Fictional factual promotional Fictional e g filmTVanimationmusic video

Fictional, factual, promotional

Fictional e. g. film/TV/animation/music video • Codes and conventions of music videos • • • The style The camera – close up, long shot The sound- sound effects Mis en scene The editing techniques • Persuasive techniques • • Visual effects Animation Editing Lighting • They use actors and actresses to star in the films and tv adverts

Fictional moving image productions all link in with pop culture. The song ‘Fancy’ by Iggy Azalea is no exception. Clearly inspired or copied by the 1995 chick flick ‘Clueless’. Now even though it is ‘taking the mick’ of the film. Iggy’s target audience of females between the ages of 12 -17 would most likely have watched this film. features • • • Set in a school Lyrics and visuals Stadium Performance , Studio Performance , Location , Narrative based • They used Iggy azalea who is a famous singer they also used Charlie XCX which is also a famous singer Message • • In fancy Iggy azalea is talking about fame firsts she starts singing “ first things first I'm the realist”shes saying that through all the fakes in Hollywood she still tries to be real “I'm still in the murda buzness” this means that she's still in the business “in the fast lane from LA to Tokyo” is relating to her travelling from city to city on tours. • Based on the comedy film “Clueless” • • Themes

Factual e. g. news broadcast /documentary • Codes and Conventions • Conduct in depth research, identify & develop news stories of interest • They use witnesses in interviews to get more information • They use experts in interviews to get more information • Techniques used in News Broadcasting : - PTC: Piece To Camera- C/A: Cut Away’s- V/O: Voice Over- I/V: Interview- Vox Pops: Voice of the People- Graphics

Factual • The news reporter is dressed smartly • Clear voice • Well presented Platform • TV, Computer, Phone, Tablet • They sent reporters out to the beach to get more information • They used witnesses in the interview about the big waves • They used experts to give the viewers more information • The say welcome at the start of the show and goodbye at the end and normally have a slogan Visual effects • Map of the sea to give viewers a better understanding • Headlines so we know what the story is about • Photos so we can get a clear image • Target audience- 25+ Why do they use interviews? The use interviews to get more information and a better understanding on the story that they are reporting Why does it always return to the presenter the end of the show? It returns to the presenter at the end of the show so the presenter can close the show and thank the viewers for watching

Promotional e. g. TV adverts Codes and conventions • Camera angles- low angle shot , high angle shot • Shot types- long shots/ medium shots / close ups • Lighting – bright , dark • Sound, sound effects • Music – happy , sad , dramatic • Sfx – to make it more interesting • Computer graphics • Mis en scene Persuasive techniques • catchy songs • Sympathy • Facts and legal Mode of address • Voice over to explain what's going on

Promotional The genre The Evian advert is a positive appeal and is a persuasive strategy that give the product a positivity so more people will buy it Persuasive techniques Evian uses a slogan at the end of every advert “live young” Psychographic appeal Inspiration – if you drink Evian you will feel young again How are the actors represented in the Evian advert To start with the actors are represented as normal people then as soon as they drink the Evian water they start to see themselves as babies Visual effects • Babies roller-skating • Babies- they used editing to make the babies be able to skate • Boom box • Skate park • Pop music • Used natural light platform • TV, Computer, Phone , Tablet storyline • They used babies to show that if you drink Evian you will fell young again like babies • The advert had a slogan at the end “ live young” which suggests that by drinking this water will make you fell young • Target audience – 16+