Final Report CSR GOES TO SCHOOL Report As

Final Report CSR GOES TO SCHOOL Report As of February 16 th, 2017

PHOTO EVENT

Media Attendance NO MEDIA TYPE 1 Bandung Express Newspaper 2 Galamedia Newspaper 3 Pikiran Rakyat Newspaper 4 Tribun Jabar 5 SINDO JABAR Newspaper 6 Republika Jabar Newspaper Note: Total media attendance is 10 media from 13 who confirmed and 3 media absence. Newspaper 7 Liputan 6. com Digital 8 infobandung. co. id Digital 9 Jabartoday. com Digital 10 Explore Bandung Instagram Note: 3 digital media, 6 Newspaper, 1 Social Media

Media Attendance Published NO MEDIA TYPE 1 Bandung Express Newspaper 2 Galamedia Newspaper 3 Pikiran Rakyat Newspaper 4 Tribun Jabar Newspaper 5 SINDO JABAR Newspaper 6 Republika Jabar Newspaper 7 infobandung. co. id Digital Note: In total, we have 7 media who attended and published 13 articles about UNIQLO CSR Goes To School. It’s about 70% of Media that already published that articles. We also got additional 2 coverage from Press Release dissemination.

Media Not Published NO MEDIA TYPE REASON 1 Liputan 6. com Digital The article has been written and given to the editor, but the editor hasn’t published CSR Goes To School. 2 Jabartoday. com Digital The article has been written and given to the editor, but the editor hasn’t published CSR Goes To School. 3 @explorebandung Social Media (IG) The media asking for payment.

Article Analysis 1. In total we have 15 published articles about UNIQLO CSR Goes To School in Bandung 2. 5 articles mentioned “UNIQLO Goes To School ” on headline 3. 13 articles mentioned “UNIQLO Goes To School” on body text 4. 10 articles published photo event 5. 2 articles mentioned Taku Ozawa on body text

Key Learning 1. Acara ini dadakan dilaksanakan dengan waktu yang sangat mepet untuk mengundang media 2. Kurang tempat duduk untuk media pada saat acara workshop 3. Jarak antara tempat workshop dan tempat makan siang untuk media lumayan jauh

Media Coverage Media : Bandung Ekspress Page : 1 Page : 6 UNIQLO prepared the students about the understanding of working industry Headline Date : 17/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. UNIQLO hold the program goes to school as a form of social concern and contribution to the generation of the nation. CSR program UNIQLO Goes To School for introduce the retail business to students. Establish industrial cooperation Date : 17/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. This program targeted for SMK Student in final year. UNIQLO wants to provide students about retail industry and the world of work.

Media Coverage Media : Galamedia Page : 5 Headline Goes To School Program Build a Better Generation Date : 17/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. UNIQLO hold the program goes to school as a form of social concern and contribution to the generation of the nation. UNIQLO wants to provide students about retail industry and the world of work. Media : Tribun Jabar Page : 1 Headline Fashion Style for Every Weather Date : 21/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. This program targeted for SMK Student in final year. UNIQLO wants to provide students about retail industry and the world of work.

Media Coverage Media : Pikiran Rakyat Page : 20 Headline SMK Students Equipped Marketing Model With Media : Sindojabar. com Link : http: //sindojabar. com/UNIQLO-goes-toschool-ajak-pelajar-perdalam-dunia-retail/ Retail Date : 23/02/2017 Summary : Students of SMK in Bandung learn about marketing of international retail model from UNIQLO. The briefing of marketing science provides a clear picture of the choice of students after graduation and is intended for students in the final year. This activity is expected to benefit graduates who are ready to work. Headline UNIQLO Goes To School invited the students to focused in retail industry Date : 16/02/2017 Summary : Program CSR UNIQLO Goes To School for introduce the retail business to students. Director and Co COO UNIQLO Indonesia Taku Ozawa said the program was launched as a form of social concern and contribution to a better environment.

Media Coverage Media : Jabar. tribunnews. com Media : Bandungekpress. co. id Link : http: //jabar. tribunnews. com/2017/02/16/UNIQLO -bekali-siswa-smk-tentang-industri-ritel Link : http: //jabarekspres. com/2017/UNIQLO-bekali -siswa-pemahaman-dunia-kerja/ Headline UNIQLO prepared SMK’s students about retail industry Date : 16/02/2017 Summary : Program CSR UNIQLO Goes To School to provide students with a knowledge of the retail world. Director of PT Fast Retailing Indonesia, Taku Ozawa said education is one of the areas targeted by the company in channeling social awareness. Headline UNIQLO gives students an understanding of the world of work Date : 17/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. This program targeted for SMK Student in final year. UNIQLO wants to provide students about retail industry and the world of work.

Media Coverage Media : Infobandung. com Link : http: //infobandung. co. id/UNIQLO-goes-schoolsambangi-smk-lppm-ri-bandung/ Headline UNIQLO Goes to School SMK LPPM RI Bandung Date : 17/02/2017 Summary : UNIQLO launched the UNIQLO Goes to School program. The main purpose of this program is to provide debriefing to the students of SMK in Bandung about retail industry and retail work world so that they can apply their knowledge when graduated from vocational and work later. UNIQLO Goes to School program in the form of seminars by presenting speakers from employees of UNIQLO who are competent in their fields, such as Marketing, HRD, and Production. Media : Marieclaire. co. id Link : http: //marieclaire. co. id/UNIQLO-latih-pelajar-smk-di -bandung/ Headline UNIQLO Trained SMK Students in Bandung Date : 17/02/2017 Summary : UNIQLO launched UNIQLO Goes To School program. The main purpose of the UNIQLO Goes To School program is to provide information about the retail industry so that they can apply it to become a ready to work graduate.

Media Coverage Media : Republika. co. id Media : Koransindo. com Link : http: //www. republika. co. id/berita/pendidika n/eduaction/17/02/21/olonay 400 -UNIQLOlatih-siswa-smk-dalami-industri-retail Link : http: //koran-sindo. com/page/news/2017 -0302/5/83/Berbagi_Ilmu_Marketing_kepada_Si swa_SMK_di_Bandung Headline UNIQLO trained SMK Student in Retail Industry Date : 21/02/2017 Summary : UNIQLO held a program "Goes to School" in four schools area Bandung. UNIQLO targets 523 participants who follow this series of training programs. Training for these students is provided free of charge. Headline Share Marketing Knowledge to SMK Students in Bandung Date : 21/02/2017 Summary : Students SMK LPPM RI Bandung eager to listen to the given material. This is because the material education obtained during the workshop. The target of this program is for those who have stepped on last year.

Media Coverage Media : Sindo Jabar @sindojabar Media : Info Bandung Page : https: //twitter. com/sindojabar Page : https: //twitter. com/infobandung/status/8320 76844069314561 UNIQLO Goes To School invited the students to focused in retail industry Headline Date : 16/02. 2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. UNIQLO hold the program goes to school as a form of social concern and contribution to the generation of the nation. CSR program UNIQLO Goes To School for introduce the retail business to students. UNIQLO Goes To School Date : 16/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. UNIQLO hold the program goes to school as a form of social concern and contribution to the generation of the nation. UNIQLO wants to provide students about retail industry and the world of work.

Media Coverage Media : Bandungekspress. co. id (@bdgekspres) Page : https: //twitter. com/search? f=tweets&q=bdgekspres% 20 UNIQLO%20 bekali&src=typd Headline UNIQLO prepared the students understanding of working industry about the Date : 16/02/2017 Summary : UNIQLO started CSR program UNIQLO Goes To School with workshop about business and marketing at SMK LPPM-RI, Bandung. UNIQLO hold the program goes to school as a form of social concern and contribution to the generation of the nation. UNIQLO wants to provide students about retail industry and the world of work.

PR Value No Date Publication Headline Type of media Size PR Value (IDR) Reach Newspaper 90 x 3 113, 400, 000 70, 000 1 17 -Feb-17 Bandung Ekspress UNIQLO prepared the students about the understanding of working industry 2 17 -Feb-17 Bandung Ekspress Establish industrial cooperation Newspaper 98 x 4 47, 040, 000 70, 000 3 17 -Feb-17 Galamedia Goes To School Program Build a Better Generation Newspaper 265 x 1 19, 875, 000 52, 271 4 21 -Feb-17 Tribun Jabar Fashion Style for Every Weather Newspaper 335 x 7 586, 250, 000 198, 000 5 23 -Feb-17 Pikiran Rakyat SMK Students Equipped With Retail Marketing Model Newspaper 33, 750, 000 180, 000 6 16 -Feb-17 Sindojabar. com UNIQLO Goes To School invited the students to focused in retail industry Digital 125 x 2 One Published 35, 000 73 7 16 -Feb-17 Jabar. tribunnews. com UNIQLO prepared SMK’s students about retail industry Digital One Published 710, 500, 000 1, 612, 905 8 17 -Feb-17 Bandungekpress. co. id UNIQLO gives students an understanding of the world of work Digital One Published 31, 500, 000 1, 808 9 17 -Feb-17 Infobandung. com UNIQLO Goes to School SMK LPPM RI Bandung Digital One Published 455, 000 659 10 17 -Feb-17 Marieclaire. co. id UNIQLO Trained SMK Students in Bandung Digital One Published 50, 000 1 455, 000 463, 782 55, 000 2, 976 11 21 -Feb-17 Republika. co. id UNIQLO trained SMK Student in Retail Industry Digital One Published 12 21 -Feb-17 Koransindo. com Share Marketing Knowledge to SMK Students in Bandung Digital One Published 13 16 -Feb-17 @sindojabar UNIQLO Goes To School invited the students to focused in retail industry Twitter One Published 20, 000 1, 817 14 16 -Feb-17 Info Bandung UNIQLO Goes To School Twitter One Published 100, 000 1, 040, 000 15 16 -Feb-17 @bdgekspres UNIQLO prepared the students about the understanding of working industry Twitter One Published 20, 000 3, 513 IDR 2, 732, 315, 000 3, 697, 805 TOTAL

TOTAL PR VALUE : Rp 2. 732. 315. 000, - / USD 202, 421 -

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