Figure 1 Source of News Statements source of

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Figure 1. Source of News Statements source of statements (percentage of all news statements)

Figure 1. Source of News Statements source of statements (percentage of all news statements) Statements About Trump Journalists 72% Trump Supporters Clinton 7% 4% 2% Opponents 8% Other Statements about Clinton 7% Journalists Clinton Supporters Trump Opponents Other Source: Media Tenor 69% 4% 6% 5% 7% 9%

figure 2. Topics of Convention News Coverage percentage of news coverage Polls/projections 20% Policy/issues

figure 2. Topics of Convention News Coverage percentage of news coverage Polls/projections 20% Policy/issues 8% Other 69% Source: Media Tenor Qualifications/ Leadership 3%

figure 3. Tone of Convention News Coverage percentage of news statements by their tone

figure 3. Tone of Convention News Coverage percentage of news statements by their tone positive negative 21% Full period 23% Week 1 Week 2 24% Week 3 24% Week 4 16% 38% 33% 38% 47% Source: Media Tenor. Percentages based on all news statements about Trump, Pence, Clinton, and Kaine. Not included in the figures are “neutral” statements—those without a clear tone. For the period, they accounted for 41 percent of the total statements.

figure 4. Amount of News Coverage Received by Presidential Nominees Full Convention Period Week-by-Week

figure 4. Amount of News Coverage Received by Presidential Nominees Full Convention Period Week-by-Week percentage of news coverage Clinton Trump Clinton 34% 26% Trump 24% 27% 23% 26% 21% 14% Clinton 20% Week 1 Source: Media Tenor 17% Week 2 Week 3 Week 4

figure 5. Trump’s News Coverage, by Topic percentage of news coverage Character/ personal life

figure 5. Trump’s News Coverage, by Topic percentage of news coverage Character/ personal life 8% Qualifications/ leadership 3% Campaign generally 27% Other 30% Polls/projections 18% Policy/issues 13% Source: Media Tenor

figure 6. Tone of Trump’s News Coverage tone of coverage (percentage of positive or

figure 6. Tone of Trump’s News Coverage tone of coverage (percentage of positive or negative news statements) positive 25% Full period 75% 34% Week 1 66% 45% Week 2 20% Week 3 Week 4 negative 9% 55% 80% 91% Note: Percentages are based on positive and negative statements only. Neutral statements, which accounted for 38 percent of Trump’s coverage, are not included.

figure 7. Tone of Trump’s Coverage, by News Outlet tone of coverage positive negative

figure 7. Tone of Trump’s Coverage, by News Outlet tone of coverage positive negative ABC 39% 61% Washington Times 39% 61% 38% 72% 33% 67% USA Today Fox 26% New York Times 74% Washington Post 24% 76% CBS 23% 77% Los Angeles Times CNN 19% 16% 81% 84% NBC 13% 87% Wall Street Journal 12% 88% Source: Media Tenor. Percentages based on negative and positive statements only. Neutral statements are excluded.

figure 8. Tone of Trump’s News Coverage—Selected Topics tone of news coverage (percentage of

figure 8. Tone of Trump’s News Coverage—Selected Topics tone of news coverage (percentage of statements with positive or negative tone) positive 30% Polls/projections 70% 22% Qualifications/leadership Character/personal life Policy/issues Source: Media Tenor negative 78% 20% 80% 14% 86%

figure 9. Clinton’s News Coverage, by Topic percentage of news coverage Scandals 3% Qualifications/

figure 9. Clinton’s News Coverage, by Topic percentage of news coverage Scandals 3% Qualifications/ leadership 3% Emails 8% Character/ personal life 4% Campaign generally 30% Other 27% Polls/projections 21% Policy/issues 4% Source: Media Tenor

figure 10. Tone of Clinton’s News Coverage tone of coverage (percentage of positive or

figure 10. Tone of Clinton’s News Coverage tone of coverage (percentage of positive or negative news statements) positive negative Full period 44% Week 1 44% Week 2 56% 31% 69% Week 3 51% 49% Week 4 52% 48% Note: Percentages are based on positive and negative statements only. Neutral statements, which accounted for 37 percent of Clinto coverage, are not included.

figure 11. Tone of Clinton’s Coverage, by News Outlet tone of coverage positive negative

figure 11. Tone of Clinton’s Coverage, by News Outlet tone of coverage positive negative Los Angeles Times 61% 39% ABC 60% 40% CNN 59% 41% 55% Wall Street Journal 45% 50% Washington Post 50% 48% CBS 52% USA Today 45% 55% New York Times 44% 56% NBC 41% 59% Fox 40% 60% Washington Times 19% 81% Note: Percentages based on negative and positive statements only. Neutral statements are excluded.

figure 12. Tone of Clinton’s News Coverage—Selected Topics tone of news coverage (percentage of

figure 12. Tone of Clinton’s News Coverage—Selected Topics tone of news coverage (percentage of statements with positive or negative tone) positive Qualifications/leadership 44% 29% Policy/issues Email issue 9% Character/personal life 8% Source: Media Tenor 69% 31% Polls/projections Scandals negative 1% 56% 71% 92% 99%

figure 13. Attention to Email Issue by News Outlet percentage of election coverage 17%

figure 13. Attention to Email Issue by News Outlet percentage of election coverage 17% CNN 15% Washington Times 12% CBS 9% Washington Post Los Angeles Times 7% NBC 7% USA Today 7% Wall Street Journal 7% 6% New York Times 4% Fox ABC Source: Media Tenor 3%

figure A 1. Amount of Vice-Presidential Nominees’ News Coverage Full Convention Period Week-by-Week percentage

figure A 1. Amount of Vice-Presidential Nominees’ News Coverage Full Convention Period Week-by-Week percentage of total coverage Kaine Pence 7% Pence 6% Pence 5% 5% 3% Kaine 3% 3% 2% 3% Week 1 Week 2 Week 3 Week 4 Note: Kaine received less than half of 1 percent of election coverage during Week 1. Source: Media Tenor

figure A 2. Tone of Vice-Presidential Nominees’ News Coverage Mike Pence Tim Kaine tone

figure A 2. Tone of Vice-Presidential Nominees’ News Coverage Mike Pence Tim Kaine tone of news coverage positive negative positive Full period 61% 39% Full period Week 1 63% 37% Week 1 Week 2 Week 3 Week 4 69% 47% 24% 31% 53% 76% Week 2 Week 3 Week 4 negative 66% 34% 70% 30% 65% 58% 35% 42% Source: Media Tenor. Percentages are based only on news statements with a positive or negative tone. Neutral statements, which accounted for 62 percent of Pence’s coverage and 63 percent of Kaine’s, are excluded. There were too few news references to Kaine to produce a reliable tone distribution for Week 1.