FIGURE GROUND RELATIONSHIP Positive Negative Shapes BW 912

FIGURE GROUND RELATIONSHIP (Positive & Negative Shapes)

BW 9/12 • What does the word “Duality” mean?

AGENDA 9/12 1. 2. 3. 4. Concept Maps – Table Groups Video on Noma Bar Project Specifications & Brainstorming Submit Essay to the One. Drive Classroom Folder

NOMA BAR

TANG YAU HOONG

M. C. ESCHER

CONCEPT MAPPING • Each of the 3 circles represents each of the 3 artists: Noma Bar, Tang Yau Hoong, & M. C. Escher • Where the circles overlap is where you’ll write similarities between pairs of artists or all three • Where the circles are solitary is where you’ll write things that are unique (differences) to the individual artist A AC AB ABC B BC C

FIGURE GROUND PHOTOGRAPHY High contrast between Foreground & Background

FIGURE GROUND PHOTOGRAPHY

PROJECT SPECIFICATIONS PHOTOGRAPHY • High Contrast (Value) • Duality between Figure and Ground (foreground vs background) • Black and White TRADITIONAL / DIGITAL MEDIA • High Contrast (Colors & Values) • Duality within Concept • Duality of Positive & Negative shape (yin and yang)

BRAINSTORM PROJECT IDEAS • For Traditional/Digital Media: • For Photo: • Make a list of OPPOSITES – contrasting ideas or qualities • Write ideas for locations, people or things you may shoot • Research items on your list to get visual references • Describe the feeling or aesthetic you’d like to achieve • Make thumbnail sketches of ideas • Print out/cut out magazine pictures and glue into sketchbook for reference ideas

BW 9/13/16 • Examine this advertisement by Tang Yau Hoong. • What is the message behind the imagery?

AGENDA 9/13 • View Tang Yau Hoong’s Supermarket Campaign • Video Noma Bar – Storytelling • Brainstorm Ideas for your Project

ROUGH DRAFT PROJECT IDEAS • For Traditional/Digital Media: • Make a list of OPPOSITES – contrasting ideas or qualities • Research items on your list to get visual references • Make thumbnail sketches of ideas • For Photo: • Write ideas for locations, people or things you may shoot • Describe the feeling or aesthetic you’d like to achieve • Print out/cut out magazine pictures and glue into sketchbook for reference ideas

BW 9/14 • Examine this advertisement by Tang Yau Hoong. • What is the message behind the imagery?

AGENDA 9/14 • Notes on Figure & Ground, Figure Ground Reversal, and Figure Ground Ambiguity • Continue work on Rough Draft

FIGURE / GROUND • Figure – also known as positive space, it is the main focus of the composition • Ground- also known as negative shape, it is the background imagery

FIGURE GROUND REVERSAL The inversion of background and foreground.

EXAMPLES OF FIGURE GROUND REVERSAL

FIGURE GROUND AMBIGUITY A visual illusion with two alternate viewpoints

EXAMPLES OF FIGURE GROUND AMBIGUITY

FIGURE TO GROUND PHOTOGRAPHY

HIGH CONTRAST

GRADED ROUGH DRAFT • For Photo: • Print out/cut out magazine pictures and glue into sketchbook • Write ideas for locations, people or things you may shoot • Describe the feeling or aesthetic you’d like to achieve • For Traditional/Digital Media: • Make a list of OPPOSITES or concepts that have two facets • Research items on your list to get visual references • Make thumbnail sketches of ideas