washing, waxing, equipment subject to a ripening, packaging & palletisation, etc. ceiling of INR 25. 00 lakh per beneficiary 18

Infrastructure Development Scheme Activity 2. (b) Pre cooling facilities with proper handling system as well as cold storage for storing Pattern of Assistance 40% of the cost of equipment subject to a ceiling of INR 25. 00 lakh per beneficiary 2. (c) Treatment Facilities such as fumigation, X-ray screening and other screening/detection equipment, hot water dip treatment, Water softening Plant 2. (d) Integrated post harvesthandling system (pack houses ) 40% of the cost of equipment subject to a ceiling of INR 25. 00 lakh per beneficiary 40% of the cost subject to a ceiling of INR 75. 00 lakh per beneficiary 19

Infrastructure Development Scheme Activity Pattern of Assistance 3. Setting up of cable cars 40% of the cost subject to a (covering minimum of 50 ha of ceiling of INR 75. 00 lakh per plantation) for banana and beneficiary other crops 4. Setting up of vapor heat 40% of the cost subject to a treatment, electronic beam ceiling of INR 50 lakh per processing or irradiation beneficiary facilities 5. Setting up of environment 40% of the cost subject to a control system e. g. pollution ceiling of INR 35 lakh per control, effluent treatment etc. beneficiary 20

Infrastructure Development Scheme Activity PART III Setting up of specialized storage facilities such as high humidity cold storage, deep freezers, controlled atmosphere (CA) or modified atmosphere (MA) storage etc. (for fresh & processed horticultural produce ) Pattern of Assistance 40% of the cost subject to a ceiling of INR 25 lakh per beneficiary 21

Quality Development Scheme • The component aims at creating awareness about quality amongst the exporters and to encourage the food processing industry in adopting quality assurance and quality control systems such as ISO, HACCP, GAP, etc Activities supported are : • Monitoring of residues and contaminants in various products • Setting up/upgradation/expansion of laboratories • Technical & managerial skill training, seminar, study tour, • Applied Research & Development activities for export enhancement 22

Quality Development Scheme Activity Pattern of Assistance A. Promotion of Quality & Quality Control Sub component 1: Assistance for installing quality Testing equipment 50% of the cost subject to a ceiling of Rs 25 lakh per beneficiary Sub component 2 : Assistance 50% of the cost subject to a of installing quality management, ceiling of Rs 5 lakh per quality assurance and quality beneficiary control systems such as ISO series, HACCP, BRC, GAP, etc. 23

Quality Development Scheme Activity Pattern of Assistance Sub component 3 : Activities related to standardization and quality control such as preparation of quality assurance manuals, guidelines, documents, standards, upgradation and recognition of labs for export testing, certifying exporters as premium quality exporters etc. pesticide management program, national and international standardization activities 100% for APEDA Sub component 4: Upgradation of APEDA recognized labs for export testing 50% of the cost for private labs; 75% for State Govt. /University lab; and 100% for the Central Government labs; subject to a ceiling of INR 75 lakh 24

Quality Development Scheme Activity Pattern of Assistance Sub-Component 5: Testing of water, soil, residues of pesticide, veterinary drugs, hormones, toxins, heavy metal contaminants in agricultural produce/ products. 50% of the total cost subject to a ceiling of INR 5000/- per sample Sub-Component 6 : Support for adoption of global standards for traceability (A) Registration for Global Company Prefix Number (GCP) 25% of the fee subject to a ceiling of INR 1 lakh per beneficiary (B) Registration for Electronic Product Code (EPC/RFID) 25% of the fee subject to a ceiling of INR 1 lakh per beneficiary 25

Quality Development Scheme Activity Pattern of Assistance (C) Registration for GLN for farmer clusters/ (Internal Control System) ICS 25% of the total cost incurred by exporter subject to a ceiling of INR 1. 5 lakh per ICS. (D) Procurement of equipment (specialized hand held devices) for capturing farm level peripheral coordinates 25% of the cost of equipment incurred by exporter/certification body/ laboratory subject to ceiling of INR 2. 50 lakh 26

Quality Development Scheme Activity Pattern of Assistance Sub-Component 7: Setting 100% grant in aid up/upgradation/expansion of laboratories by APEDA or any other Government or Public Sector agency B. Capacity Building and Organisation Management Sub-Component 1 (A) Assistance for upgradation of technical and managerial skills through on spot training in India/abroad 1. 100% of cost of the programme organized by APEDA subject to a ceiling of Rs 1. 5 lakh per representative from various organizations such as exporters, APEDA recognized laboratories, certification bodies and State agencies (not more than three from single organization). 2. 100% for farmers from identified clusters for export oriented production. 27

Quality Development Scheme Activity Pattern of Assistance (B) Assistance for technical skill up INR 20, 000 personnel per gradation of personnel of exporters residential training in a in India for export development recognized training institutes. Sub-Component 2 : Assistance for organizing seminars/group activities including study tour within the country and for bringing out information literature 50% of the total cost subject to a ceiling of Rs 1 lakh for national seminar and Rs 2 lakh for international seminar Sub-Component 3 : (A) Seminars organized by APEDA 100% (B) Seminar sponsored by APEDA 50% of total cost subject to a ceiling of INR 5 lakh 28

Quality Development Scheme Activity Pattern of Assistance Sub-Component 4: 100% in case of APEDA International study tour sponsored activities only sponsored or organized by APEDA and association of exporters Sub-Component 5 : Assistance to carry out relevant applied Research & Development activities for export enhancement 100% by APEDA through ICAR institutions or State Agriculture Universities. In case of assistance to exporters associations in cooperative/private sector upto 50% of the total cost subject to a ceiling of Rs. 50 lakh per project. 29

Market Development Scheme • This component aims at building a strong data base within APEDA by networking with major data base world over, create necessary infrastructure to facilitate generation of data base, online dissemination of information to guide the exporters. Activities supported are : • Development of packaging standards and design • Development and dissemination of market information • Conducting feasibility surveys, studies. • Publicity and promotion through preparation of product literature, publicity material, advertisement, film etc. • Brand publicity, . Brand promotion, advertisement in international print/ electronic media etc. • Buyer-seller meet, product promotion, exchange of delegations, participation in exhibitions/fairs/events etc. • Market facilitation centre in major trading hubs of world. 30

Market Development Scheme Activity Pattern of Assistance A. Packaging Development Sub-Component 1 : (i). Activity for development of packaging standards and design (ii). Up-gradation of already developed packing standards Sub-Component 2: Packaging material as per standards and specifications developed or adopted by APEDA 100% for APEDA internal scheme Assistance @ 25% of the total cost of packaging material subject to a ceiling of Rs 5 lakh per beneficiary per annum. 31

Market Development Scheme Activity Pattern of Assistance B. Feasibility Studies, Surveys, Consultancy and Database Up-gradation Sub-Component 1: Development and dissemination of market information with 100% to be implemented by base on products, infrastructure etc. APEDA Sub-Component 2: Assistance for conducting 50% of the total cost subject feasibility studies etc. to a ceiling of Rs 10. 00 lakh per beneficiary Sub-Component 3 : Assistance for conducting Assistance will be in line with surveys, feasibility studies etc. for the guidelines of MDA common benefit of a number of exporters Scheme who may be the members of the Associations/Boards/ Apex Bodies etc/belonging to a group being assisted/serviced by Govt. /Semi-Government Organisation 32

Market Development Scheme Activity Pattern of Assistance C. Export Promotion and Market Development Sub-Component 1 : Supply of 100% to be material, samples, product literature, implemented by APEDA development of website, advertisement etc. for publicity and market promotion for fairs/events organized /sponsored by APEDA Sub-Component 2 : Publicity and 100% to be promotion through preparation of implemented by APEDA product literature, publicity material, advertisement, film etc. by APEDA 33

Market Development Scheme Activity Pattern of Assistance Sub-Component 3: Brand publicity through 5% of the total cost advertisement etc. subject to a ceiling of Rs 50. 00 lakh in a year Sub-Component 4 : Export promotion by APEDA for undertaking activities like buyerseller meet, product promotion, exchange of delegations, participation in exhibitions/fairs/events etc. 100% of the cost for APEDA . For exporters, assistance would be provided in the pattern of MDA guidelines Sub-Component 5: Generic publicity of 100% of the cost for APEDA scheduled products APEDA 34

Market Development Scheme Activity Pattern of Assistance Sub-Component 6: Market facilitation Under the component 75%, 50% and centre in major trading hubs of world 33% of leasing/ rental charges in the first, second and the third year, Showrooms / Warehouses would be respectively, would be provided as setup in leased or rental assistance. There would be a ceiling accommodation for identified products of Rs. 100. 00 lakhs for each at identified centers identified on the market/product per annum. basis of marketing studies/surveys. Such showrooms/warehouses may be However, in cases of multi product set up by one or more eligible agencies showroom/warehouse(s) the ceiling and for one or more product would be Rs. 500 lakhs for each categories. market per annum. Sub-Component 7 : Development and 100% for APEDA establishment of brand image of selected high value added processed food products in the overseas markets for generic products only 35

Agri. Xchange Portal • Database driven to provide extensive search and analysis facilities • Provides extensive information to the trade on selected products including major importers, import tariffs, import regulations, quality standards, present sources etc. • Trade enquiries from chambers / trade associations, Indian Embassies etc. • Exporters and Importers are given the facility to post their respective offers / demands 37

APEDA PROJECTS IN NER State Assam Project Mizoram i) Walk-in type cold storage at Aizwal airport ii) Cold Storage at Champai iii) Pack house for ginger and Orange, Aizwal Completed On going Manipur i) Honey Processing Unit, Bishnupur district, Manipur ii) Pack House for Integrated Cold Chain project, Manipur i) Pack house at Rangpo, East Sikkim ii) Pack house at Mellie, South Sikkim iii) Expansion of Govt. Food Processing Unit, Singtam i) Walk-in type cold storage at Agartala airport On going Sikkim Tripura Remarks i) Pack house for ginger, Amingaon, Guwahati Completed ii) Pack house for ginger and oranges at On going Karimganj, Assam On going Completed 38

Major Horticultural Crops in Meghalaya Crop Area (Ha) Production (MT) Key Districts Khasi Mandarin 8422 39624 East Khasi hills Assam Lemon 1069 3724 East Khasi Hills Pineapple 10816 109393 Ri-Bhoi, West Garo Hills, East Garo Hills Banana 6959 83988 Ri-Bhoi, West Garo Hills, East Garo Hills Papaya 708 5500 Ri-Bhoi, West Garo Hills, East Garo Hills Cabbage 1800 38130 East Khasi Hills Cauliflower 2000 40350 Jayantia Hills, East Khasi Hills Tomato 2200 30230 Jayantia Hills, East Khasi Hills 39

Major Horticultural Crops in Meghalaya Crop Area (Ha) Production (MT) Key Districts Potato 18139 172955 East Khasi Hills, West Khasi Hills Ginger 9587 60149 West Garo Hills, East Garo Hills Turmeric 2208 12831 Jayantia Hills, West Garo Hills Chillies 2033 1659 West Garo hills, East Khasihills, East Garo Hills Arecanut 1474 23328 West Garo hills, East Khasi hills, Jaintia hills Cashew nut 9047 16764 West Garo Hills Tea 2049 5107 Ri-Bhoi, West Garo hills 40

THANK YOU ! website www. apeda. gov. in Email : apedagwh@apeda. gov. in Phone : 0361 - 2340485 41