Final Project Tabasco Chili Sauce Karla Sterling and

Final Project: Tabasco Chili Sauce Karla, Sterling and Victoria

Mission Statement • As we reach these consumers, we want them to understand that TABASCO® stands for more than just “hot” sauce. We often say, “It’s more than just hot, ” and it really is. When you buy TABASCO® brand products, you are getting five generations of commitment to quality standards and excellence in production.

Background • Mch. Ilhenny Company started in 1868 by Edmund Mch. Ilhenny. • Red signature sauce was founded in late 1860’s. • Sauce was made with red peppers and salt and aged for 30 days then added white wine vinegar and aged fro 30 more days. • Still made the same and labeled in 22 languages and sold in over 180 countries and territories.

SWOT • Strengths • Tabasco brand is a well- known product throughout the world. • The Mc. Ilhenny company has a very loyal customer base. • Tabasco sauce is sold in every grocery store in the United States. • Weaknesses • Tabasco Chili Starter is not easily accessible when going into any grocery store. • Tabasco does not advertise the brand well enough. • Tabasco sauce is produced in only one location.

SWOT • Opportunities • The 7 spice chili starter can expand into other flavors of specialty sauce. • A campaign may be created for the 7 spice chili starter like social media and You. Tube. • Threats • There is a large growing market for hot sauces. • Competitors advertise more efficiently.

Theme and Promotion • We decided to target this product towards men, who love football and are between the ages of 18 -25. • Promotion will begin in the Fall of 2016 and run until Super Bowl Sunday of 2017. • The product will be advertised on You. Tube, television and social media. Advertising will also run on Tabasco’s You. Tube channel on how to use the product and create new recipes with the product.

You. Tube Ad • http: //www. bing. com/videos/search? q=tabasco+chili+starter+com mercial&view=detail&&&mid=8 B 4 F 83 EBD 7878 C 40 F 6 F 68 B 4 F 83 EBD 7 878 C 40 F 6 F 6&rvsmid=8 B 4 F 83 EBD 7878 C 40 F 6 F 68 B 4 F 83 EBD 7878 C 40 F 6 F 6#view=detail&mid=8 B 4 F 83 EBD 7878 C 40 F 6 F 68 B 4 F 83 EBD 7878 C 40 F 6